CTM
Call tracking, attribution and a softphone, with agency sub-accounts
CTM report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for call tracking for agencies and sales teams
CTM, which used to be CallTrackingMetrics, ties calls, texts, forms and chats to the ads behind them, with recording, AI call analysis and routing, and grows into a full sales calling suite. Plan fees cover the software only, so numbers and minutes are always extra. Agencies get 25 sub-accounts and white-labeling from Marketing Pro.
Who CTM is for
- Great if you're an agency tracking calls for clients under your own brand
- Handy when you only want to pay for the numbers and minutes you use
- Good for sales teams that want call tracking and a dialer in one place
Who CTM is not for
- Not for you if you want to try it free, as only the first month's plan fee is waived
- Tight if you need form tracking, which starts on Marketing Pro at $149 a month
Why CTM gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGraded on a small business with 5 numbers and about 500 minutes a month. Marketing Lite is $65 a month billed yearly, and 5 US local numbers at $2 plus 500 minutes at 4¢ add $30, so about $95. That's dearer than CallRail or Nimbata for the same, though users are unlimited.
- DFree plan and trialNo free plan and no free trial. CTM waives the first month's plan fee, but you still pay for numbers and minutes from a prepaid balance on a card.
- BFeaturesCall and text attribution, recording, forwarding and IVR on every plan, form tracking, 25 client sub-accounts and AI call analysis from Marketing Pro, and a softphone and dialer on Sales Engage. It covers the whole job, with numbers in 80+ countries.
- CEase of useNo rating on record. Numbers, routing, IVR menus and the prepaid usage balance all need setting up, and the plans run all the way to a sales calling suite, so there's a lot to learn.
- BPlatforms and integrationsWeb plus iPhone and Android apps, with Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom. The API comes with Marketing Pro, and numbers are sold in 80+ countries. No desktop app.
What these grades rest on. Graded from this listing, whose facts were read from CTM's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/calltrackingmetrics#review"><img src="https://toolgpa.com/badge/calltrackingmetrics.svg" alt="CTM: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where CTM stands among marketing reporting and call tracking tools
CTM's GPA of 2.2 is higher than 2 of the 13 other marketing reporting and call tracking tools we grade, and level with 3.
It stands best on features (B, above 5 of 13) and worst on free plan and trial (D, above 2).
Its paid plans start at $65 a month, against a middle price of $63.50 for the category: 7 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. CTM’s own letter is outlined.
- CValue for moneyAbove 2 of 13, level with 9
- DFree plan and trialAbove 2 of 13
- BFeaturesAbove 5 of 13, level with 7
- CEase of useAbove 0 of 13, level with 13
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep CTM, or make your own?
Keep it
To replace CTM you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 8 of the 13 other marketing reporting and call tracking tools grade higher. It costs $780 a year.
What you could not
- Phone numbers that change for each visitor so every call is traced to its source.
- Phone numbers and calls carried over the phone network.
- Connections to other products, each kept working as those products change.
- Speech turned into text you can trust.
- A real app for iOS and Android. Something home-made would be a web page.
- AI features, unless you pay a model provider for each request yourself.
- People on the other end: coaches. No app builder makes those.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. CTM’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is CTM?
CTM, formerly CallTrackingMetrics, is call tracking and attribution software that ties calls, texts, forms and chats to the ads and keywords behind them, with recording, AI call analysis and routing. Its plans run from marketing attribution to a full sales calling suite, and the Marketing Pro plan suits agencies reporting to clients, with 25 sub-accounts and white-labeling. Plan fees cover the software; numbers and minutes are billed by use.
CTM is a paid product, starting at $65 per month, billed yearly ($79 billed monthly), plus usage. See every plan
Good for
- Agencies tracking calls for many clients under their own brand
- Businesses that want to buy only the numbers and minutes they use
- Sales teams that want call tracking and a dialer in one tool
Worth knowing
- No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
- Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
- Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
- Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.
Key features
- Call, text and form attribution
- Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.
- Recording and conversation intelligence
- Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.
- AskAI and VoiceAI
- AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.
- Agency tools
- Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.
- Routing and softphone
- IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.
- Numbers in 80+ countries
- Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.
CTM pricing
- Starts at
- $65 per month, billed yearly ($79 billed monthly), plus usage
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Marketing Lite | $65per month, billed yearly ($79 billed monthly), plus usage | Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included. |
| Marketing Pro | $149per month, billed yearly ($179 billed monthly), plus usage | 25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support. |
| Sales Engage | $274per month, billed yearly ($329 billed monthly), plus usage | Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong. |
| Enterprise | $1,999per month and up, billed yearly | Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support. |
Read from ctm.com on Oct 18, 2026. Prices change, so confirm with CTM before you buy.
Ways to pay less
- Annual discountUp to 2 months free with yearly billing
Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.
Stated on ctm.com - Other savingsUp to 6 months free with 2-year prepay
Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.
Stated on ctm.com - Other savingsFirst month's plan fee waived
CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.
Stated on ctm.com
Works with
- Google Ads
- Google Analytics
- Microsoft Advertising
- HubSpot
- Salesforce
- LinkedIn Ads
- Zoom
CTM alternatives
- CTM vs CallRail
Free trial · from $50/mo
- CTM vs WhatConverts
Free trial · from $30/mo
- CTM vs Nimbata
Free plan · from $35/mo
- CTM vs Ruler Analytics
From $360/mo
Common questions
Is CTM free?
No. CTM is a paid product, starting at $65 per month, billed yearly ($79 billed monthly), plus usage.
How much does CTM cost?
CTM lists 4 plans. Marketing Lite: $65 per month, billed yearly ($79 billed monthly), plus usage. Marketing Pro: $149 per month, billed yearly ($179 billed monthly), plus usage. Sales Engage: $274 per month, billed yearly ($329 billed monthly), plus usage. Enterprise: $1,999 per month and up, billed yearly. Prices were read from ctm.com on Oct 18, 2026.
What platforms does CTM work on?
CTM is available on Web, iOS and Android.
Does CTM offer any discounts?
CTM publicly lists the following: Up to 2 months free with yearly billing; Up to 6 months free with 2-year prepay; First month's plan fee waived.
Does CTM have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. CTM is listed for Web, iOS and Android.
Does CTM have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. CTM is listed for Web, iOS and Android.
Is CTM open source?
CTM is not described as open source on its own site, as read on Oct 18, 2026.
Does CTM have an API?
Yes. CTM offers a public API, according to its own site.
What does CTM integrate with?
CTM's listing names Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom. A listing names up to eight integrations, so it may connect to more.
Who makes CTM?
CTM is made by CallTrackingMetrics, LLC.
What are the alternatives to CTM?
The closest alternatives to CTM in our directory are CallRail, WhatConverts, Nimbata and Ruler Analytics. Each one has a side-by-side comparison with CTM.
How does CTM compare with other marketing reporting and call tracking tools?
CTM's GPA of 2.2 is higher than 2 of the 13 other marketing reporting and call tracking tools we grade, and level with 3. It stands best on features (B, above 5 of 13) and worst on free plan and trial (D, above 2).
Is CTM good value for money?
ToolGPA grades CTM C for value for money. Its paid plans start at $65 a month, against a middle price of $63.50 for the category: 7 of the 13 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of CTM?
To replace CTM you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 8 of the 13 other marketing reporting and call tracking tools grade higher. It costs $780 a year. What you could not make: Phone numbers that change for each visitor so every call is traced to its source. Phone numbers and calls carried over the phone network. Connections to other products, each kept working as those products change. Speech turned into text you can trust. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.