CTM vs WhatConverts

CTM

• Agencies tracking calls for many clients under their own brand
• Businesses that want to buy only the numbers and minutes they use
• Sales teams that want call tracking and a dialer in one tool

WhatConverts

• PPC and SEO agencies proving to clients which campaigns produce leads
• Businesses that get leads by phone, form and chat and want them in one list
• Franchises tracking marketing for many locations

CTM

• No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
• Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
• Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
• Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.

WhatConverts

• Usage past the included credit is billed: extra local numbers are $2.50 each, local minutes 4.5¢, toll-free numbers $3.50, toll-free minutes 6.5¢ and texts 3¢.
• Call transcription costs 2¢ a minute, and forms, chats and transactions past the included amount are 10¢ each.
• Single-account plans cover one business; tracking several clients needs the unlimited-account plans from $500 a month.
• White-labeling the dashboard and emails is $50 a month extra on every plan.

CTM

Call, text and form attribution

Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.

Recording and conversation intelligence

Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.

AskAI and VoiceAI

AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.

Agency tools

Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.

Routing and softphone

IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.

Numbers in 80+ countries

Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.

WhatConverts

Call tracking

Local and toll-free tracking numbers, dynamic number insertion and number pools tie each call and text to its marketing source, with recordings.

Form, chat and e-commerce tracking

From the Plus plan, web forms, chats and transactions are captured with the same source, campaign and keyword data as calls.

Lead management

All leads sit in one dashboard where you search, qualify, add sales values and export them to a CRM.

Marketing and custom reports

Reports show leads by source, keyword, landing page and day; Pro adds a report builder and reports sent daily, weekly or monthly.

Customer journey

Elite records every attribution touch point and the pages each visitor saw before becoming a lead.

Tracking numbers in 40 countries

Numbers are offered in the US, the UK, Canada, Australia and about 36 more countries and territories across Europe, Latin America and Asia.

CTM

• Marketing Lite$65

  per month, billed yearly ($79 billed monthly), plus usage

  Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included.

• Marketing Pro$149

  per month, billed yearly ($179 billed monthly), plus usage

  25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support.

• Sales Engage$274

  per month, billed yearly ($329 billed monthly), plus usage

  Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong.

• Enterprise$1,999

  per month and up, billed yearly

  Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support.

WhatConverts

• Call Tracking$30

  per month for 1 account, with $30 of usage credit

  Call and text tracking with numbers, dynamic number insertion, recording and API access. The credit covers about 148 calls; usage past it is billed.

• Plus$60

  per month for 1 account, with $30 of usage credit

  Adds form, chat and transaction tracking (300 included), campaign and keyword reports, and Google Ads, Bing and Analytics integrations.

• Pro$100

  per month for 1 account, with $30 of usage credit

  Adds call flows with IVR and geo-routing, a custom report builder, scheduled reports, and what WhatConverts calls HIPAA-compliant tracking.

• Elite$160

  per month for 1 account, with $30 of usage credit

  Adds the customer journey, multi-click attribution, pages visited and lead intelligence rules that qualify leads automatically.

• Plus (unlimited accounts)$500

  per month for unlimited accounts, with $250 of usage credit

  For agencies: Plus features across any number of client accounts, about 1,908 calls and 2,500 forms or chats covered, and cheaper extra numbers.

• Pro (unlimited accounts)$800

  per month for unlimited accounts, with $300 of usage credit

  Pro features for every client account. Elite for unlimited accounts is $1,250 a month with $400 of credit.

CTM

• Annual discount

  Up to 2 months free with yearly billing

  Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.

• Other savings

  Up to 6 months free with 2-year prepay

  Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.

• Other savings

  First month's plan fee waived

  CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.

WhatConverts

No public discounts listed.