CallRail vs WhatConverts
We give CallRail and WhatConverts the same GPA: 2.4 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
CallRail
Call tracking and attribution that ties phone leads to campaigns
WhatConverts
Call, form and chat tracking with lead attribution for agencies
How we grade them
| 2.4GPACallRailFair | 2.4GPAWhatConvertsFair | |
|---|---|---|
| Value for money | CGraded on a small business with 5 tracking numbers and about 500 minutes a month. Lead Tracking is $50 a month billed yearly for 5 numbers and 250 minutes, and the other 250 minutes at 6¢ bring it to about $65. That's the middle of what call trackers here charge. Form tracking needs $95. | CGraded on a small business with 5 numbers and about 500 minutes a month. Call Tracking is $30 a month with $30 of usage credit, and 5 local numbers at $2.50 plus 500 minutes at 4.5¢ come to $35 of usage, so about $35 in all. But the Google Ads and Analytics links need Plus at $60, about $65. |
| Free plan and trial | CNo free plan. The 14-day trial needs no credit card, but texting only switches on once the trial's over. | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. |
| Features | BCall and text tracking with recording, routing, transcription and automation rules on every plan, form tracking on the Complete plans, and AI call summaries and sentiment on Lead Conversion. It covers the whole call tracking job. | BCall, text, form, chat and transaction tracking by source, campaign and keyword, a lead list where you qualify and value leads, scheduled reports on Pro and the full customer journey on Elite. It covers the whole job, with numbers in about 40 countries. |
| Ease of use | CNo rating on record. Tracking numbers and the dynamic numbers on your site need setting up, and the plans plus usage charges take a minute to understand. | CNo rating on record. Numbers, dynamic number insertion and form tracking all need setting up, and the usage credit takes some working out. |
| Platforms and integrations | BWeb plus iPhone, iPad and Android apps, with Google Ads, Microsoft Ads, Meta, GA4, HubSpot, Salesforce, ServiceTitan and Zapier, and a free API up to 1,500 calls a month. No desktop app, and it's sold in 4 countries only. | BWeb only, with no desktop or phone app. It connects to Google Ads, Google Analytics, Bing Ads, Facebook Ads, HubSpot CRM, Looker Studio, AgencyAnalytics and Jobber, and has an API on every plan. |
| Best for | tracking which ads make the phone ring | call, form and chat leads in one list |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CallRail and WhatConverts. How we grade
Price against what you get
CallRail starts at $50 a month and scores 2.7 out of 4 on features, ease of use and platforms. WhatConverts starts at $30 a month and scores 2.7.
They score the same, and WhatConverts starts $20 a month lower. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than CallRail for less, and 1 scores higher than WhatConverts for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly. WhatConverts starts at $30 per month for 1 account, with $30 of usage credit.
- Only CallRail lists iOS and Android apps.
- CallRail also covers forms.
At a glance
| CallRail | WhatConverts | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $50 per month for 5 numbers and 250 minutes, billed yearly | $30 per month for 1 account, with $30 of usage credit |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; texting turns on after the trial | 14-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallRail, Inc. | WhatConverts |
| Price read from | callrail.com | whatconverts.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
CallRail
- Local service businesses that get most leads by phone
- Marketers proving which campaigns and keywords make the phone ring
- Agencies that report call leads to clients
WhatConverts
- PPC and SEO agencies proving to clients which campaigns produce leads
- Businesses that get leads by phone, form and chat and want them in one list
- Franchises tracking marketing for many locations
Worth knowing
CallRail
- Every plan covers 5 local numbers and 250 minutes; extra local numbers are $3 each, minutes 6¢, toll-free numbers $5, toll-free minutes 8¢ and texts 3¢.
- Prices shown by default are for yearly billing, with the 12-month base fee due up front and usage billed monthly; monthly-billed rates are not displayed.
- Available in the US, Canada, the UK and Australia only.
- API access is free up to 1,500 calls a month, then $80 or $200 a month by usage tier.
WhatConverts
- Usage past the included credit is billed: extra local numbers are $2.50 each, local minutes 4.5¢, toll-free numbers $3.50, toll-free minutes 6.5¢ and texts 3¢.
- Call transcription costs 2¢ a minute, and forms, chats and transactions past the included amount are 10¢ each.
- Single-account plans cover one business; tracking several clients needs the unlimited-account plans from $500 a month.
- White-labeling the dashboard and emails is $50 a month extra on every plan.
Key features
CallRail
- Call and text tracking
- Dynamic tracking numbers show which ad, keyword, page or campaign led to each call or text, with recording and call routing.
- Form tracking
- The Complete plans attribute form submissions to their source alongside calls, and include a custom form builder.
- Conversation Intelligence
- Calls are transcribed; the Lead Conversion plans add AI call summaries, sentiment, keyword spotting and automatic conversion tagging.
- Ad and analytics integrations
- Connects with Google Ads, Microsoft Ads, Meta Ads Manager and Google Analytics 4, plus CRMs such as HubSpot and Salesforce and field-service tools like ServiceTitan.
- Voice Assist
- An AI voice assistant answers missed calls around the clock and qualifies leads. It is an add-on from $95 a month.
- Mobile apps
- iPhone, iPad and Android apps for calling and texting leads from a tracking number, tagging and valuing leads, and checking a metrics dashboard.
WhatConverts
- Call tracking
- Local and toll-free tracking numbers, dynamic number insertion and number pools tie each call and text to its marketing source, with recordings.
- Form, chat and e-commerce tracking
- From the Plus plan, web forms, chats and transactions are captured with the same source, campaign and keyword data as calls.
- Lead management
- All leads sit in one dashboard where you search, qualify, add sales values and export them to a CRM.
- Marketing and custom reports
- Reports show leads by source, keyword, landing page and day; Pro adds a report builder and reports sent daily, weekly or monthly.
- Customer journey
- Elite records every attribution touch point and the pages each visitor saw before becoming a lead.
- Tracking numbers in 40 countries
- Numbers are offered in the US, the UK, Canada, Australia and about 36 more countries and territories across Europe, Latin America and Asia.
Plans
CallRail
Lead Tracking$50
per month for 5 numbers and 250 minutes, billed yearly
Call and text tracking with attribution, recording, routing, transcription and automation rules; 25 texts a month. Usage past the limits is extra.
Lead Tracking Complete$95
per month for 5 numbers and 250 minutes, billed yearly
Adds form tracking and attribution, a form builder, 1,000 form submissions a month and multi-touch cost-per-lead reports.
Lead Conversion$150
per month for 5 numbers and 250 minutes, billed yearly
Lead Tracking plus Premium Conversation Intelligence: call summaries, sentiment, keyword analysis, auto-tagging and 10,000 analysis minutes.
Lead Conversion Complete$195
per month for 5 numbers and 250 minutes, billed yearly
Call, text and form tracking together with Premium Conversation Intelligence and coaching tools.
WhatConverts
Call Tracking$30
per month for 1 account, with $30 of usage credit
Call and text tracking with numbers, dynamic number insertion, recording and API access. The credit covers about 148 calls; usage past it is billed.
Plus$60
per month for 1 account, with $30 of usage credit
Adds form, chat and transaction tracking (300 included), campaign and keyword reports, and Google Ads, Bing and Analytics integrations.
Pro$100
per month for 1 account, with $30 of usage credit
Adds call flows with IVR and geo-routing, a custom report builder, scheduled reports, and what WhatConverts calls HIPAA-compliant tracking.
Elite$160
per month for 1 account, with $30 of usage credit
Adds the customer journey, multi-click attribution, pages visited and lead intelligence rules that qualify leads automatically.
Plus (unlimited accounts)$500
per month for unlimited accounts, with $250 of usage credit
For agencies: Plus features across any number of client accounts, about 1,908 calls and 2,500 forms or chats covered, and cheaper extra numbers.
Pro (unlimited accounts)$800
per month for unlimited accounts, with $300 of usage credit
Pro features for every client account. Elite for unlimited accounts is $1,250 a month with $400 of credit.
Ways to pay less
CallRail
- Annual discount
Save up to 10% with a yearly plan
CallRail's pricing page says yearly billing saves up to 10% against paying month to month; the base fee for 12 months is paid up front.
WhatConverts
No public discounts listed.
