CallRail vs Nimbata
We give CallRail and Nimbata the same GPA: 2.4 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
CallRail
Call tracking and attribution that ties phone leads to campaigns
Nimbata
Call tracking billed per answered call, for agencies and teams
How we grade them
| 2.4GPACallRailFair | 2.4GPANimbataFair | |
|---|---|---|
| Value for money | CGraded on a small business with 5 tracking numbers and about 500 minutes a month. Lead Tracking is $50 a month billed yearly for 5 numbers and 250 minutes, and the other 250 minutes at 6¢ bring it to about $65. That's the middle of what call trackers here charge. Form tracking needs $95. | CGraded on a small business with 5 numbers and about 500 minutes a month. Pro is $35 a month billed annually, and 5 US local numbers at $3.20 take it to $51, plus 6¢ per answered call. If 500 minutes is about 140 calls, that's roughly $60, close to what CallRail costs. |
| Free plan and trial | CNo free plan. The 14-day trial needs no credit card, but texting only switches on once the trial's over. | CEntry has no plan fee, but you still pay for every number and answered call, so it isn't really free. The 14-day trial needs no card and is capped at 2 numbers and 50 answered calls. |
| Features | BCall and text tracking with recording, routing, transcription and automation rules on every plan, form tracking on the Complete plans, and AI call summaries and sentiment on Lead Conversion. It covers the whole call tracking job. | BCall tracking with dynamic numbers, AI tagging, scoring and summaries, call flows with IVR and geo routing, spam blocking on every plan, and form tracking with CRM sync from Marketing. It covers the whole job, with numbers in 70+ countries. |
| Ease of use | CNo rating on record. Tracking numbers and the dynamic numbers on your site need setting up, and the plans plus usage charges take a minute to understand. | CNo rating on record. Numbers, call flows and dynamic number insertion need setting up, and per-call billing with a fair-use check on long calls takes some working out. |
| Platforms and integrations | BWeb plus iPhone, iPad and Android apps, with Google Ads, Microsoft Ads, Meta, GA4, HubSpot, Salesforce, ServiceTitan and Zapier, and a free API up to 1,500 calls a month. No desktop app, and it's sold in 4 countries only. | BWeb only, with no desktop or phone app. It connects to Google Ads, Google Analytics, Microsoft Ads, Facebook, HubSpot, Salesforce, Slack and Zapier, with webhooks and the API on Agency. |
| Best for | tracking which ads make the phone ring | call tracking billed per answered call |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CallRail and Nimbata. How we grade
Price against what you get
CallRail starts at $50 a month and scores 2.7 out of 4 on features, ease of use and platforms. Nimbata starts at $35 a month and scores 2.7.
They score the same, and Nimbata starts $15 a month lower. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than CallRail for less, and 1 scores higher than Nimbata for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly. Nimbata starts at $35 per month, billed annually ($39 billed monthly), plus usage.
- Nimbata has a free plan. CallRail does not, though it has a free trial.
- Only CallRail lists iOS and Android apps.
- CallRail also covers forms.
At a glance
| CallRail | Nimbata | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $50 per month for 5 numbers and 250 minutes, billed yearly | $35 per month, billed annually ($39 billed monthly), plus usage |
| Free plan | None | Entry has no plan fee: you pay only for usage, from $4.60 a month per US local number and 10¢ per answered call, with 1 call flow, 1 seat and standard reports. |
| Free trial | 14-day free trial, no credit card required; texting turns on after the trial | 14-day free trial of Agency features, capped at 2 numbers and 50 answered calls; no card needed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallRail, Inc. | Nimbata, LLC |
| Price read from | callrail.com | nimbata.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
CallRail
- Local service businesses that get most leads by phone
- Marketers proving which campaigns and keywords make the phone ring
- Agencies that report call leads to clients
Nimbata
- Agencies tracking calls for many clients and locations
- Businesses with long sales calls that would cost more per minute
- Small advertisers who want call tracking without a monthly plan fee
Worth knowing
CallRail
- Every plan covers 5 local numbers and 250 minutes; extra local numbers are $3 each, minutes 6¢, toll-free numbers $5, toll-free minutes 8¢ and texts 3¢.
- Prices shown by default are for yearly billing, with the 12-month base fee due up front and usage billed monthly; monthly-billed rates are not displayed.
- Available in the US, Canada, the UK and Australia only.
- API access is free up to 1,500 calls a month, then $80 or $200 a month by usage tier.
Nimbata
- Every plan adds usage: US toll-free numbers run from $1.80 to $5 a month and outbound texts 2¢; rates fall on higher plans.
- If average call length passes 3.5 minutes, Nimbata may add a fair-use charge to the invoice.
- Extra seats cost $5 a month each, extra projects $15, and a white-label account $55 a month from Pro up.
- Form tracking, CRM integrations and custom reports start with the Marketing plan.
Key features
CallRail
- Call and text tracking
- Dynamic tracking numbers show which ad, keyword, page or campaign led to each call or text, with recording and call routing.
- Form tracking
- The Complete plans attribute form submissions to their source alongside calls, and include a custom form builder.
- Conversation Intelligence
- Calls are transcribed; the Lead Conversion plans add AI call summaries, sentiment, keyword spotting and automatic conversion tagging.
- Ad and analytics integrations
- Connects with Google Ads, Microsoft Ads, Meta Ads Manager and Google Analytics 4, plus CRMs such as HubSpot and Salesforce and field-service tools like ServiceTitan.
- Voice Assist
- An AI voice assistant answers missed calls around the clock and qualifies leads. It is an add-on from $95 a month.
- Mobile apps
- iPhone, iPad and Android apps for calling and texting leads from a tracking number, tagging and valuing leads, and checking a metrics dashboard.
Nimbata
- Call tracking and DNI
- Tracking numbers for online and offline campaigns; from Pro, dynamic number insertion, geo-swap and custom URL parameter tracking.
- Per-answered-call billing
- Usage is charged per answered call whatever its length, though Nimbata may bill extra if average calls run past 3.5 minutes.
- AI call analysis
- Calls are classified, tagged, scored and summarized automatically, with sentiment and custom notes; transcription costs 2¢ a minute.
- Call flows and routing
- Greetings, whispers, voicemail, IVR menus, geo routing and weighted ringing, with spam calls blocked on every plan.
- Form tracking and CRM sync
- The Marketing and Agency plans attribute form fills too and send leads to HubSpot, Pipedrive, Zoho CRM or Salesforce.
- Numbers in 70+ countries
- Local and toll-free tracking numbers across Europe, the US, Canada, South America and Australia.
Plans
CallRail
Lead Tracking$50
per month for 5 numbers and 250 minutes, billed yearly
Call and text tracking with attribution, recording, routing, transcription and automation rules; 25 texts a month. Usage past the limits is extra.
Lead Tracking Complete$95
per month for 5 numbers and 250 minutes, billed yearly
Adds form tracking and attribution, a form builder, 1,000 form submissions a month and multi-touch cost-per-lead reports.
Lead Conversion$150
per month for 5 numbers and 250 minutes, billed yearly
Lead Tracking plus Premium Conversation Intelligence: call summaries, sentiment, keyword analysis, auto-tagging and 10,000 analysis minutes.
Lead Conversion Complete$195
per month for 5 numbers and 250 minutes, billed yearly
Call, text and form tracking together with Premium Conversation Intelligence and coaching tools.
Nimbata
Entry$0
No plan fee, usage only: online and offline call tracking, spam filter, 1 call flow and pre-built reports. US local numbers from $4.60, calls 10¢ each.
Pro$35
per month, billed annually ($39 billed monthly), plus usage
Unlimited call flows, dynamic number insertion, AI tagging and scoring, Google Ads and GA4, 4 seats. US local numbers from $3.20, calls 6¢.
Marketing$80
per month, billed annually ($89 billed monthly), plus usage
Adds form tracking, 5 workflows, HubSpot, Pipedrive and Zoho CRM, custom reports and a dashboard builder; 25 seats. Numbers from $2.30, calls 4¢.
Agency$120
per month, billed annually ($149 billed monthly), plus usage
Unlimited seats, projects and workflows, Salesforce, webhooks, the API and dedicated support. US local numbers from $1.60, calls 3¢.
Ways to pay less
CallRail
- Annual discount
Save up to 10% with a yearly plan
CallRail's pricing page says yearly billing saves up to 10% against paying month to month; the base fee for 12 months is paid up front.
Nimbata
- Annual discount
Save up to 20% with an annual plan
Billed annually, Pro is $35 a month instead of $39, Marketing $80 instead of $89 and Agency $120 instead of $149.
