WhatConverts
Call, form and chat tracking with lead attribution for agencies
WhatConverts report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for call, form and chat leads in one list
WhatConverts tracks calls, texts, forms, chats and sales back to the campaign and keyword behind them, then lets you qualify and value each lead. The $30 single-account plan comes with $30 of usage credit. Google Ads and Analytics links need Plus at $60, and agencies with several clients are pushed to plans from $500.
Who WhatConverts is for
- Great if your leads come by phone, form and chat and you want them in one list
- Handy when you want to mark which leads became sales and what they were worth
- Good for franchises tracking marketing across lots of locations
Who WhatConverts is not for
- Pricey if you're an agency with a few clients, since more than one account means $500 a month
- Tight if you want Google Ads data on the $30 plan, as that starts on Plus
Why WhatConverts gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGraded on a small business with 5 numbers and about 500 minutes a month. Call Tracking is $30 a month with $30 of usage credit, and 5 local numbers at $2.50 plus 500 minutes at 4.5¢ come to $35 of usage, so about $35 in all. But the Google Ads and Analytics links need Plus at $60, about $65.
- CFree plan and trialNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card.
- BFeaturesCall, text, form, chat and transaction tracking by source, campaign and keyword, a lead list where you qualify and value leads, scheduled reports on Pro and the full customer journey on Elite. It covers the whole job, with numbers in about 40 countries.
- CEase of useNo rating on record. Numbers, dynamic number insertion and form tracking all need setting up, and the usage credit takes some working out.
- BPlatforms and integrationsWeb only, with no desktop or phone app. It connects to Google Ads, Google Analytics, Bing Ads, Facebook Ads, HubSpot CRM, Looker Studio, AgencyAnalytics and Jobber, and has an API on every plan.
What these grades rest on. Graded from this listing, whose facts were read from WhatConverts' own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make WhatConverts? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/whatconverts#review"><img src="https://toolgpa.com/badge/whatconverts.svg" alt="WhatConverts: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where WhatConverts stands among marketing reporting and call tracking tools
WhatConverts's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5.
It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
Its paid plans start at $30 a month, against a middle price of $63.50 for the category: 2 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. WhatConverts’s own letter is outlined.
- CValue for moneyAbove 2 of 13, level with 9
- CFree plan and trialAbove 3 of 13, level with 9
- BFeaturesAbove 5 of 13, level with 7
- CEase of useAbove 0 of 13, level with 13
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep WhatConverts, or make your own?
Keep it
To replace WhatConverts you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
It costs $360 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Phone numbers that change for each visitor so every call is traced to its source.
- Speech turned into text you can trust.
- It plugs into other products, Google Ads, Google Analytics and Bing Ads among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. WhatConverts’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is WhatConverts?
WhatConverts is call tracking and lead attribution software. It records which source, campaign and keyword produced each call, form fill, chat or sale, then lets you qualify and value those leads and report on them. It is aimed mainly at agencies reporting leads to clients, with unlimited-account plans for them, and also sells single-account plans to businesses.
WhatConverts is a paid product with a free trial, starting at $30 per month for 1 account, with $30 of usage credit. See every plan
Good for
- PPC and SEO agencies proving to clients which campaigns produce leads
- Businesses that get leads by phone, form and chat and want them in one list
- Franchises tracking marketing for many locations
Worth knowing
- Usage past the included credit is billed: extra local numbers are $2.50 each, local minutes 4.5¢, toll-free numbers $3.50, toll-free minutes 6.5¢ and texts 3¢.
- Call transcription costs 2¢ a minute, and forms, chats and transactions past the included amount are 10¢ each.
- Single-account plans cover one business; tracking several clients needs the unlimited-account plans from $500 a month.
- White-labeling the dashboard and emails is $50 a month extra on every plan.
Key features
- Call tracking
- Local and toll-free tracking numbers, dynamic number insertion and number pools tie each call and text to its marketing source, with recordings.
- Form, chat and e-commerce tracking
- From the Plus plan, web forms, chats and transactions are captured with the same source, campaign and keyword data as calls.
- Lead management
- All leads sit in one dashboard where you search, qualify, add sales values and export them to a CRM.
- Marketing and custom reports
- Reports show leads by source, keyword, landing page and day; Pro adds a report builder and reports sent daily, weekly or monthly.
- Customer journey
- Elite records every attribution touch point and the pages each visitor saw before becoming a lead.
- Tracking numbers in 40 countries
- Numbers are offered in the US, the UK, Canada, Australia and about 36 more countries and territories across Europe, Latin America and Asia.
WhatConverts pricing
- Starts at
- $30 per month for 1 account, with $30 of usage credit
- Free plan
- None
- Free trial
- 14-day free trial
| Plan | Price | What you get |
|---|---|---|
| Call Tracking | $30per month for 1 account, with $30 of usage credit | Call and text tracking with numbers, dynamic number insertion, recording and API access. The credit covers about 148 calls; usage past it is billed. |
| Plus | $60per month for 1 account, with $30 of usage credit | Adds form, chat and transaction tracking (300 included), campaign and keyword reports, and Google Ads, Bing and Analytics integrations. |
| Pro | $100per month for 1 account, with $30 of usage credit | Adds call flows with IVR and geo-routing, a custom report builder, scheduled reports, and what WhatConverts calls HIPAA-compliant tracking. |
| Elite | $160per month for 1 account, with $30 of usage credit | Adds the customer journey, multi-click attribution, pages visited and lead intelligence rules that qualify leads automatically. |
| Plus (unlimited accounts) | $500per month for unlimited accounts, with $250 of usage credit | For agencies: Plus features across any number of client accounts, about 1,908 calls and 2,500 forms or chats covered, and cheaper extra numbers. |
| Pro (unlimited accounts) | $800per month for unlimited accounts, with $300 of usage credit | Pro features for every client account. Elite for unlimited accounts is $1,250 a month with $400 of credit. |
Read from whatconverts.com on Oct 18, 2026. Prices change, so confirm with WhatConverts before you buy.
Works with
- Google Ads
- Google Analytics
- Bing Ads
- Facebook Ads
- HubSpot CRM
- Google Looker Studio
- AgencyAnalytics
- Jobber
WhatConverts alternatives
- WhatConverts vs CallRail
Free trial · from $50/mo
- WhatConverts vs CTM
From $65/mo
- WhatConverts vs Nimbata
Free plan · from $35/mo
- WhatConverts vs Ruler Analytics
From $360/mo
Common questions
Is WhatConverts free?
No, WhatConverts is a paid product, but you can try it first. 14-day free trial.
How much does WhatConverts cost?
WhatConverts lists 6 plans. Call Tracking: $30 per month for 1 account, with $30 of usage credit. Plus: $60 per month for 1 account, with $30 of usage credit. Pro: $100 per month for 1 account, with $30 of usage credit. Elite: $160 per month for 1 account, with $30 of usage credit. Plus (unlimited accounts): $500 per month for unlimited accounts, with $250 of usage credit. Pro (unlimited accounts): $800 per month for unlimited accounts, with $300 of usage credit. Prices were read from whatconverts.com on Oct 18, 2026.
What platforms does WhatConverts work on?
WhatConverts is available on Web.
Does WhatConverts have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. WhatConverts is listed for Web.
Does WhatConverts have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. WhatConverts is listed for Web.
Is WhatConverts open source?
WhatConverts is not described as open source on its own site, as read on Oct 18, 2026.
Does WhatConverts have an API?
Yes. WhatConverts offers a public API, according to its own site.
What does WhatConverts integrate with?
WhatConverts's listing names Google Ads, Google Analytics, Bing Ads, Facebook Ads, HubSpot CRM, Google Looker Studio, AgencyAnalytics and Jobber. A listing names up to eight integrations, so it may connect to more.
Who makes WhatConverts?
WhatConverts is made by WhatConverts.
What are the alternatives to WhatConverts?
The closest alternatives to WhatConverts in our directory are CallRail, CTM, Nimbata and Ruler Analytics. Each one has a side-by-side comparison with WhatConverts.
How does WhatConverts compare with other marketing reporting and call tracking tools?
WhatConverts's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5. It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
Is WhatConverts good value for money?
ToolGPA grades WhatConverts C for value for money. Its paid plans start at $30 a month, against a middle price of $63.50 for the category: 2 of the 13 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of WhatConverts?
To replace WhatConverts you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one. It costs $360 a year. What you could not make: Phone numbers that change for each visitor so every call is traced to its source. Speech turned into text you can trust. It plugs into other products, Google Ads, Google Analytics and Bing Ads among them, and has an API. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.