Alternatives · Marketing Reports
WhatConverts alternatives
WhatConverts compared with 4 alternatives: CallRail, CTM, Nimbata and Ruler Analytics.
WhatConverts is a paid product with a free trial, starting at $30 per month for 1 account, with $30 of usage credit. 1 of the 4 alternatives is free or has a free plan. One more offers a free trial.
4 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| WhatConvertsThis tool | Free trial · from $30/mo | Trial only | Web |
| CallRail | Free trial · from $50/mo | Trial only | Web, iOS, Android |
| CTM | From $65/mo | No | Web, iOS, Android |
| Nimbata | Free plan · from $35/mo | Yes | Web |
| Ruler Analytics | From $360/mo | No | Web |
Price against what you get
WhatConverts starts at $30 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 4 alternatives on this chart both scores higher and starts lower.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from WhatConverts
- Free trial · from $50/mo
CallRail
Call tracking and attribution that ties phone leads to campaigns
- CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly. WhatConverts starts at $30 per month for 1 account, with $30 of usage credit.
- Only CallRail lists iOS and Android apps.
- CallRail also covers forms.
Suits: Local service businesses that get most leads by phone
- From $65/mo
CTM
Call tracking, attribution and a softphone, with agency sub-accounts
- CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage. WhatConverts starts at $30 per month for 1 account, with $30 of usage credit.
- Only CTM lists iOS and Android apps.
- CTM also covers workflow automation and business phone line.
- WhatConverts also covers reports.
Suits: Agencies tracking calls for many clients under their own brand
- Free plan · from $35/mo
Nimbata
Call tracking billed per answered call, for agencies and teams
- Nimbata starts at $35 per month, billed annually ($39 billed monthly), plus usage. WhatConverts starts at $30 per month for 1 account, with $30 of usage credit.
- Nimbata has a free plan. WhatConverts does not, though it has a free trial.
Suits: Agencies tracking calls for many clients and locations
- From $360/mo
Ruler Analytics
Multi-touch attribution tying calls, forms and CRM revenue to ads
- Ruler Analytics starts at $360 per month for up to 10k visits, billed annually ($400 billed monthly). WhatConverts starts at $30 per month for 1 account, with $30 of usage credit.
- WhatConverts also covers transcription.
Suits: Lead-generation businesses whose sales close offline or by phone
Limits worth knowing in WhatConverts
- Usage past the included credit is billed: extra local numbers are $2.50 each, local minutes 4.5¢, toll-free numbers $3.50, toll-free minutes 6.5¢ and texts 3¢.
- Call transcription costs 2¢ a minute, and forms, chats and transactions past the included amount are 10¢ each.
- Single-account plans cover one business; tracking several clients needs the unlimited-account plans from $500 a month.
- White-labeling the dashboard and emails is $50 a month extra on every plan.
Common questions
What are the alternatives to WhatConverts?
The alternatives to WhatConverts in this directory are CallRail, CTM, Nimbata and Ruler Analytics. Each one has a side-by-side comparison with WhatConverts.
Is there a free alternative to WhatConverts?
Yes. Nimbata has a free plan alongside paid ones.
Which WhatConverts alternatives work on Android?
The WhatConverts listing does not include an Android app. CallRail and CTM list one.
Which WhatConverts alternatives work on iOS?
The WhatConverts listing does not include an iOS app. CallRail and CTM list one.
When were these prices checked?
Every listing on this page was checked on Oct 18, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.