Invoca vs WhatConverts (2026): which should you pick?

Pick Invoca if

• Fits if you run an enterprise team that attributes phone calls to ad campaigns
• Works for pay-per-call and affiliate programs, which have separate tiers

Look elsewhere if

• Not for you if you want to see prices: all tiers are quoted
• Watch out: Signal AI, PreSense and AI quality scoring are add-ons
• Watch out: Salesforce and some other integrations are paid add-ons
• Tight if you grow: number allowances are 6,000, 12,000 and 18,000 a year by tier
• Skip it if you want a trial or free plan, as none is listed

Pick WhatConverts if

• Fits if your leads come by phone, form and chat and you want them in one list
• Works for franchises tracking marketing across many locations, or marking which leads became sales

Look elsewhere if

• Pricey if you're an agency with a few clients, since more than one account means $500 a month
• Tight if you want Google Ads data on the $30 plan, as that starts on Plus
• Watch out: usage past the credit is billed, at $2.50 per extra number, 4.5¢ a minute and 2¢ a minute to transcribe
• Pricey if you want your own brand on the dashboard, as white-labeling is $50 a month extra on every plan
• Not for you if you want a phone or desktop app, as it's web only

Invoca

• No prices are published; every tier is a custom quote.
• Signal AI, PreSense and AI-Powered Quality Management are add-ons, not part of the base tiers.
• Salesforce CRM and some other premium integrations are paid add-ons on Pro and Enterprise.
• Number allowances differ by tier: 6,000 on Pro, 12,000 on Enterprise and 18,000 on Elite, counted annually.

WhatConverts

• Usage past the included credit is billed: extra local numbers are $2.50 each, local minutes 4.5¢, toll-free numbers $3.50, toll-free minutes 6.5¢ and texts 3¢.
• Call transcription costs 2¢ a minute, and forms, chats and transactions past the included amount are 10¢ each.
• Single-account plans cover one business; tracking several clients needs the unlimited-account plans from $500 a month.
• White-labeling the dashboard and emails is $50 a month extra on every plan.

Invoca

Dynamic number insertion

Swaps the phone number on a website per visitor so each call links to session-level digital data such as the campaign and keyword.

Offline conversion import

Call outcomes and revenue can be reported back by file upload or API, for closed-loop attribution against ad spend.

Ad and CRM integrations

Pro lists Google Ads, Google Analytics 4, Microsoft Ads, Meta Ads, HubSpot and Slack; higher tiers add more ad platforms.

Call recording and IVR

Calls can be recorded and routed through custom IVRs, with alerts for unanswered calls and voicemails.

Signal AI add-on

A paid add-on that transcribes calls and detects intent, outcome, topics and sentiment, with custom AI models and keyword spotting.

Tiers for pay-per-call

Separate Performance Professional and Performance Enterprise tiers add payout assignment, campaign syndication and real-time routing.

WhatConverts

Call tracking

Local and toll-free tracking numbers, dynamic number insertion and number pools tie each call and text to its marketing source, with recordings.

Form, chat and e-commerce tracking

From the Plus plan, web forms, chats and transactions are captured with the same source, campaign and keyword data as calls.

Lead management

All leads sit in one dashboard where you search, qualify, add sales values and export them to a CRM.

Marketing and custom reports

Reports show leads by source, keyword, landing page and day; Pro adds a report builder and reports sent daily, weekly or monthly.

Customer journey

Elite records every attribution touch point and the pages each visitor saw before becoming a lead.

Tracking numbers in 40 countries

Numbers are offered in the US, the UK, Canada, Australia and about 36 more countries and territories across Europe, Latin America and Asia.

Invoca

Pricing could not be confirmed. See invoca.com.

WhatConverts

• Call Tracking$30

  per month for 1 account, with $30 of usage credit

  Call and text tracking with numbers, dynamic number insertion, recording and API access. The credit covers about 148 calls; usage past it is billed.

• Plus$60

  per month for 1 account, with $30 of usage credit

  Adds form, chat and transaction tracking (300 included), campaign and keyword reports, and Google Ads, Bing and Analytics integrations.

• Pro$100

  per month for 1 account, with $30 of usage credit

  Adds call flows with IVR and geo-routing, a custom report builder, scheduled reports, and what WhatConverts calls HIPAA-compliant tracking.

• Elite$160

  per month for 1 account, with $30 of usage credit

  Adds the customer journey, multi-click attribution, pages visited and lead intelligence rules that qualify leads automatically.

• Plus (unlimited accounts)$500

  per month for unlimited accounts, with $250 of usage credit

  For agencies: Plus features across any number of client accounts, about 1,908 calls and 2,500 forms or chats covered, and cheaper extra numbers.

• Pro (unlimited accounts)$800

  per month for unlimited accounts, with $300 of usage credit

  Pro features for every client account. Elite for unlimited accounts is $1,250 a month with $400 of credit.