CallRail vs Invoca (2026): which should you pick?
As of Nov 13, 2026, we pick CallRail: it is third in our ranking of marketing reporting and call tracking tools, and it grades higher too, 2.4 against 1.8.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
CallRail grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CallRail
Call tracking and attribution that ties phone leads to campaigns
Which one is for you
Pick CallRail if
- Fits if you're a local business that gets most of its leads by phone
- Works for agencies reporting which Google Ads keyword made someone call
Look elsewhere if
- Skip it if you're outside the US, Canada, the UK and Australia
- Tight if your calls run long, as every minute past 250 is 6¢, extra numbers $3 and texts 3¢
- Watch out: the 12-month base fee is due up front, and monthly-billed rates aren't shown
- Pricey if you want form tracking, which starts on Lead Tracking Complete at $95 a month
- Pricey if you lean on the API past 1,500 calls a month, at $80 or $200 a month extra
Pick Invoca if
- Fits if you run an enterprise team that attributes phone calls to ad campaigns
- Works for pay-per-call and affiliate programs, which have separate tiers
Look elsewhere if
- Not for you if you want to see prices: all tiers are quoted
- Watch out: Signal AI, PreSense and AI quality scoring are add-ons
- Watch out: Salesforce and some other integrations are paid add-ons
- Tight if you grow: number allowances are 6,000, 12,000 and 18,000 a year by tier
- Skip it if you want a trial or free plan, as none is listed
How we grade them
| 2.4GPACallRailFair | 1.8GPAInvocaWeak | |
|---|---|---|
| Value for money | CGraded on a small business with 5 tracking numbers and about 500 minutes a month. Lead Tracking is $50 a month billed yearly for 5 numbers and 250 minutes, and the other 250 minutes at 6¢ bring it to about $65. That's the middle of what call trackers here charge. Form tracking needs $95. | CNo prices are published; every tier is a custom quote. |
| Free plan and trial | CNo free plan. The 14-day trial needs no credit card, but texting only switches on once the trial's over. | FNo free plan or trial on the pricing page. |
| Features | BCall and text tracking with recording, routing, transcription and automation rules on every plan, form tracking on the Complete plans, and AI call summaries and sentiment on Lead Conversion. It covers the whole call tracking job. | CNumber swapping, offline conversion import, recording, IVR and ad and CRM links. Signal AI, PreSense and AI quality scoring are add-ons, and Salesforce is paid. |
| Ease of use | CNo rating on record. Tracking numbers and the dynamic numbers on your site need setting up, and the plans plus usage charges take a minute to understand. | CNo store rating on record. Numbers, routing and integrations take setup. |
| Platforms and integrations | BWeb plus iPhone, iPad and Android apps, with Google Ads, Microsoft Ads, Meta, GA4, HubSpot, Salesforce, ServiceTitan and Zapier, and a free API up to 1,500 calls a month. No desktop app, and it's sold in 4 countries only. | BWeb only, with Google Ads, GA4, Microsoft, Meta, HubSpot and Slack on Pro, and more higher up. |
| Best for | tracking which ads make the phone ring | call tracking and conversation analytics for enterprises |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CallRail and Invoca. How we grade
Where they differ
- CallRail also covers transcription and forms.
- Invoca also covers dashboards.
At a glance
| CallRail | Invoca | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $50 per month for 5 numbers and 250 minutes, billed yearly | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; texting turns on after the trial | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallRail, Inc. | Invoca Inc. |
| Price read from | callrail.com | Not confirmed |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
CallRail
- Every plan covers 5 local numbers and 250 minutes; extra local numbers are $3 each, minutes 6¢, toll-free numbers $5, toll-free minutes 8¢ and texts 3¢.
- Prices shown by default are for yearly billing, with the 12-month base fee due up front and usage billed monthly; monthly-billed rates are not displayed.
- Available in the US, Canada, the UK and Australia only.
- API access is free up to 1,500 calls a month, then $80 or $200 a month by usage tier.
Invoca
- No prices are published; every tier is a custom quote.
- Signal AI, PreSense and AI-Powered Quality Management are add-ons, not part of the base tiers.
- Salesforce CRM and some other premium integrations are paid add-ons on Pro and Enterprise.
- Number allowances differ by tier: 6,000 on Pro, 12,000 on Enterprise and 18,000 on Elite, counted annually.
Key features
CallRail
- Call and text tracking
- Dynamic tracking numbers show which ad, keyword, page or campaign led to each call or text, with recording and call routing.
- Form tracking
- The Complete plans attribute form submissions to their source alongside calls, and include a custom form builder.
- Conversation Intelligence
- Calls are transcribed; the Lead Conversion plans add AI call summaries, sentiment, keyword spotting and automatic conversion tagging.
- Ad and analytics integrations
- Connects with Google Ads, Microsoft Ads, Meta Ads Manager and Google Analytics 4, plus CRMs such as HubSpot and Salesforce and field-service tools like ServiceTitan.
- Voice Assist
- An AI voice assistant answers missed calls around the clock and qualifies leads. It is an add-on from $95 a month.
- Mobile apps
- iPhone, iPad and Android apps for calling and texting leads from a tracking number, tagging and valuing leads, and checking a metrics dashboard.
Invoca
- Dynamic number insertion
- Swaps the phone number on a website per visitor so each call links to session-level digital data such as the campaign and keyword.
- Offline conversion import
- Call outcomes and revenue can be reported back by file upload or API, for closed-loop attribution against ad spend.
- Ad and CRM integrations
- Pro lists Google Ads, Google Analytics 4, Microsoft Ads, Meta Ads, HubSpot and Slack; higher tiers add more ad platforms.
- Call recording and IVR
- Calls can be recorded and routed through custom IVRs, with alerts for unanswered calls and voicemails.
- Signal AI add-on
- A paid add-on that transcribes calls and detects intent, outcome, topics and sentiment, with custom AI models and keyword spotting.
- Tiers for pay-per-call
- Separate Performance Professional and Performance Enterprise tiers add payout assignment, campaign syndication and real-time routing.
Plans
CallRail
Lead Tracking$50
per month for 5 numbers and 250 minutes, billed yearly
Call and text tracking with attribution, recording, routing, transcription and automation rules; 25 texts a month. Usage past the limits is extra.
Lead Tracking Complete$95
per month for 5 numbers and 250 minutes, billed yearly
Adds form tracking and attribution, a form builder, 1,000 form submissions a month and multi-touch cost-per-lead reports.
Lead Conversion$150
per month for 5 numbers and 250 minutes, billed yearly
Lead Tracking plus Premium Conversation Intelligence: call summaries, sentiment, keyword analysis, auto-tagging and 10,000 analysis minutes.
Lead Conversion Complete$195
per month for 5 numbers and 250 minutes, billed yearly
Call, text and form tracking together with Premium Conversation Intelligence and coaching tools.
Invoca
Pricing could not be confirmed. See invoca.com.
Ways to pay less
CallRail
- Annual discount
Save up to 10% with a yearly plan
CallRail's pricing page says yearly billing saves up to 10% against paying month to month; the base fee for 12 months is paid up front.
Invoca
No public discounts listed.
Common questions
Which is cheaper, CallRail or Invoca?
As of Nov 12, 2026, CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly, and Invoca has no price we could confirm.
Which has a free plan, CallRail or Invoca?
As of Nov 12, 2026, neither CallRail nor Invoca has a free plan. CallRail has a free trial.
Which platforms do CallRail and Invoca run on?
As of Nov 12, 2026, only CallRail lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.