CallRail
Call tracking and attribution that ties phone leads to campaigns
Our verdict
Third of our top three marketing reporting and call tracking tools
For: Businesses that get their leads by phone
CallRail gives each ad, page or campaign its own tracking number, then records, routes and transcribes calls and texts and reports which source drove each one, with Google Ads, Microsoft Ads, Meta, GA4, HubSpot and Salesforce links. Lead Tracking is $50 a month billed yearly for 5 numbers and 250 minutes, after a 14-day trial with no card, and it has iPhone, iPad and Android apps. It is third because it answers one question, which campaign made the phone ring, and usage adds up: form tracking needs $95, extra minutes are 6¢ and numbers $3, the yearly base fee is due up front, and it is sold only in the US, Canada, the UK and Australia.
See all three and how we rankCallRail report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for tracking which ads make the phone ring
CallRail gives each ad, page or campaign its own phone number, then records, transcribes and reports on every call and text it brings in. Plans start at $50 a month on yearly billing for 5 numbers and 250 minutes, with apps for both phones. It's only sold in the US, Canada, the UK and Australia, though.
Who CallRail is for
- Great if you're a local business that gets most of its leads by phone
- Handy when you want to know which Google Ads keyword made someone call
- Good for agencies that report call leads to clients
Who CallRail is not for
- Skip it if you're outside the US, Canada, the UK and Australia
- Tight if your calls run long, as every minute past 250 is 6¢
Why CallRail gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGraded on a small business with 5 tracking numbers and about 500 minutes a month. Lead Tracking is $50 a month billed yearly for 5 numbers and 250 minutes, and the other 250 minutes at 6¢ bring it to about $65. That's the middle of what call trackers here charge. Form tracking needs $95.
- CFree plan and trialNo free plan. The 14-day trial needs no credit card, but texting only switches on once the trial's over.
- BFeaturesCall and text tracking with recording, routing, transcription and automation rules on every plan, form tracking on the Complete plans, and AI call summaries and sentiment on Lead Conversion. It covers the whole call tracking job.
- CEase of useNo rating on record. Tracking numbers and the dynamic numbers on your site need setting up, and the plans plus usage charges take a minute to understand.
- BPlatforms and integrationsWeb plus iPhone, iPad and Android apps, with Google Ads, Microsoft Ads, Meta, GA4, HubSpot, Salesforce, ServiceTitan and Zapier, and a free API up to 1,500 calls a month. No desktop app, and it's sold in 4 countries only.
What these grades rest on. Graded from this listing, whose facts were read from CallRail's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/callrail#review"><img src="https://toolgpa.com/badge/callrail.svg" alt="CallRail: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where CallRail stands among marketing reporting and call tracking tools
CallRail's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5.
It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
Its paid plans start at $50 a month, against a middle price of $63.50 for the category: 5 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. CallRail’s own letter is outlined.
- CValue for moneyAbove 2 of 13, level with 9
- CFree plan and trialAbove 3 of 13, level with 9
- BFeaturesAbove 5 of 13, level with 7
- CEase of useAbove 0 of 13, level with 13
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep CallRail, or make your own?
Keep it
To replace CallRail you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
It costs $600 a year.
What you could make
- Forms and reports: an app builder makes these well.
What you could not
- Phone numbers that change for each visitor so every call is traced to its source.
- Speech turned into text you can trust.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Google Ads, Google Analytics 4 and Meta Ads Manager among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. CallRail’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is CallRail?
CallRail is call tracking and attribution software. It gives each ad, page or campaign its own tracking number, records and transcribes the calls, and reports which source drove each call, text or form fill. It is sold to local businesses and in-house marketers, and agencies use it for clients too.
CallRail is a paid product with a free trial, starting at $50 per month for 5 numbers and 250 minutes, billed yearly. See every plan
Good for
- Local service businesses that get most leads by phone
- Marketers proving which campaigns and keywords make the phone ring
- Agencies that report call leads to clients
Worth knowing
- Every plan covers 5 local numbers and 250 minutes; extra local numbers are $3 each, minutes 6¢, toll-free numbers $5, toll-free minutes 8¢ and texts 3¢.
- Prices shown by default are for yearly billing, with the 12-month base fee due up front and usage billed monthly; monthly-billed rates are not displayed.
- Available in the US, Canada, the UK and Australia only.
- API access is free up to 1,500 calls a month, then $80 or $200 a month by usage tier.
Key features
- Call and text tracking
- Dynamic tracking numbers show which ad, keyword, page or campaign led to each call or text, with recording and call routing.
- Form tracking
- The Complete plans attribute form submissions to their source alongside calls, and include a custom form builder.
- Conversation Intelligence
- Calls are transcribed; the Lead Conversion plans add AI call summaries, sentiment, keyword spotting and automatic conversion tagging.
- Ad and analytics integrations
- Connects with Google Ads, Microsoft Ads, Meta Ads Manager and Google Analytics 4, plus CRMs such as HubSpot and Salesforce and field-service tools like ServiceTitan.
- Voice Assist
- An AI voice assistant answers missed calls around the clock and qualifies leads. It is an add-on from $95 a month.
- Mobile apps
- iPhone, iPad and Android apps for calling and texting leads from a tracking number, tagging and valuing leads, and checking a metrics dashboard.
CallRail pricing
- Starts at
- $50 per month for 5 numbers and 250 minutes, billed yearly
- Free plan
- None
- Free trial
- 14-day free trial, no credit card required; texting turns on after the trial
| Plan | Price | What you get |
|---|---|---|
| Lead Tracking | $50per month for 5 numbers and 250 minutes, billed yearly | Call and text tracking with attribution, recording, routing, transcription and automation rules; 25 texts a month. Usage past the limits is extra. |
| Lead Tracking Complete | $95per month for 5 numbers and 250 minutes, billed yearly | Adds form tracking and attribution, a form builder, 1,000 form submissions a month and multi-touch cost-per-lead reports. |
| Lead Conversion | $150per month for 5 numbers and 250 minutes, billed yearly | Lead Tracking plus Premium Conversation Intelligence: call summaries, sentiment, keyword analysis, auto-tagging and 10,000 analysis minutes. |
| Lead Conversion Complete | $195per month for 5 numbers and 250 minutes, billed yearly | Call, text and form tracking together with Premium Conversation Intelligence and coaching tools. |
Read from callrail.com on Oct 18, 2026. Prices change, so confirm with CallRail before you buy.
Ways to pay less
- Annual discountSave up to 10% with a yearly plan
CallRail's pricing page says yearly billing saves up to 10% against paying month to month; the base fee for 12 months is paid up front.
Stated on callrail.com
Works with
- Google Ads
- Google Analytics 4
- Meta Ads Manager
- Microsoft Ads
- HubSpot
- Salesforce
- ServiceTitan
- Zapier
CallRail alternatives
- CallRail vs CTM
From $65/mo
- CallRail vs WhatConverts
Free trial · from $30/mo
- CallRail vs Nimbata
Free plan · from $35/mo
- CallRail vs Ruler Analytics
From $360/mo
Common questions
Is CallRail free?
No, CallRail is a paid product, but you can try it first. 14-day free trial, no credit card required; texting turns on after the trial.
How much does CallRail cost?
CallRail lists 4 plans. Lead Tracking: $50 per month for 5 numbers and 250 minutes, billed yearly. Lead Tracking Complete: $95 per month for 5 numbers and 250 minutes, billed yearly. Lead Conversion: $150 per month for 5 numbers and 250 minutes, billed yearly. Lead Conversion Complete: $195 per month for 5 numbers and 250 minutes, billed yearly. Prices were read from callrail.com on Oct 18, 2026.
What platforms does CallRail work on?
CallRail is available on Web, iOS and Android.
Does CallRail offer any discounts?
CallRail publicly lists the following: Save up to 10% with a yearly plan.
Does CallRail have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. CallRail is listed for Web, iOS and Android.
Does CallRail have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. CallRail is listed for Web, iOS and Android.
Is CallRail open source?
CallRail is not described as open source on its own site, as read on Oct 18, 2026.
Does CallRail have an API?
Yes. CallRail offers a public API, according to its own site.
What does CallRail integrate with?
CallRail's listing names Google Ads, Google Analytics 4, Meta Ads Manager, Microsoft Ads, HubSpot, Salesforce, ServiceTitan and Zapier. A listing names up to eight integrations, so it may connect to more.
Who makes CallRail?
CallRail is made by CallRail, Inc.
What are the alternatives to CallRail?
The closest alternatives to CallRail in our directory are CTM, WhatConverts, Nimbata and Ruler Analytics. Each one has a side-by-side comparison with CallRail.
How does CallRail compare with other marketing reporting and call tracking tools?
CallRail's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5. It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
Is CallRail good value for money?
ToolGPA grades CallRail C for value for money. Its paid plans start at $50 a month, against a middle price of $63.50 for the category: 5 of the 13 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of CallRail?
To replace CallRail you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one. It costs $600 a year. What you could not make: Phone numbers that change for each visitor so every call is traced to its source. Speech turned into text you can trust. A real app for iOS and Android. Something home-made would be a web page. It plugs into other products, Google Ads, Google Analytics 4 and Meta Ads Manager among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.