Supermetrics review (2026): is it worth $44 a month, billed yearly?
Marketing data connectors for sheets, BI tools and AI chats
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Supermetrics report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for ad data in Sheets, Looker Studio and AI chats
Supermetrics pulls data from ad, analytics and social platforms to Sheets, Looker Studio, Excel, Power BI or AI chats. Starter is $44 a month yearly for 2 data sources. Extras, warehouses and the API push it up fast.
Who Supermetrics is for
- Fits if you report from Google Sheets or Looker Studio
- Works for small teams with a handful of ad platforms
Who Supermetrics is not for
- Tight if you have many sources: Starter allows 2 and Growth 7
- Watch out: extra sources, users, destinations and accounts are paid extras
- Skip it if you want warehouse, API or transformations, which are Enterprise by quote
- Not for you if you want a free plan, since only the per-source trial is free
Why Supermetrics gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$44 a month billed yearly ($59 monthly) for 2 sources, in a category where the middle is $65. Growth is $177.
- CFree plan and trialA 14-day trial per data source with no card, and no free plan.
- CFeaturesMany connectors and choice of destinations. Warehouses, transformations, storage and API are Enterprise features sold by quote.
- CEase of useNo store rating on record. You connect each source and build queries.
- BPlatforms and integrationsWeb only, with Sheets, Excel, Looker Studio, Power BI, Claude, ChatGPT and Copilot.
What these grades rest on. Graded from this listing, whose facts were read from Supermetrics's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/supermetrics#review"><img src="https://toolgpa.com/badge/supermetrics.svg" alt="Supermetrics: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Supermetrics stands among marketing reporting and call tracking tools
Supermetrics's GPA of 2.2 is higher than 17 of the 40 other marketing reporting and call tracking tools we grade, and level with 9.
It stands best on platforms and integrations (B, above 4 of 40) and worst on features (C, above 0).
Its paid plans start at $44 a month, against a middle price of $63.50 for the category: 12 of the 31 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Supermetrics’s own letter is outlined.
- CValue for moneyAbove 8 of 40, level with 26
- CFree plan and trialAbove 17 of 40, level with 21
- CFeaturesAbove 0 of 40, level with 27
- CEase of useAbove 0 of 40, level with 40
- BPlatforms and integrationsAbove 4 of 40, level with 36
Price against what you get
Each dot is one of 32 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Supermetrics, or make your own?
Keep it
The plain part of Supermetrics you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It costs $528 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Sheets, Looker Studio and Microsoft Excel among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Supermetrics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Supermetrics?
Supermetrics pulls data from advertising, analytics and social platforms and sends it to a destination of your choice, such as Google Sheets, Looker Studio, Excel, Power BI, a data warehouse or an AI chat like Claude or ChatGPT. Plans are sized by data sources, connected accounts, users and destinations.
Worth knowing
- Prices follow the plan's limits; Starter allows 2 data sources and Growth 7, and extra sources, users, destinations and accounts are paid extras.
- API access, data transformations, Supermetrics Storage and warehouse destinations are Enterprise features sold through a quote.
- The pricing page lists no free plan, only a 14-day trial that is started per data source.
Key features
- Connectors to marketing sources
- Pulls data from ad platforms, analytics and social accounts; the plan sets how many data sources and accounts per source you can connect.
- Choice of destinations
- Sends data to Google Sheets, Excel, Looker Studio, Power BI, or Claude, ChatGPT and Copilot. Starter and Growth include one core destination.
- Data warehouse transfers
- Enterprise plans can send data to warehouses such as BigQuery and Snowflake, and include Supermetrics Storage and data transformations.
- AI chats and Studio
- Marketing data can be queried from AI chats, and the Studio dashboard builder uses AI credits (1,000 a month on Starter, 4,000 on Growth).
- API access
- Enterprise adds access to the Supermetrics data API and platform API for custom applications and for managing keys, teams and transfers.
Supermetrics pricing
As of Nov 12, 2026, Supermetrics is a paid product with a free trial, starting at $44 per month, billed yearly ($59 billed monthly).
- Starts at
- $44 per month, billed yearly ($59 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial per data source, no credit card needed
| Plan | Price | What you get |
|---|---|---|
| Starter | $44per month, billed yearly ($59 billed monthly) | 1 user, 2 data sources, 2 accounts per source, 1 core destination and 1,000 AI credits. Yearly billing is shown as 25% off. |
| Growth | $177per month, billed yearly ($222 billed monthly) | 2 users, 7 data sources, 7 accounts per source, 1 core destination and 4,000 AI credits. Yearly billing is shown as 20% off. |
| Enterprise | Custom | Custom limits, warehouse destinations such as Snowflake and BigQuery, data and platform API access, transformations and SAML single sign-on. |
Read from supermetrics.com on Nov 12, 2026. Prices change, so confirm with Supermetrics before you buy.
Ways to pay less
- Annual discountYearly billing saves up to 25%
Starter shows a 25% saving and Growth 20% when billed yearly: $44 against $59 a month, and $177 against $222 a month.
Stated on supermetrics.com
Works with
Supermetrics alternatives
- Supermetrics vs Funnel
Free trial · from $300/mo
- Supermetrics vs Windsor.ai
Free plan · from $19/mo
- Supermetrics vs Improvado
From $100/mo
- Supermetrics vs Adverity
Free plan · from $15,417/mo
- Supermetrics vs Porter Metrics
Free plan · from $12.50/mo
Common questions
Does Supermetrics have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Supermetrics is listed for Web.
Does Supermetrics have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Supermetrics is listed for Web.
Is Supermetrics open source?
Supermetrics is not described as open source on its own site, as read on Nov 12, 2026.
Does Supermetrics have an API?
Yes. Supermetrics offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.