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Alternatives · Marketing Reports

Supermetrics alternatives

As of Nov 13, 2026, the highest-graded Supermetrics alternative is Windsor.ai (2.4 GPA). It's also the best free one.

Supermetrics compared with 8 alternatives: Funnel, Windsor.ai, Improvado, Adverity, Porter Metrics and 3 more.

Supermetrics is a paid product with a free trial, starting at $44 per month, billed yearly ($59 billed monthly). 4 of the 8 alternatives are free or have a free plan. 3 more offer a free trial.

Listings checked up to Nov 13, 2026 · Where the facts come from

Black Friday: is there a Supermetrics sale?

At a glance

ToolPriceFree planRuns on
SupermetricsThis toolFree trial · from $44/moTrial onlyWeb
FunnelFree trial · from $300/moTrial onlyWeb
Windsor.aiFree plan · from $19/moYesWeb
ImprovadoFrom $100/moNoWeb
AdverityFree plan · from $15,417/moYesWeb
Porter MetricsFree plan · from $12.50/moYesWeb
CatchrFree trial · from $24/moTrial onlyWeb
DataslayerFree plan · from $35/moYesWeb
Two Minute ReportsFree trial · from $81/moTrial onlyWeb

Price against what you get

Supermetrics starts at $44 a month and scores 2.3 out of 4 on features, ease of use and platforms. None of the 8 alternatives on this chart both scores higher and starts lower.

Funnel, Improvado and Two Minute Reports score higher without starting lower. Windsor.ai, Porter Metrics, Catchr and Dataslayer start lower without scoring higher.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$2$5$10$20$50$100$200$500$1k$2k$5k$10k$20kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessSupermetricsFunnelWindsor.aiImprovadoAdverityPorter Metrics

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of marketing reporting and call tracking tools, and the best at every price

How each one differs from Supermetrics

  1. Funnel

    Marketing data hub that feeds dashboards, warehouses and AI

    • Funnel starts at $300 per month, billed annually.

    Suits: Marketing and data teams centralizing many ad and analytics sources

    Funnel vs SupermetricsFunnel pricing and details

  2. Windsor.ai

    Marketing data connectors for BI tools, sheets and AI

    • Windsor.ai starts at $19 per month, billed annually ($23 billed monthly).
    • Windsor.ai has a free plan, which Supermetrics lacks.

    Suits: Small teams that need a low-priced connector to Looker Studio

    Windsor.ai vs SupermetricsWindsor.ai pricing and details

  3. Improvado

    Marketing data platform with an AI layer and governance

    • Improvado starts at $100 per month for MCP Only; $20,000 per year and up for Starter.

    Suits: Mid-size and large marketing teams with many sources

    Improvado vs SupermetricsImprovado pricing and details

  4. Adverity

    Marketing data integration and governance for brands and agencies

    • Adverity starts at $15,417 per month, Adverity Atlas Standard, annual plan.
    • Adverity has a free plan, which Supermetrics lacks.
    • Adverity also covers workflow automation.

    Suits: Enterprises and agencies with many marketing sources

    Adverity vs SupermetricsAdverity pricing and details

  5. Porter Metrics

    Marketing data connectors priced per connected account

    • Porter Metrics starts at $12.50 per account / month, billed annually ($15 billed monthly).
    • Porter Metrics has a free plan, which Supermetrics lacks.

    Suits: Small agencies and freelancers with a few client accounts

    Porter Metrics vs SupermetricsPorter Metrics pricing and details

  6. Catchr

    Marketing data connectors for dashboards, sheets and AI tools

    • Catchr starts at $24 per month, billed monthly.
    • Catchr also covers spreadsheets.
    • Catchr does not cover dashboards, which Supermetrics does.

    Suits: Freelancers and small agencies reporting in Looker Studio or Sheets

    Catchr vs SupermetricsCatchr pricing and details

  7. Dataslayer

    Sends marketing data to Sheets, BI tools and AI assistants

    • Dataslayer starts at $35 per month, billed annually ($39 billed monthly).
    • Dataslayer has a free plan, which Supermetrics lacks.
    • Dataslayer also covers spreadsheets.

    Suits: Agencies and PPC teams that report from Google Sheets or Looker Studio

    Dataslayer vs SupermetricsDataslayer pricing and details

  8. Two Minute Reports

    Client reporting from ad and analytics data, priced by accounts

    • Two Minute Reports starts at $81 per month for 3 accounts, billed annually ($97 billed monthly).
    • Two Minute Reports also covers spreadsheets.

    Suits: Marketing agencies reporting for many clients

    Two Minute Reports vs SupermetricsTwo Minute Reports pricing and details

Limits worth knowing in Supermetrics

  • Prices follow the plan's limits; Starter allows 2 data sources and Growth 7, and extra sources, users, destinations and accounts are paid extras.
  • API access, data transformations, Supermetrics Storage and warehouse destinations are Enterprise features sold through a quote.
  • The pricing page lists no free plan, only a 14-day trial that is started per data source.
Supermetrics pricing and details

Common questions

What are the alternatives to Supermetrics?

The alternatives to Supermetrics in this directory are Funnel, Windsor.ai, Improvado, Adverity, Porter Metrics, Catchr, Dataslayer and Two Minute Reports. Each one has a side-by-side comparison with Supermetrics.

Is there a free alternative to Supermetrics?

Yes. Windsor.ai, Adverity, Porter Metrics and Dataslayer have a free plan alongside paid ones.

When were these prices checked?

Each listing shows its own date. On this page they run from Nov 12, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.