Dataslayer vs Supermetrics (2026): which should you pick?

Pick Dataslayer if

• Fits if you report from Google Sheets or Looker Studio
• Works for small teams that want to try a connector tool free first

Look elsewhere if

• Tight if you stay free: 1 connector, 1 account and a single manual refresh a day
• Watch out: each paid plan includes one destination, and more are bought separately
• Skip it if you need blending or the MCP on Starter, as both need Advanced at $115
• Watch out: enterprise destinations cap rows at 5,000 a month on Starter
• Pricey if you need hourly refresh, which starts on Advanced

Pick Supermetrics if

• Fits if you report from Google Sheets or Looker Studio
• Works for small teams with a handful of ad platforms

Look elsewhere if

• Tight if you have many sources: Starter allows 2 and Growth 7
• Watch out: extra sources, users, destinations and accounts are paid extras
• Skip it if you want warehouse, API or transformations, which are Enterprise by quote
• Not for you if you want a free plan, since only the per-source trial is free

Dataslayer

• The Free plan is limited to 1 connector, 1 user and a manual daily refresh.
• Each paid plan includes one destination; extra destinations are bought separately, with a 10% bundle discount for 2 and 15% for 3 or more.
• Row limits apply only to enterprise destinations (warehouses and the API Query Manager): 5,000 a month on Starter, 100,000 on Advanced and 2 million on Pro.
• Data blending, AI Insights and the MCP connection need Advanced or higher; Starter has none of them.

Supermetrics

• Prices follow the plan's limits; Starter allows 2 data sources and Growth 7, and extra sources, users, destinations and accounts are paid extras.
• API access, data transformations, Supermetrics Storage and warehouse destinations are Enterprise features sold through a quote.
• The pricing page lists no free plan, only a 14-day trial that is started per data source.

Dataslayer

Connectors

The pricing page lists connectors for Google Ads, Google Analytics 4, Facebook Ads, LinkedIn Ads, TikTok Ads, Amazon Ads, Shopify, HubSpot, Klaviyo and Search Console, among others.

Destinations

Data can be sent to Google Sheets, Excel, Looker Studio and Power BI, or to BigQuery, Snowflake, Redshift, S3, Azure SQL, Google Cloud Storage and an API Query Manager.

Scheduled refresh

Starter refreshes daily, Advanced and Pro hourly, and Pro and Business also allow custom hours.

Data blending

Advanced and higher plans can combine data from several sources into one dataset.

AI access

Advanced and higher plans include an MCP connection, a custom GPT and AI alerts, with a message limit per day on the lower tiers.

Supermetrics import

All paid plans list a way to import existing queries from Supermetrics.

Supermetrics

Connectors to marketing sources

Pulls data from ad platforms, analytics and social accounts; the plan sets how many data sources and accounts per source you can connect.

Choice of destinations

Sends data to Google Sheets, Excel, Looker Studio, Power BI, or Claude, ChatGPT and Copilot. Starter and Growth include one core destination.

Data warehouse transfers

Enterprise plans can send data to warehouses such as BigQuery and Snowflake, and include Supermetrics Storage and data transformations.

AI chats and Studio

Marketing data can be queried from AI chats, and the Studio dashboard builder uses AI credits (1,000 a month on Starter, 4,000 on Growth).

API access

Enterprise adds access to the Supermetrics data API and platform API for custom applications and for managing keys, teams and transfers.

Dataslayer

• Free$0

  1 connector, 1 user, 1 account and a manual daily refresh, to one core destination (Google Sheets, Excel, Looker Studio or Power BI).

• Starter$35

  per month, billed annually ($39 billed monthly), with 1 destination

  3 connectors, 1 user, 3 accounts per connector, daily refresh and 5,000 monthly rows in enterprise destinations.

• Advanced$115

  per month, billed annually ($139 billed monthly), with 1 destination

  7 connectors, 10 users, 50 accounts per connector, hourly refresh, 100,000 monthly enterprise rows, data blending and AI Insights.

• Pro$345

  per month, billed annually ($419 billed monthly), with 1 destination

  10 connectors, unlimited users, 100 accounts per connector, hourly or custom refresh, 2 million monthly enterprise rows and a dedicated account manager.

• BusinessCustom

  Custom connectors, users, accounts and destinations, with dedicated onboarding. Sold through a quote.

Supermetrics

• Starter$44

  per month, billed yearly ($59 billed monthly)

  1 user, 2 data sources, 2 accounts per source, 1 core destination and 1,000 AI credits. Yearly billing is shown as 25% off.

• Growth$177

  per month, billed yearly ($222 billed monthly)

  2 users, 7 data sources, 7 accounts per source, 1 core destination and 4,000 AI credits. Yearly billing is shown as 20% off.

• EnterpriseCustom

  Custom limits, warehouse destinations such as Snowflake and BigQuery, data and platform API access, transformations and SAML single sign-on.

Dataslayer

• Annual discount

  About 20% off with annual billing

  The vendor says annual billing costs about 20% less than monthly, and that destination bundles stack with it.

• Other savings

  Bundle discount on destinations

  Buying 2 destinations together takes 10% off and 3 or more takes 15% off, on top of the annual saving.

Supermetrics

• Annual discount

  Yearly billing saves up to 25%

  Starter shows a 25% saving and Growth 20% when billed yearly: $44 against $59 a month, and $177 against $222 a month.