Porter Metrics review (2026): is the free plan enough?
Marketing data connectors priced per connected account
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Porter Metrics report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for a free start on ad reports in Looker Studio
Porter Metrics sends data from ad, analytics, store and social accounts to Looker Studio, Sheets, Power BI and AI chats. There's a free plan after a 14-day trial, and paid is $12.50 per connected account a month. The free plan keeps 30 days of history and adds a Porter badge on AI dashboards.
Who Porter Metrics is for
- Fits if you manage a few client accounts and report in Looker Studio or Sheets
- Works for anyone who wants to try a connector tool without paying
Who Porter Metrics is not for
- Tight if you stay free: 30 days of history and a Porter badge on AI dashboards
- Pricey if you add accounts, since cost rises with each one
- Watch out: annual billing is paid upfront, with refunds within 14 days
- Watch out: Automation credits reset each cycle, don't roll over and need an MCP client
Why Porter Metrics gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$12.50 per account a month on annual billing, stepping to $2 each at 200 accounts. Five accounts is about $55, near this category's middle of $65.
- BFree plan and trialA free plan with unlimited accounts, 30 days of history and the MCP, after a 14-day trial with no card.
- CFeatures30+ sources, blending, custom fields, an MCP. The free plan keeps only 30 days of history, and Automation credits don't roll over.
- CEase of useNo store rating on record. You connect each account and build the report.
- BPlatforms and integrationsWeb only, with Looker Studio, Sheets, Power BI, Claude and ChatGPT.
What these grades rest on. Graded from this listing, whose facts were read from Porter Metrics's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Porter Metrics? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/porter-metrics#review"><img src="https://toolgpa.com/badge/porter-metrics.svg" alt="Porter Metrics: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Porter Metrics stands among marketing reporting and call tracking tools
Porter Metrics's GPA of 2.4 is higher than 27 of the 40 other marketing reporting and call tracking tools we grade, and level with 11.
It stands best on free plan and trial (B, above 39 of 40) and worst on features (C, above 0).
Its paid plans start at $12.50 a month, against a middle price of $63.50 for the category: 2 of the 31 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Porter Metrics’s own letter is outlined.
- CValue for moneyAbove 8 of 40, level with 26
- BFree plan and trialAbove 39 of 40
- CFeaturesAbove 0 of 40, level with 27
- CEase of useAbove 0 of 40, level with 40
- BPlatforms and integrationsAbove 4 of 40, level with 36
Price against what you get
Each dot is one of 32 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Porter Metrics, or make your own?
Keep it
The plain part of Porter Metrics you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.4 is higher than 27 of the 40 other marketing reporting and call tracking tools we grade. It costs $150 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Looker Studio, Google Sheets and Power BI among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Porter Metrics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Porter Metrics?
Porter Metrics connects ad, analytics, store and social accounts to Looker Studio, Google Sheets, Power BI and AI chats such as Claude and ChatGPT. Reporting is billed per connected data source account, with a separate credit-based Automation product for running tasks in ad and social platforms.
Worth knowing
- Reporting cost rises with the number of connected accounts; monthly rates step down with volume, from $15 for 1 account to $2 each at 200 or more.
- The free plan keeps only 30 days of history and shows a Porter badge on AI-generated dashboards.
- Annual billing is paid upfront and the page says refunds are available within 14 days of purchase.
- Automation credits reset each cycle, do not roll over and need an MCP client such as Claude or ChatGPT.
Key features
- 30+ data sources
- Connects ad accounts, GA4 properties, stores and social profiles; the pricing page counts each of these as one billed account.
- Looker Studio, Sheets and Power BI
- Connected accounts feed unlimited reports and dashboards in Looker Studio, Google Sheets, Power BI and other destinations at no added cost.
- AI chat with your data
- The MCP is included on every plan, including the free one, so data can be queried from Claude, ChatGPT and other MCP clients.
- Data blending and custom fields
- Reports can combine sources and define custom fields; the vendor also offers a BigQuery setup as a managed service.
- Automation credits
- A separate product runs ad, SEO and social tasks from an AI tool, billed in credits (1 credit is one completed task).
Porter Metrics pricing
As of Nov 12, 2026, Porter Metrics has a free plan, and paid plans start at $12.50 per account / month, billed annually ($15 billed monthly).
- Starts at
- $12.50 per account / month, billed annually ($15 billed monthly)
- Free plan
- Free forever after a 14-day trial: unlimited accounts, up to 30 days of history, 15 days for AI chats.
- Free trial
- 14-day full-access trial, no card required
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Reporting with unlimited connected accounts, 30-day history and 15 days for AI chats; Automation gives 100 credits a month. |
| Reporting | $12.50per account / month, billed annually ($15 billed monthly) | Billed per connected account with volume discounts; unlimited users, reports and history, and the MCP for Claude and ChatGPT. |
Read from portermetrics.com on Nov 12, 2026. Prices change, so confirm with Porter Metrics before you buy.
Ways to pay less
- Annual discountTwo months free on annual billing
The pricing FAQ says annual billing takes 16.6% off, the equivalent of two months free, paid upfront for the year.
Stated on portermetrics.com
Works with
Porter Metrics alternatives
- Porter Metrics vs Supermetrics
Free trial · from $44/mo
- Porter Metrics vs Windsor.ai
Free plan · from $19/mo
- Porter Metrics vs Dataslayer
Free plan · from $35/mo
- Porter Metrics vs Catchr
Free trial · from $24/mo
- Porter Metrics vs Two Minute Reports
Free trial · from $81/mo
Common questions
Does Porter Metrics have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Porter Metrics is listed for Web.
Does Porter Metrics have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Porter Metrics is listed for Web.
Is Porter Metrics open source?
Porter Metrics is not described as open source on its own site, as read on Nov 12, 2026.
Does Porter Metrics have an API?
Yes. Porter Metrics offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.