Porter Metrics vs Two Minute Reports (2026): which should you pick?
As of Nov 12, 2026, Porter Metrics and Two Minute Reports share a 2.4 GPA, and only Porter Metrics has a free plan.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Porter Metrics grades higher on the free plan. Two Minute Reports grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Porter Metrics
Marketing data connectors priced per connected account
Two Minute Reports
Client reporting from ad and analytics data, priced by accounts
Which one is for you
Pick Porter Metrics if
- Fits if you manage a few client accounts and report in Looker Studio or Sheets
- Works for anyone who wants to try a connector tool without paying
Look elsewhere if
- Tight if you stay free: 30 days of history and a Porter badge on AI dashboards
- Pricey if you add accounts, since cost rises with each one
- Watch out: annual billing is paid upfront, with refunds within 14 days
- Watch out: Automation credits reset each cycle, don't roll over and need an MCP client
Pick Two Minute Reports if
- Fits if you run a small agency and want unlimited seats on one price
- Works for marketers who want ad numbers in Sheets or an AI assistant
Look elsewhere if
- Skip it if you only need one or two accounts, because the first step is already 3 accounts at $81
- Pricey if you grow: 30 accounts is $248 and 100 is $498 a month on yearly billing
- Not for you if you want a free plan, as there is only the 14-day trial
- Watch out: pages list only 3, 30 and 100 account steps, and over 100 accounts per connector means a custom Enterprise quote
How we grade them
| 2.4GPAPorter MetricsFair | 2.4GPATwo Minute ReportsFair | |
|---|---|---|
| Value for money | C$12.50 per account a month on annual billing, stepping to $2 each at 200 accounts. Five accounts is about $55, near this category's middle of $65. | C$81 a month on yearly billing for 3 accounts, $248 for 30 and $498 for 100. The category's middle is $65, so a small agency pays a little more, though seats are unlimited. |
| Free plan and trial | BA free plan with unlimited accounts, 30 days of history and the MCP, after a 14-day trial with no card. | CA 14-day trial with no credit card, then you pay. There is no free plan. |
| Features | C30+ sources, blending, custom fields, an MCP. The free plan keeps only 30 days of history, and Automation credits don't roll over. | B35+ connectors, branded dashboards, AI-written monthly reports, budget pacing and four destinations, with API and MCP access on every plan. The listing shows no gap in the reporting job. |
| Ease of use | CNo store rating on record. You connect each account and build the report. | CNo store rating on record. You connect each client's accounts and set up dashboards and report schedules before it pays off. |
| Platforms and integrations | BWeb only, with Looker Studio, Sheets, Power BI, Claude and ChatGPT. | BWeb only, with Google Sheets, Google Data Studio and AI tools such as Claude and ChatGPT as destinations, and an API on every plan. No desktop or phone app. |
| Best for | a free start on ad reports in Looker Studio | ad reports priced by accounts, not seats |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Porter Metrics and Two Minute Reports. How we grade
Price against what you get
Porter Metrics starts at $12.50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Two Minute Reports starts at $81 a month and scores 2.7.
Two Minute Reports scores higher, and starts $68.50 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, none scores higher than Porter Metrics for less, and 1 scores higher than Two Minute Reports for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Two Minute Reports also covers spreadsheets.
At a glance
| Porter Metrics | Two Minute Reports | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $12.50 per account / month, billed annually ($15 billed monthly) | $81 per month for 3 accounts, billed annually ($97 billed monthly) |
| Free plan | Free forever after a 14-day trial: unlimited accounts, up to 30 days of history, 15 days for AI chats. | None |
| Free trial | 14-day full-access trial, no card required | 14-day free trial, no credit card required |
| Web | ||
| Made by | Porter Metrics | Two Minute Reports |
| Price read from | portermetrics.com | twominutereports.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Porter Metrics
- Reporting cost rises with the number of connected accounts; monthly rates step down with volume, from $15 for 1 account to $2 each at 200 or more.
- The free plan keeps only 30 days of history and shows a Porter badge on AI-generated dashboards.
- Annual billing is paid upfront and the page says refunds are available within 14 days of purchase.
- Automation credits reset each cycle, do not roll over and need an MCP client such as Claude or ChatGPT.
Two Minute Reports
- Price depends only on accounts per connector (3, 30 or 100 are the steps shown); the page does not list prices between them.
- A seat is permission to change and run things; members without a seat can only view, and seats can be moved between people.
- Refunds are offered within 30 days of activation, and cancellation is requested through support chat or email.
- There is no free plan, only the 14-day trial.
Key features
Porter Metrics
- 30+ data sources
- Connects ad accounts, GA4 properties, stores and social profiles; the pricing page counts each of these as one billed account.
- Looker Studio, Sheets and Power BI
- Connected accounts feed unlimited reports and dashboards in Looker Studio, Google Sheets, Power BI and other destinations at no added cost.
- AI chat with your data
- The MCP is included on every plan, including the free one, so data can be queried from Claude, ChatGPT and other MCP clients.
- Data blending and custom fields
- Reports can combine sources and define custom fields; the vendor also offers a BigQuery setup as a managed service.
- Automation credits
- A separate product runs ad, SEO and social tasks from an AI tool, billed in credits (1 credit is one completed task).
Two Minute Reports
- Connectors
- The pricing page lists 35+ connectors across ads, SEO, social and e-commerce, including Facebook Ads, Google Ads, Google Analytics 4, Reddit Ads and Amazon Ads.
- AI dashboards and reports
- Branded client dashboards, and monthly reports written by the Dash AI assistant and sent from the customer's Gmail.
- Destinations
- Four are included: its own dashboards, Google Sheets, Google Data Studio and AI tools such as Claude, ChatGPT and Manus.
- Goals and budget pacing
- Tracks client goals and ad budget progress live.
- Scheduling and speed
- Hourly to monthly refresh, with stored data history so reports open quickly.
- API and MCP access
- Data can be used in Claude, ChatGPT and Manus through API and MCP access, included in every plan.
Plans
Porter Metrics
Free$0
Reporting with unlimited connected accounts, 30-day history and 15 days for AI chats; Automation gives 100 credits a month.
Reporting$12.50
per account / month, billed annually ($15 billed monthly)
Billed per connected account with volume discounts; unlimited users, reports and history, and the MCP for Claude and ChatGPT.
Two Minute Reports
All-in, 3 accounts$81
per month for 3 accounts, billed annually ($97 billed monthly)
Every feature, 35+ connectors, 4 destinations and unlimited seats and queries. Price rises with accounts.
All-in, 30 accounts$248
per month for 30 accounts, billed annually ($297 billed monthly)
Same features as the 3-account step, with 30 accounts per connector.
All-in, 100 accounts$498
per month for 100 accounts, billed annually ($597 billed monthly)
Same features, with 100 accounts per connector: 100 Facebook Ads accounts, 100 Google Ads accounts and so on.
EnterpriseCustom
For more than 100 accounts per connector. Adds SSO, audit logs, custom roles, SLAs and HIPAA eligibility.
Ways to pay less
Porter Metrics
- Annual discount
Two months free on annual billing
The pricing FAQ says annual billing takes 16.6% off, the equivalent of two months free, paid upfront for the year.
Two Minute Reports
- Annual discount
2 months free on yearly billing
The pricing FAQ says yearly plans get 2 months free, about 17% off compared with paying monthly.
Common questions
Which is cheaper, Porter Metrics or Two Minute Reports?
As of Nov 12, 2026, Porter Metrics is cheaper to start with: $12.50 a month, against $81 a month for Two Minute Reports. Porter Metrics starts at $12.50 per account / month, billed annually ($15 billed monthly), and Two Minute Reports starts at $81 per month for 3 accounts, billed annually ($97 billed monthly).
Which has a free plan, Porter Metrics or Two Minute Reports?
As of Nov 12, 2026, only Porter Metrics has a free plan. Two Minute Reports does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.