Databox
Reporting dashboards with an AI analyst over 130+ connected sources
Databox report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for dashboards with an AI analyst built in
Databox pulls numbers from 130+ apps, sheets and databases into dashboards and reports, and lets you ask an AI analyst about them. There's a real free plan and a separate Agency plan for client work. The catch is that everything's counted in data sources, and white-labeling is a $200-a-month add-on.
Who Databox is for
- Great if you want marketing, sales and finance numbers on one screen
- Handy when you'd rather ask a question about your numbers than build a chart
- Good for small agencies with four or five clients on the Agency plan
Who Databox is not for
- Pricey if your clients expect reports under your own brand, at $200 a month extra
- Tight if you're on the free plan with more than three accounts to connect
Why Databox gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGraded on a small agency reporting on 5 clients. Agency is $79 a month billed annually for 4 client accounts, and the fifth needs a $20 account pack, so $99 a month. That's the middle of the road for this category, and white-labeling would add $200 more.
- CFree plan and trialA free plan that never runs out: 1 user, 3 data sources, 1 dashboard or report and 50 AI credits a month, with daily syncs. Three GA4 properties use up all three sources, so you'll hit the wall fast. Every paid plan has a 14-day trial too.
- BFeatures130+ integrations, plus sheets, SQL databases and REST APIs on paid plans, dashboards and reports, goals, anomaly alerts, an AI analyst and agency accounts with cross-client reporting. It covers the whole job; what the cheap plans lack is volume, not features.
- CEase of useNo rating on record. You connect each app account as a source and build from ready-made metrics, which is quick enough, but the source caps take some planning.
- BPlatforms and integrationsWeb only, with no desktop or phone app. It connects to GA4, HubSpot, Google Ads, Facebook Ads, Shopify, Salesforce and CallRail among 130+, and paid plans add an API and an MCP server for AI tools.
What these grades rest on. Graded from this listing, whose facts were read from Databox's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/databox#review"><img src="https://toolgpa.com/badge/databox.svg" alt="Databox: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Databox stands among marketing reporting and call tracking tools
Databox's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5.
It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
Its paid plans start at $71 a month, against a middle price of $63.50 for the category: 8 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. Databox’s own letter is outlined.
- CValue for moneyAbove 2 of 13, level with 9
- CFree plan and trialAbove 3 of 13, level with 9
- BFeaturesAbove 5 of 13, level with 7
- CEase of useAbove 0 of 13, level with 13
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Databox, or make your own?
Keep it
The plain part of Databox you could make: reports and goals. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $852 a year.
What you could make
- Reports and goals: an app builder makes these well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Analytics 4, HubSpot and Google Ads among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Databox’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Databox?
Databox is a reporting dashboard and analytics tool that pulls metrics from marketing, sales and finance apps, spreadsheets and databases into shared dashboards, reports and goals. An AI analyst called Genie answers questions about the data. It suits in-house teams, and a separate Agency plan is built for agencies reporting to many clients.
Databox has a free plan. Paid plans start at $71 per month, billed annually ($89 billed monthly). See every plan
Good for
- Small teams that want marketing, sales and finance numbers on one screen
- Agencies sending scheduled reports to a handful of clients
- People who want to ask questions about their metrics in plain language
Worth knowing
- Plans are capped by data sources, and each account or property counts as one: three GA4 properties use three of the Free plan's three sources.
- Agency covers 4 client accounts and 20 sources; each extra pack of 1 account, 5 sources and 50 AI credits costs $20 a month billed annually ($25 monthly).
- White-labeling is a $200-a-month add-on ($250 billed monthly), and 15-minute syncs cost $14 a month per source; standard syncs are hourly or daily.
- The Free plan has no custom data integrations, so spreadsheets, databases and APIs need a paid plan.
Key features
- 130+ integrations and databases
- Pulls data from tools such as GA4, HubSpot, Google Ads and Shopify, and from paid plans also Google Sheets, Excel, SQL databases and most REST APIs.
- Dashboards and reports
- Build dashboards from thousands of ready-made metrics or your own, and share them by link with people who have no login.
- Genie AI analyst
- Ask questions about your numbers in plain language. Each question draws on a monthly pool of AI credits, from 50 on Free to 1,000 on Team Scale.
- Goals and anomaly detection
- Set targets against any metric and get alerts when a number moves outside its usual range.
- Agency account management
- The Agency plan groups each client as an account, with bulk actions, custom templates and reporting across all clients at once.
- MCP server and API
- From the Analyst plan, AI tools can read your Databox metrics through an MCP server, and data can be pushed in through the API.
Databox pricing
- Starts at
- $71 per month, billed annually ($89 billed monthly)
- Free plan
- 1 user, 3 data sources, 1 dashboard or report, 10 custom metrics, 50 AI credits a month and daily data syncs.
- Free trial
- 14-day free trial of any paid plan
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 user, 3 data sources, 1 dashboard or report, 50 AI credits a month and daily syncs. |
| Analyst | $71per month, billed annually ($89 billed monthly) | 1 user, 5 data sources, 150 AI credits, hourly syncs, custom integrations from sheets and databases, API access and the MCP server. |
| Team Core | $199per month for up to 3 users, billed annually ($249 billed monthly) | 10 data sources and 500 AI credits a month, with routines, custom skills, sharing and notifications. |
| Team Scale | $319per month for up to 10 users, billed annually ($399 billed monthly) | Team Core with 30 data sources and 1,000 AI credits a month. |
| Agency | $79per month for up to 4 accounts, billed annually ($99 billed monthly) | For agencies: 4 client accounts, unlimited users, 20 data sources, 300 AI credits and cross-account reporting. Each extra account pack is $20 a month. |
| Custom | Custom | Sold through sales: unlimited users, more sources and credits, and Databox staff setting up the data and AI for you. |
Read from databox.com on Oct 18, 2026. Prices change, so confirm with Databox before you buy.
Ways to pay less
- Annual discount20% off with annual billing
Databox takes 20% off for yearly billing: Analyst is $71 a month billed annually instead of $89, and Team Core $199 instead of $249.
Stated on databox.com
Works with
Databox alternatives
- Databox vs Geckoboard
Free trial · from $79/mo
- Databox vs Klipfolio
Free trial · from $120/mo
- Databox vs AgencyAnalytics
Free trial · from $20/mo
- Databox vs DashThis
Free trial · from $44/mo
- Databox vs Data Studio
Free plan · from $9/mo
Common questions
Is Databox free?
Databox has a free plan. 1 user, 3 data sources, 1 dashboard or report, 10 custom metrics, 50 AI credits a month and daily data syncs. Paid plans start at $71 per month, billed annually ($89 billed monthly).
How much does Databox cost?
Databox lists 6 plans. Free: $0. Analyst: $71 per month, billed annually ($89 billed monthly). Team Core: $199 per month for up to 3 users, billed annually ($249 billed monthly). Team Scale: $319 per month for up to 10 users, billed annually ($399 billed monthly). Agency: $79 per month for up to 4 accounts, billed annually ($99 billed monthly). Custom: custom pricing. Prices were read from databox.com on Oct 18, 2026.
What platforms does Databox work on?
Databox is available on Web.
Does Databox offer any discounts?
Databox publicly lists the following: 20% off with annual billing.
Does Databox have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Databox is listed for Web.
Does Databox have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Databox is listed for Web.
Is Databox open source?
Databox is not described as open source on its own site, as read on Oct 18, 2026.
Does Databox have an API?
Yes. Databox offers a public API, according to its own site.
What does Databox integrate with?
Databox's listing names Google Analytics 4, HubSpot, Google Ads, Facebook Ads, Google Sheets, Shopify, Salesforce and CallRail. A listing names up to eight integrations, so it may connect to more.
Does Databox have a free trial?
Yes. 14-day free trial of any paid plan.
Who makes Databox?
Databox is made by Databox, Inc.
What are the alternatives to Databox?
The closest alternatives to Databox in our directory are Geckoboard, Klipfolio, AgencyAnalytics, DashThis and Data Studio. Each one has a side-by-side comparison with Databox.
How does Databox compare with other marketing reporting and call tracking tools?
Databox's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5. It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
Is Databox good value for money?
ToolGPA grades Databox C for value for money. Its paid plans start at $71 a month, against a middle price of $63.50 for the category: 8 of the 13 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Databox?
The plain part of Databox you could make: reports and goals. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It costs $852 a year. What you could not make: Connections that pull numbers from dozens of other services. It plugs into other products, Google Analytics 4, HubSpot and Google Ads among them, and has an API. AI features, unless you pay a model provider for each request yourself. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.