Databox vs Geckoboard
We give Databox a 2.4 GPA and Geckoboard a 2.2, out of 4.0. Databox grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Databox
Reporting dashboards with an AI analyst over 130+ connected sources
Geckoboard
Live KPI dashboards for TV screens, Slack and shared links
How we grade them
| 2.4GPADataboxFair | 2.2GPAGeckoboardFair | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients. Agency is $79 a month billed annually for 4 client accounts, and the fifth needs a $20 account pack, so $99 a month. That's the middle of the road for this category, and white-labeling would add $200 more. | CGraded on a small agency's 5 dashboards, though it's really built for in-house teams. Essentials is $79 a month billed annually for 2 dashboards and 1 editor, and 3 more dashboards at $24 each make $151. That's in the dear half, and alerts need Performance at $319. |
| Free plan and trial | CA free plan that never runs out: 1 user, 3 data sources, 1 dashboard or report and 50 AI credits a month, with daily syncs. Three GA4 properties use up all three sources, so you'll hit the wall fast. Every paid plan has a 14-day trial too. | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. |
| Features | B130+ integrations, plus sheets, SQL databases and REST APIs on paid plans, dashboards and reports, goals, anomaly alerts, an AI analyst and agency accounts with cross-client reporting. It covers the whole job; what the cheap plans lack is volume, not features. | CLive dashboards from 90+ sources with goals, TV screens, sharing links and scheduled snapshots, plus alerts and drilldown on Performance. It does that well, but there's no white-labeling on any plan, so it isn't built for reporting to clients. |
| Ease of use | CNo rating on record. You connect each app account as a source and build from ready-made metrics, which is quick enough, but the source caps take some planning. | CNo rating on record. Pairing a TV needs no special hardware and apps connect directly, but building the metrics on each dashboard takes some setting up. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to GA4, HubSpot, Google Ads, Facebook Ads, Shopify, Salesforce and CallRail among 130+, and paid plans add an API and an MCP server for AI tools. | BWeb, plus office TVs paired without special hardware. It connects to HubSpot, Salesforce, Zendesk, Aircall, Shopify, Google Analytics, Sheets and SQL databases, posts to Slack and Teams, and has a Datasets API and an MCP server. |
| Best for | dashboards with an AI analyst built in | live team numbers on an office TV |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Databox and Geckoboard. How we grade
Price against what you get
Databox starts at $71 a month and scores 2.7 out of 4 on features, ease of use and platforms. Geckoboard starts at $79 a month and scores 2.3.
Databox scores higher and starts $8 a month lower. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than Databox for less, and 6 score higher than Geckoboard for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Databox starts at $71 per month, billed annually ($89 billed monthly). Geckoboard starts at $79 per month, billed annually.
- Databox has a free plan. Geckoboard does not, though it has a free trial.
At a glance
| Databox | Geckoboard | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $71 per month, billed annually ($89 billed monthly) | $79 per month, billed annually |
| Free plan | 1 user, 3 data sources, 1 dashboard or report, 10 custom metrics, 50 AI credits a month and daily data syncs. | None |
| Free trial | 14-day free trial of any paid plan | 14-day free trial |
| Web | ||
| Made by | Databox, Inc. | Geckoboard |
| Price read from | databox.com | geckoboard.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Databox
- Small teams that want marketing, sales and finance numbers on one screen
- Agencies sending scheduled reports to a handful of clients
- People who want to ask questions about their metrics in plain language
Geckoboard
- Support and sales teams showing live numbers on an office TV
- Teams that want key metrics posted to Slack or Teams on a schedule
- Managers who need one shared view of a few KPIs
Worth knowing
Databox
- Plans are capped by data sources, and each account or property counts as one: three GA4 properties use three of the Free plan's three sources.
- Agency covers 4 client accounts and 20 sources; each extra pack of 1 account, 5 sources and 50 AI credits costs $20 a month billed annually ($25 monthly).
- White-labeling is a $200-a-month add-on ($250 billed monthly), and 15-minute syncs cost $14 a month per source; standard syncs are hourly or daily.
- The Free plan has no custom data integrations, so spreadsheets, databases and APIs need a paid plan.
Geckoboard
- Essentials includes only 2 dashboards and 1 editor; extras cost $24 per dashboard and $20 per editor.
- Custom themes and a custom logo are a $40 add-on on Essentials, and there is no white-labeling on any plan.
- Shopify, Zendesk Support and Aircall have data volume limits on Essentials that rise on Performance.
- The page shows yearly-billed prices; the monthly-billed rates were not displayed. Prices exclude VAT.
Key features
Databox
- 130+ integrations and databases
- Pulls data from tools such as GA4, HubSpot, Google Ads and Shopify, and from paid plans also Google Sheets, Excel, SQL databases and most REST APIs.
- Dashboards and reports
- Build dashboards from thousands of ready-made metrics or your own, and share them by link with people who have no login.
- Genie AI analyst
- Ask questions about your numbers in plain language. Each question draws on a monthly pool of AI credits, from 50 on Free to 1,000 on Team Scale.
- Goals and anomaly detection
- Set targets against any metric and get alerts when a number moves outside its usual range.
- Agency account management
- The Agency plan groups each client as an account, with bulk actions, custom templates and reporting across all clients at once.
- MCP server and API
- From the Analyst plan, AI tools can read your Databox metrics through an MCP server, and data can be pushed in through the API.
Geckoboard
- 90+ data sources
- Direct connections to HubSpot, Salesforce, Zendesk, Aircall, Shopify, Google Analytics, Google Ads and more, plus Google Sheets, Excel and SQL databases.
- TV screens and loops
- Pair office screens without special hardware, manage them remotely and rotate several dashboards on a timer.
- Sharing and snapshots
- Share dashboards by link with unlimited viewers, or schedule snapshots to Slack, Microsoft Teams or email.
- Alerts and drilldown
- Performance adds threshold alerts in Slack or Teams, full-screen celebrations, and drilldown to the tickets, calls or deals behind a number.
- Goals and status indicators
- Set goals and status colors on metrics so a team can see at a glance whether a number is on track.
- Metrics MCP and Datasets API
- Ask about your metrics from Claude or ChatGPT through an MCP server, and push custom data in through the Datasets API.
Plans
Databox
Free$0
1 user, 3 data sources, 1 dashboard or report, 50 AI credits a month and daily syncs.
Analyst$71
per month, billed annually ($89 billed monthly)
1 user, 5 data sources, 150 AI credits, hourly syncs, custom integrations from sheets and databases, API access and the MCP server.
Team Core$199
per month for up to 3 users, billed annually ($249 billed monthly)
10 data sources and 500 AI credits a month, with routines, custom skills, sharing and notifications.
Team Scale$319
per month for up to 10 users, billed annually ($399 billed monthly)
Team Core with 30 data sources and 1,000 AI credits a month.
Agency$79
per month for up to 4 accounts, billed annually ($99 billed monthly)
For agencies: 4 client accounts, unlimited users, 20 data sources, 300 AI credits and cross-account reporting. Each extra account pack is $20 a month.
CustomCustom
Sold through sales: unlimited users, more sources and credits, and Databox staff setting up the data and AI for you.
Geckoboard
Essentials$79
per month for 2 dashboards and 1 editor, billed annually
Unlimited viewers and data sources, sharing links, TV screens and snapshots. Extra dashboards are $24 each and extra editors $20 each.
Performance$319
per month for 20 dashboards and 3 editors, billed annually
5 screens, higher data volumes, Slack and Teams alerts, drilldown to source data, templates, folders and custom themes.
EnterpriseCustom
Sold through sales: custom limits, SSO, audit logs, data import controls, a metric-building service and a dedicated support manager.
Ways to pay less
Databox
- Annual discount
20% off with annual billing
Databox takes 20% off for yearly billing: Analyst is $71 a month billed annually instead of $89, and Team Core $199 instead of $249.
Geckoboard
- Annual discount
Save 20% with annual billing
Geckoboard's pricing page says annual billing saves 20% against paying monthly; Essentials is from $79 a month billed annually.
- Nonprofit
20% off for non-profits
Through its non-profits program, Geckoboard gives a 20% discount on any plan, which it says lasts forever.
