DashThis vs Databox
We give DashThis a 2.2 GPA and Databox a 2.4, out of 4.0. Databox grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DashThis
White-labeled marketing report dashboards priced by dashboard
Databox
Reporting dashboards with an AI analyst over 130+ connected sources
How we grade them
| 2.2GPADashThisFair | 2.4GPADataboxFair | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients. Individual covers only 3 dashboards, so 5 clients need Professional at $139 a month billed yearly ($164 monthly) for 10. That's on the dear side for 5 clients, though white-labeling and unlimited users come with it. | CGraded on a small agency reporting on 5 clients. Agency is $79 a month billed annually for 4 client accounts, and the fifth needs a $20 account pack, so $99 a month. That's the middle of the road for this category, and white-labeling would add $200 more. |
| Free plan and trial | CNo free plan. The 14-day trial gives you 10 dashboards with no credit card. When it ends, your dashboards stay saved but locked until you pay. | CA free plan that never runs out: 1 user, 3 data sources, 1 dashboard or report and 50 AI credits a month, with daily syncs. Three GA4 properties use up all three sources, so you'll hit the wall fast. Every paid plan has a 14-day trial too. |
| Features | CMulti-source dashboards with blended data, templates and cloning, white-label on your own domain, scheduled emails, PDFs and AI insights. The gap is integrations: about 34 native ones, with everything else coming in through Google Sheets or CSV. | B130+ integrations, plus sheets, SQL databases and REST APIs on paid plans, dashboards and reports, goals, anomaly alerts, an AI analyst and agency accounts with cross-client reporting. It covers the whole job; what the cheap plans lack is volume, not features. |
| Ease of use | CNo rating on record. Preset dashboards and cloning make each new client quicker, but you still connect every account and arrange the widgets yourself. | CNo rating on record. You connect each app account as a source and build from ready-made metrics, which is quick enough, but the source caps take some planning. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to GA4, Google Ads, Meta Ads, LinkedIn Ads, Search Console, Semrush, CallRail and Shopify, and Claude or ChatGPT can read dashboards through its MCP connector. | BWeb only, with no desktop or phone app. It connects to GA4, HubSpot, Google Ads, Facebook Ads, Shopify, Salesforce and CallRail among 130+, and paid plans add an API and an MCP server for AI tools. |
| Best for | simple per-client marketing dashboards | dashboards with an AI analyst built in |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DashThis and Databox. How we grade
Price against what you get
DashThis starts at $44 a month and scores 2.3 out of 4 on features, ease of use and platforms. Databox starts at $71 a month and scores 2.7.
Databox scores higher, and starts $27 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 3 score higher than DashThis for less, and 1 scores higher than Databox for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- DashThis starts at $44 per month for 3 dashboards, billed yearly ($54 billed monthly). Databox starts at $71 per month, billed annually ($89 billed monthly).
- Databox has a free plan. DashThis does not, though it has a free trial.
- Databox also covers goals.
At a glance
| DashThis | Databox | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $44 per month for 3 dashboards, billed yearly ($54 billed monthly) | $71 per month, billed annually ($89 billed monthly) |
| Free plan | None | 1 user, 3 data sources, 1 dashboard or report, 10 custom metrics, 50 AI credits a month and daily data syncs. |
| Free trial | 14-day free trial with 10 dashboards, no credit card required | 14-day free trial of any paid plan |
| Web | ||
| Made by | Moment Zero Inc. | Databox, Inc. |
| Price read from | dashthis.com | databox.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
DashThis
- Agencies building one report dashboard per client
- Small teams that want white-label reports without paying per user
- Marketers who mostly report on Google, Meta and LinkedIn ads
Databox
- Small teams that want marketing, sales and finance numbers on one screen
- Agencies sending scheduled reports to a handful of clients
- People who want to ask questions about their metrics in plain language
Worth knowing
DashThis
- Plans cap dashboards and sources; each connected account, such as one GA4 property or ad account, counts as one source.
- Custom questions and client context in AI Insights Pro cost $19 a month, or $15 a month billed yearly.
- There is no free plan; when the trial ends, dashboards stay saved but cannot be opened until you pay.
- Native integrations number about 34; other platforms come in through Google Sheets or CSV files.
Databox
- Plans are capped by data sources, and each account or property counts as one: three GA4 properties use three of the Free plan's three sources.
- Agency covers 4 client accounts and 20 sources; each extra pack of 1 account, 5 sources and 50 AI credits costs $20 a month billed annually ($25 monthly).
- White-labeling is a $200-a-month add-on ($250 billed monthly), and 15-minute syncs cost $14 a month per source; standard syncs are hourly or daily.
- The Free plan has no custom data integrations, so spreadsheets, databases and APIs need a paid plan.
Key features
DashThis
- 34+ native integrations
- Google Analytics 4, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, CallRail, Shopify and more, plus Google Sheets and CSV uploads for anything else.
- Multi-source dashboards
- Put several platforms and accounts in one dashboard and blend data, such as combined ad spend from Facebook Ads and Google Ads.
- Templates and cloning
- Start from preset dashboards and KPI bundles, save your own templates and clone a dashboard for each new client.
- White label and custom domain
- Remove DashThis branding, add your logo and colors, and share dashboards from your own domain and email address on every plan.
- Automated sharing
- Schedule email dispatches of updated dashboards, share live links or export PDFs, with comments and widget notes.
- AI insights and MCP connector
- Free preset AI insights flag wins, issues and opportunities; an MCP connector lets Claude or ChatGPT read your dashboards.
Databox
- 130+ integrations and databases
- Pulls data from tools such as GA4, HubSpot, Google Ads and Shopify, and from paid plans also Google Sheets, Excel, SQL databases and most REST APIs.
- Dashboards and reports
- Build dashboards from thousands of ready-made metrics or your own, and share them by link with people who have no login.
- Genie AI analyst
- Ask questions about your numbers in plain language. Each question draws on a monthly pool of AI credits, from 50 on Free to 1,000 on Team Scale.
- Goals and anomaly detection
- Set targets against any metric and get alerts when a number moves outside its usual range.
- Agency account management
- The Agency plan groups each client as an account, with bulk actions, custom templates and reporting across all clients at once.
- MCP server and API
- From the Analyst plan, AI tools can read your Databox metrics through an MCP server, and data can be pushed in through the API.
Plans
DashThis
Individual$44
per month for 3 dashboards, billed yearly ($54 billed monthly)
3 dashboards and 15 connected sources, with every feature: white-labeling, custom domain, scheduled emails, PDF export and the MCP connector.
Professional$139
per month for 10 dashboards, billed yearly ($164 billed monthly)
10 dashboards and 40 sources, with the same features and unlimited users.
Business$279
per month for 25 dashboards, billed yearly ($324 billed monthly)
25 dashboards and 100 sources. DashThis marks it as its most popular plan.
Standard$429
per month for 50 dashboards, billed yearly ($499 billed monthly)
50 dashboards and 200 sources. The price rises with dashboards: $664 a month billed yearly for 100 dashboards and 400 sources.
CustomCustom
For more than 1,500 dashboards, priced through sales.
Databox
Free$0
1 user, 3 data sources, 1 dashboard or report, 50 AI credits a month and daily syncs.
Analyst$71
per month, billed annually ($89 billed monthly)
1 user, 5 data sources, 150 AI credits, hourly syncs, custom integrations from sheets and databases, API access and the MCP server.
Team Core$199
per month for up to 3 users, billed annually ($249 billed monthly)
10 data sources and 500 AI credits a month, with routines, custom skills, sharing and notifications.
Team Scale$319
per month for up to 10 users, billed annually ($399 billed monthly)
Team Core with 30 data sources and 1,000 AI credits a month.
Agency$79
per month for up to 4 accounts, billed annually ($99 billed monthly)
For agencies: 4 client accounts, unlimited users, 20 data sources, 300 AI credits and cross-account reporting. Each extra account pack is $20 a month.
CustomCustom
Sold through sales: unlimited users, more sources and credits, and Databox staff setting up the data and AI for you.
Ways to pay less
DashThis
- Annual discount
Lower monthly rate with yearly billing
Paid yearly, Individual is $44 a month instead of $54 (saving $120 a year) and Business $279 instead of $324 (saving $540 a year).
Databox
- Annual discount
20% off with annual billing
Databox takes 20% off for yearly billing: Analyst is $71 a month billed annually instead of $89, and Team Core $199 instead of $249.
