DashThis vs Swydo
We give DashThis a 2.2 GPA and Swydo a 2.4, out of 4.0. Swydo grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DashThis
White-labeled marketing report dashboards priced by dashboard
Swydo
Agency client reports and KPI monitoring, priced per data source
How we grade them
| 2.2GPADashThisFair | 2.4GPASwydoFair | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients. Individual covers only 3 dashboards, so 5 clients need Professional at $139 a month billed yearly ($164 monthly) for 10. That's on the dear side for 5 clients, though white-labeling and unlimited users come with it. | BGraded against the agency tools it's listed beside, on 5 clients. $62 a month billed annually covers 10 data sources, so 2 per client, with unlimited clients and users and white-labeling included. That's less than any of them charges for 5 clients. Each source past 10 adds $4.50. |
| Free plan and trial | CNo free plan. The 14-day trial gives you 10 dashboards with no credit card. When it ends, your dashboards stay saved but locked until you pay. | CNo free plan. The 14-day trial has every feature and doesn't need a credit card. |
| Features | CMulti-source dashboards with blended data, templates and cloning, white-label on your own domain, scheduled emails, PDFs and AI insights. The gap is integrations: about 34 native ones, with everything else coming in through Google Sheets or CSV. | CReport templates, scheduling, KPI boards across clients, goals, alerts, combined sources, a client portal and AI summaries. Good breadth, but there are only about 38 native integrations, and anything else has to come in through Google Sheets. |
| Ease of use | CNo rating on record. Preset dashboards and cloning make each new client quicker, but you still connect every account and arrange the widgets yourself. | CNo rating on record. Templates help, but each client's ad and analytics accounts need connecting, and you'll want to keep count of data sources because you pay for each. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to GA4, Google Ads, Meta Ads, LinkedIn Ads, Search Console, Semrush, CallRail and Shopify, and Claude or ChatGPT can read dashboards through its MCP connector. | BWeb only, with no desktop or phone app. It connects to Google Ads, GA4, Facebook Ads, LinkedIn, TikTok, Microsoft Ads, Search Console, CallRail and CTM, and sends alerts by email or Slack. |
| Best for | simple per-client marketing dashboards | agencies with lots of small clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DashThis and Swydo. How we grade
Price against what you get
DashThis starts at $44 a month and scores 2.3 out of 4 on features, ease of use and platforms. Swydo starts at $62 a month and scores 2.3.
They score the same, and DashThis starts $18 a month lower. Of the other marketing reporting and call tracking tools on the chart, 3 score higher than DashThis for less, and 4 score higher than Swydo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- DashThis starts at $44 per month for 3 dashboards, billed yearly ($54 billed monthly). Swydo starts at $62 per month for 10 data sources, billed annually ($69 billed monthly).
- Swydo also covers goals.
At a glance
| DashThis | Swydo | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $44 per month for 3 dashboards, billed yearly ($54 billed monthly) | $62 per month for 10 data sources, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial with 10 dashboards, no credit card required | 14-day free trial of every feature, no credit card needed |
| Web | ||
| Made by | Moment Zero Inc. | Swydo |
| Price read from | dashthis.com | swydo.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
DashThis
- Agencies building one report dashboard per client
- Small teams that want white-label reports without paying per user
- Marketers who mostly report on Google, Meta and LinkedIn ads
Swydo
- PPC and social agencies sending monthly client reports
- Agencies with many small clients, since there is no per-client fee
- Teams that want alerts when a client's KPIs move off target
Worth knowing
DashThis
- Plans cap dashboards and sources; each connected account, such as one GA4 property or ad account, counts as one source.
- Custom questions and client context in AI Insights Pro cost $19 a month, or $15 a month billed yearly.
- There is no free plan; when the trial ends, dashboards stay saved but cannot be opened until you pay.
- Native integrations number about 34; other platforms come in through Google Sheets or CSV files.
Swydo
- Each connected account counts as a data source: 10 clients each on Google Ads and Facebook Ads make 20 sources.
- AI credits reset monthly and do not carry over; heavier use is billed on demand up to a spend limit you set.
- Native integrations number about 38; other platforms come in through Google Sheets.
Key features
DashThis
- 34+ native integrations
- Google Analytics 4, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, CallRail, Shopify and more, plus Google Sheets and CSV uploads for anything else.
- Multi-source dashboards
- Put several platforms and accounts in one dashboard and blend data, such as combined ad spend from Facebook Ads and Google Ads.
- Templates and cloning
- Start from preset dashboards and KPI bundles, save your own templates and clone a dashboard for each new client.
- White label and custom domain
- Remove DashThis branding, add your logo and colors, and share dashboards from your own domain and email address on every plan.
- Automated sharing
- Schedule email dispatches of updated dashboards, share live links or export PDFs, with comments and widget notes.
- AI insights and MCP connector
- Free preset AI insights flag wins, issues and opportunities; an MCP connector lets Claude or ChatGPT read your dashboards.
Swydo
- 38+ integrations
- Google Ads, GA4, Facebook and Instagram Ads, LinkedIn, TikTok, Microsoft Ads, Search Console, Semrush, Klaviyo, CallRail and CTM, plus Google Sheets for anything else.
- Report templates and scheduling
- Build reusable report templates, then schedule PDF reports or share live dashboards with clients and colleagues.
- KPI boards and cross-client overview
- Monitor key numbers for every client on one board, with goal tracking and email or Slack alerts when a metric moves.
- Combined data sources
- Combine ad data sources from several platforms in one view and define your own custom metrics on top of them.
- White label and client portal
- Brand reports with your own look, and give clients a password-protected portal for their reports, boards and goals.
- AI report summaries
- An AI report builder and summaries draw on 4,000 included AI credits a month; a typical report summary uses about 95.
Plans
DashThis
Individual$44
per month for 3 dashboards, billed yearly ($54 billed monthly)
3 dashboards and 15 connected sources, with every feature: white-labeling, custom domain, scheduled emails, PDF export and the MCP connector.
Professional$139
per month for 10 dashboards, billed yearly ($164 billed monthly)
10 dashboards and 40 sources, with the same features and unlimited users.
Business$279
per month for 25 dashboards, billed yearly ($324 billed monthly)
25 dashboards and 100 sources. DashThis marks it as its most popular plan.
Standard$429
per month for 50 dashboards, billed yearly ($499 billed monthly)
50 dashboards and 200 sources. The price rises with dashboards: $664 a month billed yearly for 100 dashboards and 400 sources.
CustomCustom
For more than 1,500 dashboards, priced through sales.
Swydo
Swydo$62
per month for 10 data sources, billed annually ($69 billed monthly)
Every feature, unlimited clients, users, reports and dashboards. The price rises with sources: $4.50 each from 11 to 100, $3 to 500, then $2.
CustomCustom
A custom quote through sales for larger accounts.
Ways to pay less
DashThis
- Annual discount
Lower monthly rate with yearly billing
Paid yearly, Individual is $44 a month instead of $54 (saving $120 a year) and Business $279 instead of $324 (saving $540 a year).
Swydo
- Annual discount
Save 10% with annual billing
The base fee is $62 a month billed annually instead of $69 billed monthly.
