Swydo vs Whatagraph
We give Swydo a 2.4 GPA and Whatagraph a 1.6, out of 4.0. Swydo grades higher on value for money and the free plan. Whatagraph grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Swydo
Agency client reports and KPI monitoring, priced per data source
Whatagraph
Marketing reports and dashboards built by AI agents, for agencies
How we grade them
| 2.4GPASwydoFair | 1.6GPAWhatagraphWeak | |
|---|---|---|
| Value for money | BGraded against the agency tools it's listed beside, on 5 clients. $62 a month billed annually covers 10 data sources, so 2 per client, with unlimited clients and users and white-labeling included. That's less than any of them charges for 5 clients. Each source past 10 adds $4.50. | FGraded on a small agency reporting on 5 clients, which still means Max at $1,118 a month billed annually. That dollar figure came from a rendered page whose plan summary gives the €999 euro list price. It's many times what the other agency tools here charge for 5 clients, for the same kind of job. |
| Free plan and trial | CNo free plan. The 14-day trial has every feature and doesn't need a credit card. | FNothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. |
| Features | CReport templates, scheduling, KPI boards across clients, goals, alerts, combined sources, a client portal and AI summaries. Good breadth, but there are only about 38 native integrations, and anything else has to come in through Google Sheets. | B68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. |
| Ease of use | CNo rating on record. Templates help, but each client's ad and analytics accounts need connecting, and you'll want to keep count of data sources because you pay for each. | CNo rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Ads, GA4, Facebook Ads, LinkedIn, TikTok, Microsoft Ads, Search Console, CallRail and CTM, and sends alerts by email or Slack. | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. |
| Best for | agencies with lots of small clients | big agencies reporting to dozens of clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Swydo and Whatagraph. How we grade
Price against what you get
Swydo starts at $62 a month and scores 2.3 out of 4 on features, ease of use and platforms. Whatagraph starts at $1,118 a month and scores 2.7.
Whatagraph scores higher, and starts $1,056 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 4 score higher than Swydo for less, and 1 scores higher than Whatagraph for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Swydo starts at $62 per month for 10 data sources, billed annually ($69 billed monthly). Whatagraph starts at $1,118 per month, billed annually.
- Swydo also covers goals.
- Whatagraph also covers AI agents.
At a glance
| Swydo | Whatagraph | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $62 per month for 10 data sources, billed annually ($69 billed monthly) | $1,118 per month, billed annually |
| Free plan | None | None |
| Free trial | 14-day free trial of every feature, no credit card needed | None listed |
| Web | ||
| Made by | Swydo | Whatagraph B.V. |
| Price read from | swydo.com | whatagraph.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Swydo
- PPC and social agencies sending monthly client reports
- Agencies with many small clients, since there is no per-client fee
- Teams that want alerts when a client's KPIs move off target
Whatagraph
- Agencies producing monthly reports for dozens of clients
- Marketing teams that want cross-channel data blended in one place
- Teams that want AI agents to draft and update recurring reports
Worth knowing
Swydo
- Each connected account counts as a data source: 10 clients each on Google Ads and Facebook Ads make 20 sources.
- AI credits reset monthly and do not carry over; heavier use is billed on demand up to a spend limit you set.
- Native integrations number about 38; other platforms come in through Google Sheets.
Whatagraph
- Max starts at $1,118 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Key features
Swydo
- 38+ integrations
- Google Ads, GA4, Facebook and Instagram Ads, LinkedIn, TikTok, Microsoft Ads, Search Console, Semrush, Klaviyo, CallRail and CTM, plus Google Sheets for anything else.
- Report templates and scheduling
- Build reusable report templates, then schedule PDF reports or share live dashboards with clients and colleagues.
- KPI boards and cross-client overview
- Monitor key numbers for every client on one board, with goal tracking and email or Slack alerts when a metric moves.
- Combined data sources
- Combine ad data sources from several platforms in one view and define your own custom metrics on top of them.
- White label and client portal
- Brand reports with your own look, and give clients a password-protected portal for their reports, boards and goals.
- AI report summaries
- An AI report builder and summaries draw on 4,000 included AI credits a month; a typical report summary uses about 95.
Whatagraph
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Plans
Swydo
Swydo$62
per month for 10 data sources, billed annually ($69 billed monthly)
Every feature, unlimited clients, users, reports and dashboards. The price rises with sources: $4.50 each from 11 to 100, $3 to 500, then $2.
CustomCustom
A custom quote through sales for larger accounts.
Whatagraph
Max$1,118
per month for 50 source credits, billed annually
Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Euro list price €999. Bought after a demo.
PrimeCustom
Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support.
Ways to pay less
Swydo
- Annual discount
Save 10% with annual billing
The base fee is $62 a month billed annually instead of $69 billed monthly.
Whatagraph
No public discounts listed.
