ReportGarden vs Whatagraph
We give ReportGarden a 2.2 GPA and Whatagraph a 1.6, out of 4.0. ReportGarden grades higher on value for money and the free plan. Whatagraph grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ReportGarden
Automated marketing reports and dashboards for agencies, by client
Whatagraph
Marketing reports and dashboards built by AI agents, for agencies
How we grade them
| 2.2GPAReportGardenFair | 1.6GPAWhatagraphWeak | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: Standard at $75 a month for up to 5 clients, shown as cut from $89. There's no yearly price on the page, so this is the monthly rate. A fair price for 5 clients, but the sixth means Professional at $125. | FGraded on a small agency reporting on 5 clients, which still means Max at $1,118 a month billed annually. That dollar figure came from a rendered page whose plan summary gives the €999 euro list price. It's many times what the other agency tools here charge for 5 clients, for the same kind of job. |
| Free plan and trial | CNo free plan. The 14-day free trial needs no credit card. | FNothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. |
| Features | CScheduled PDF reports, dashboards, data blending, 1,000+ templates and ad preview widgets cover the reporting basics. But fair-use limits apply, and the pricing page doesn't say which plans include the white-labeled portal and custom domain. | B68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. |
| Ease of use | CNo rating on record. Templates make the first report quicker, but every client's ad and analytics accounts still need connecting. | CNo rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Ads, GA4, Facebook, LinkedIn, TikTok, Amazon Ads, Shopify, Klaviyo, HubSpot and Semrush, and to call trackers such as CallRail, CTM and WhatConverts. | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. |
| Best for | small agencies with up to 10 clients | big agencies reporting to dozens of clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ReportGarden and Whatagraph. How we grade
Price against what you get
ReportGarden starts at $75 a month and scores 2.3 out of 4 on features, ease of use and platforms. Whatagraph starts at $1,118 a month and scores 2.7.
Whatagraph scores higher, and starts $1,043 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 6 score higher than ReportGarden for less, and 1 scores higher than Whatagraph for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ReportGarden starts at $75 per month for up to 5 clients. Whatagraph starts at $1,118 per month, billed annually.
- ReportGarden also covers templates.
- Whatagraph also covers AI agents.
At a glance
| ReportGarden | Whatagraph | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $75 per month for up to 5 clients | $1,118 per month, billed annually |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | ReportGarden Inc. | Whatagraph B.V. |
| Price read from | reportgarden.com | whatagraph.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
ReportGarden
- Freelancers and small agencies reporting to a handful of clients
- PPC agencies that want ad previews in client reports
- Agencies reporting on call tracking data next to ad results
Whatagraph
- Agencies producing monthly reports for dozens of clients
- Marketing teams that want cross-channel data blended in one place
- Teams that want AI agents to draft and update recurring reports
Worth knowing
ReportGarden
- Plans cap clients at 5 or 10; more clients need a custom plan through sales.
- Fair usage limits apply to every plan; each ad account, page or property used in a report counts as a data source.
- Annual contracts with a discount are available only by contacting sales; the published prices are monthly.
- The pricing page does not say which plans include the white-labeled portal and custom domain.
Whatagraph
- Max starts at $1,118 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Key features
ReportGarden
- Wide range of integrations
- Google Ads, GA4, Facebook, LinkedIn, TikTok, Amazon Ads, Shopify, Klaviyo, HubSpot, and call trackers such as CallRail, CTM and WhatConverts.
- Automated, scheduled reports
- Schedule PDF reports to arrive in clients' inboxes from your own white-labeled domain.
- Data blending
- Combine data from several channels in one widget or report for a cross-channel view of performance.
- 1,000+ templates
- Ready-made report templates for common marketing uses; Professional unlocks unlimited premium templates.
- Ad preview widgets
- Purpose-built widgets show ad previews alongside campaign numbers in reports.
- White-labeled client portal
- Run the client portal under your own branding and domain so clients see your agency's name.
Whatagraph
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Plans
ReportGarden
Standard$75
per month for up to 5 clients
Unlimited reports and dashboards, custom metrics and every integration. Shown as reduced from a crossed-out $89.
Professional$125
per month for up to 10 clients
Adds unlimited premium templates and a dedicated onboarding contact. Shown as reduced from a crossed-out $149.
CustomCustom
Sold through sales: flexible pricing with white-glove services and custom integrations.
Whatagraph
Max$1,118
per month for 50 source credits, billed annually
Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Euro list price €999. Bought after a demo.
PrimeCustom
Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support.
