Databox vs Whatagraph
We give Databox a 2.4 GPA and Whatagraph a 1.6, out of 4.0. Databox grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Databox
Reporting dashboards with an AI analyst over 130+ connected sources
Whatagraph
Marketing reports and dashboards built by AI agents, for agencies
How we grade them
| 2.4GPADataboxFair | 1.6GPAWhatagraphWeak | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients. Agency is $79 a month billed annually for 4 client accounts, and the fifth needs a $20 account pack, so $99 a month. That's the middle of the road for this category, and white-labeling would add $200 more. | FGraded on a small agency reporting on 5 clients, which still means Max at $1,118 a month billed annually. That dollar figure came from a rendered page whose plan summary gives the €999 euro list price. It's many times what the other agency tools here charge for 5 clients, for the same kind of job. |
| Free plan and trial | CA free plan that never runs out: 1 user, 3 data sources, 1 dashboard or report and 50 AI credits a month, with daily syncs. Three GA4 properties use up all three sources, so you'll hit the wall fast. Every paid plan has a 14-day trial too. | FNothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. |
| Features | B130+ integrations, plus sheets, SQL databases and REST APIs on paid plans, dashboards and reports, goals, anomaly alerts, an AI analyst and agency accounts with cross-client reporting. It covers the whole job; what the cheap plans lack is volume, not features. | B68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. |
| Ease of use | CNo rating on record. You connect each app account as a source and build from ready-made metrics, which is quick enough, but the source caps take some planning. | CNo rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to GA4, HubSpot, Google Ads, Facebook Ads, Shopify, Salesforce and CallRail among 130+, and paid plans add an API and an MCP server for AI tools. | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. |
| Best for | dashboards with an AI analyst built in | big agencies reporting to dozens of clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Databox and Whatagraph. How we grade
Price against what you get
Databox starts at $71 a month and scores 2.7 out of 4 on features, ease of use and platforms. Whatagraph starts at $1,118 a month and scores 2.7.
They score the same, and Databox starts $1,047 a month lower. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than Databox for less, and 1 scores higher than Whatagraph for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Databox starts at $71 per month, billed annually ($89 billed monthly). Whatagraph starts at $1,118 per month, billed annually.
- Databox has a free plan. Whatagraph does not.
- Databox also covers goals.
- Whatagraph also covers AI agents.
At a glance
| Databox | Whatagraph | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $71 per month, billed annually ($89 billed monthly) | $1,118 per month, billed annually |
| Free plan | 1 user, 3 data sources, 1 dashboard or report, 10 custom metrics, 50 AI credits a month and daily data syncs. | None |
| Free trial | 14-day free trial of any paid plan | None listed |
| Web | ||
| Made by | Databox, Inc. | Whatagraph B.V. |
| Price read from | databox.com | whatagraph.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Databox
- Small teams that want marketing, sales and finance numbers on one screen
- Agencies sending scheduled reports to a handful of clients
- People who want to ask questions about their metrics in plain language
Whatagraph
- Agencies producing monthly reports for dozens of clients
- Marketing teams that want cross-channel data blended in one place
- Teams that want AI agents to draft and update recurring reports
Worth knowing
Databox
- Plans are capped by data sources, and each account or property counts as one: three GA4 properties use three of the Free plan's three sources.
- Agency covers 4 client accounts and 20 sources; each extra pack of 1 account, 5 sources and 50 AI credits costs $20 a month billed annually ($25 monthly).
- White-labeling is a $200-a-month add-on ($250 billed monthly), and 15-minute syncs cost $14 a month per source; standard syncs are hourly or daily.
- The Free plan has no custom data integrations, so spreadsheets, databases and APIs need a paid plan.
Whatagraph
- Max starts at $1,118 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Key features
Databox
- 130+ integrations and databases
- Pulls data from tools such as GA4, HubSpot, Google Ads and Shopify, and from paid plans also Google Sheets, Excel, SQL databases and most REST APIs.
- Dashboards and reports
- Build dashboards from thousands of ready-made metrics or your own, and share them by link with people who have no login.
- Genie AI analyst
- Ask questions about your numbers in plain language. Each question draws on a monthly pool of AI credits, from 50 on Free to 1,000 on Team Scale.
- Goals and anomaly detection
- Set targets against any metric and get alerts when a number moves outside its usual range.
- Agency account management
- The Agency plan groups each client as an account, with bulk actions, custom templates and reporting across all clients at once.
- MCP server and API
- From the Analyst plan, AI tools can read your Databox metrics through an MCP server, and data can be pushed in through the API.
Whatagraph
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Plans
Databox
Free$0
1 user, 3 data sources, 1 dashboard or report, 50 AI credits a month and daily syncs.
Analyst$71
per month, billed annually ($89 billed monthly)
1 user, 5 data sources, 150 AI credits, hourly syncs, custom integrations from sheets and databases, API access and the MCP server.
Team Core$199
per month for up to 3 users, billed annually ($249 billed monthly)
10 data sources and 500 AI credits a month, with routines, custom skills, sharing and notifications.
Team Scale$319
per month for up to 10 users, billed annually ($399 billed monthly)
Team Core with 30 data sources and 1,000 AI credits a month.
Agency$79
per month for up to 4 accounts, billed annually ($99 billed monthly)
For agencies: 4 client accounts, unlimited users, 20 data sources, 300 AI credits and cross-account reporting. Each extra account pack is $20 a month.
CustomCustom
Sold through sales: unlimited users, more sources and credits, and Databox staff setting up the data and AI for you.
Whatagraph
Max$1,118
per month for 50 source credits, billed annually
Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Euro list price €999. Bought after a demo.
PrimeCustom
Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support.
Ways to pay less
Databox
- Annual discount
20% off with annual billing
Databox takes 20% off for yearly billing: Analyst is $71 a month billed annually instead of $89, and Team Core $199 instead of $249.
Whatagraph
No public discounts listed.
