Whatagraph
Marketing reports and dashboards built by AI agents, for agencies
Whatagraph report card
Weak · out of 4.0 · graded Oct 18, 2026
Best for big agencies reporting to dozens of clients
Whatagraph blends ad, SEO, social and analytics data into white-labeled reports and dashboards, and its AI agents can draft reports, write the commentary and edit metrics across every client at once. It's sold yearly after a demo, from $1,118 a month. That's a price for big agencies, not a five-client shop.
Who Whatagraph is for
- Great if you're an agency producing monthly reports for dozens of clients
- Handy when you want AI to draft the commentary in every client report
- Good for teams blending many ad accounts and currencies into one set of numbers
Who Whatagraph is not for
- Pricey if you have a handful of clients, at $1,118 a month on a yearly plan
- Skip it if you want to try before you buy, as there's no free trial shown
Why Whatagraph gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- FValue for moneyGraded on a small agency reporting on 5 clients, which still means Max at $1,118 a month billed annually. That dollar figure came from a rendered page whose plan summary gives the €999 euro list price. It's many times what the other agency tools here charge for 5 clients, for the same kind of job.
- FFree plan and trialNothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year.
- BFeatures68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only.
- CEase of useNo rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start.
- BPlatforms and integrationsWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only.
What these grades rest on. Graded from this listing, whose facts were read from Whatagraph's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/whatagraph#review"><img src="https://toolgpa.com/badge/whatagraph.svg" alt="Whatagraph: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where Whatagraph stands among marketing reporting and call tracking tools
Whatagraph's GPA of 1.6 is higher than 0 of the 13 other marketing reporting and call tracking tools we grade.
It stands best on features (B, above 5 of 13) and worst on value for money (F, above 0).
Its paid plans start at $1,118 a month, against a middle price of $63.50 for the category: 13 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. Whatagraph’s own letter is outlined.
- FValue for moneyAbove 0 of 13
- FFree plan and trialAbove 0 of 13, level with 1
- BFeaturesAbove 5 of 13, level with 7
- CEase of useAbove 0 of 13, level with 13
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Whatagraph, or make your own?
Keep it
To replace Whatagraph you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 13 of the 13 other marketing reporting and call tracking tools grade higher. It costs $13,416 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Ads, Facebook Ads and LinkedIn Ads among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Whatagraph’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Whatagraph?
Whatagraph is a marketing reporting dashboard that gathers ad, SEO, social, analytics and ecommerce data into one layer, then builds white-labeled reports and dashboards from it. AI agents draft reports and commentary, watch accounts and post alerts. It is aimed at agencies reporting to clients and at in-house marketing teams, and is sold only on yearly plans through a demo.
Whatagraph is a paid product, starting at $1,118 per month, billed annually. See every plan
Good for
- Agencies producing monthly reports for dozens of clients
- Marketing teams that want cross-channel data blended in one place
- Teams that want AI agents to draft and update recurring reports
Worth knowing
- Max starts at $1,118 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Key features
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Whatagraph pricing
- Starts at
- $1,118 per month, billed annually
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Max | $1,118per month for 50 source credits, billed annually | Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Euro list price €999. Bought after a demo. |
| Prime | Custom | Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support. |
Read from whatagraph.com on Oct 18, 2026. Prices change, so confirm with Whatagraph before you buy.
Works with
Whatagraph alternatives
- Whatagraph vs AgencyAnalytics
Free trial · from $20/mo
- Whatagraph vs DashThis
Free trial · from $44/mo
- Whatagraph vs Swydo
Free trial · from $62/mo
- Whatagraph vs ReportGarden
Free trial · from $75/mo
- Whatagraph vs Databox
Free plan · from $71/mo
Common questions
Is Whatagraph free?
No. Whatagraph is a paid product, starting at $1,118 per month, billed annually.
How much does Whatagraph cost?
Whatagraph lists 2 plans. Max: $1,118 per month for 50 source credits, billed annually. Prime: custom pricing. Prices were read from whatagraph.com on Oct 18, 2026.
What platforms does Whatagraph work on?
Whatagraph is available on Web.
Does Whatagraph have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Whatagraph is listed for Web.
Does Whatagraph have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Whatagraph is listed for Web.
Is Whatagraph open source?
Whatagraph is not described as open source on its own site, as read on Oct 18, 2026.
Does Whatagraph have an API?
Yes. Whatagraph offers a public API, according to its own site.
What does Whatagraph integrate with?
Whatagraph's listing names Google Ads, Facebook Ads, LinkedIn Ads, Google Search Console, Semrush, Klaviyo, Google Sheets and BigQuery. A listing names up to eight integrations, so it may connect to more.
Who makes Whatagraph?
Whatagraph is made by Whatagraph B.V.
What are the alternatives to Whatagraph?
The closest alternatives to Whatagraph in our directory are AgencyAnalytics, DashThis, Swydo, ReportGarden and Databox. Each one has a side-by-side comparison with Whatagraph.
How does Whatagraph compare with other marketing reporting and call tracking tools?
Whatagraph's GPA of 1.6 is higher than 0 of the 13 other marketing reporting and call tracking tools we grade. It stands best on features (B, above 5 of 13) and worst on value for money (F, above 0).
Is Whatagraph good value for money?
ToolGPA grades Whatagraph F for value for money. Its paid plans start at $1,118 a month, against a middle price of $63.50 for the category: 13 of the 13 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Whatagraph?
To replace Whatagraph you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 13 of the 13 other marketing reporting and call tracking tools grade higher. It costs $13,416 a year. What you could not make: An AI agent, with the models and the safeguards behind it. Connections that pull numbers from dozens of other services. It plugs into other products, Google Ads, Facebook Ads and LinkedIn Ads among them, and has an API. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.