The Whatagraph Insider’s Guide
Everything we know about Whatagraph in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Whatagraph
The Insider’s Guide
Marketing reports and dashboards built by AI agents, for agencies
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Whatagraph’s own pages.
Made by Whatagraph B.V. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Whatagraph’s own pages, its app-store listings and our grades. Every fact in it is on Whatagraph’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 13 other marketing reporting and call tracking tools we grade
Whatagraph is a marketing reporting dashboard that gathers ad, SEO, social, analytics and ecommerce data into one layer, then builds white-labeled reports and dashboards from it. AI agents draft reports and commentary, watch accounts and post alerts. It is aimed at agencies reporting to clients and at in-house marketing teams, and is sold only on yearly plans through a demo.
To get you started, here are 8 things to know about Whatagraph, taken from its own pages and our grades.
- 1
Best for big agencies reporting to dozens of clients
That's a price for big agencies, not a five-client shop.
- 2
Paid plans start at $1,118 a month
As its pricing page puts it: $1,118 per month, billed annually.
- 3
It runs on Web
Web.
- 4
68 native integrations
Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- 5
Data blends and source groups
Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- 6
AI report agents
Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- 7
A 1.6 GPA, above 0 of 13
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Whatagraph you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Whatagraph at a glance
- Pricing
- Paid, from $1,118 per month, billed annually
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Whatagraph B.V.
- Category
- Marketing Reports & Call Tracking
- Our grade
- 1.6 GPA, weak
The report card
Best for big agencies reporting to dozens of clients
Whatagraph blends ad, SEO, social and analytics data into white-labeled reports and dashboards, and its AI agents can draft reports, write the commentary and edit metrics across every client at once. It's sold yearly after a demo, from $1,118 a month. That's a price for big agencies, not a five-client shop.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | F | Graded on a small agency reporting on 5 clients, which still means Max at $1,118 a month billed annually. That dollar figure came from a rendered page whose plan summary gives the €999 euro list price. It's many times what the other agency tools here charge for 5 clients, for the same kind of job. |
| Free plan and trial | F | Nothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. |
| Features | B | 68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. |
| Ease of use | C | No rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Whatagraph is for
- Great if you're an agency producing monthly reports for dozens of clients
- Handy when you want AI to draft the commentary in every client report
- Good for teams blending many ad accounts and currencies into one set of numbers
Who it is not for
- Pricey if you have a handful of clients, at $1,118 a month on a yearly plan
- Skip it if you want to try before you buy, as there's no free trial shown
Good to know
Good for
- Agencies producing monthly reports for dozens of clients
- Marketing teams that want cross-channel data blended in one place
- Teams that want AI agents to draft and update recurring reports
Worth knowing
- Max starts at $1,118 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$1,118
A month to start
Whatagraph is a paid product, starting at $1,118 per month, billed annually.
No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year.
Max
$1,118
per month for 50 source credits, billed annually
Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Euro list price €999. Bought after a demo.
Prime
Custom
Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support.
Read from whatagraph.com on Oct 18, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Marketing reports and dashboards built by AI agents, for agencies. Here is what it does, as its own site describes it, and what it covers: public API, AI features, AI agents, reports, dashboards.
It covers the whole job, though the public API and premium integrations are Prime only.
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Where it runs
- Web
What it works with
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Google Search Console
- Semrush
- Klaviyo
- Google Sheets
- BigQuery
Whatagraph is made by Whatagraph B.V.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/13
Other marketing reporting and call tracking tools it is graded above
Whatagraph's GPA of 1.6 is higher than 0 of the 13 other marketing reporting and call tracking tools we grade.
It stands best on features (B, above 5 of 13) and worst on value for money (F, above 0).
Its paid plans start at $1,118 a month, against a middle price of $63.50 for the category: 13 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. Whatagraph’s own letter is outlined.
- FValue for moneyAbove 0 of 13
- FFree plan and trialAbove 0 of 13
- BFeaturesAbove 5 of 13
- CEase of useAbove 0 of 13
- BPlatforms and integrationsAbove 0 of 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. Whatagraph is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Whatagraph you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 13 of the 13 other marketing reporting and call tracking tools grade higher. It costs $13,416 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Ads, Facebook Ads and LinkedIn Ads among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Whatagraph’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
AgencyAnalytics, DashThis, Swydo, ReportGarden and Databox
The 5 tools Whatagraph is most often weighed against, with where each one differs from it.
- 2.6GPA
AgencyAnalytics
Free trial · from $20/mo
White-labeled client reporting dashboards for marketing agencies.
- Whatagraph also covers AI agents.
- AgencyAnalytics also covers rank tracking and backlink analysis.
- 2.2GPA
DashThis
Free trial · from $44/mo
White-labeled marketing report dashboards priced by dashboard.
- Whatagraph also covers AI agents.
- 2.4GPA
Swydo
Free trial · from $62/mo
Agency client reports and KPI monitoring, priced per data source.
- Whatagraph also covers AI agents.
- Swydo also covers goals.
- 2.2GPA
ReportGarden
Free trial · from $75/mo
Automated marketing reports and dashboards for agencies, by client.
- Whatagraph also covers AI agents.
- ReportGarden also covers templates.
- 2.4GPA
Databox
Free plan · from $71/mo
Reporting dashboards with an AI analyst over 130+ connected sources.
- Databox has a free plan. Whatagraph does not.
- Whatagraph also covers AI agents.
- Databox also covers goals.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Whatagraph free?
No. Whatagraph is a paid product, starting at $1,118 per month, billed annually.
How much does Whatagraph cost?
Whatagraph lists 2 plans. Max: $1,118 per month for 50 source credits, billed annually.
What platforms does Whatagraph work on?
Whatagraph is available on Web.
Does Whatagraph have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Whatagraph is listed for Web.
Does Whatagraph have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Whatagraph is listed for Web.
Is Whatagraph open source?
Whatagraph is not described as open source on its own site, as read on Oct 18, 2026.
Does Whatagraph have an API?
Yes. Whatagraph offers a public API, according to its own site.
What does Whatagraph integrate with?
Whatagraph's listing names Google Ads, Facebook Ads, LinkedIn Ads, Google Search Console, Semrush, Klaviyo, Google Sheets and BigQuery.
Who makes Whatagraph?
Whatagraph is made by Whatagraph B.V.
What are the alternatives to Whatagraph?
The closest alternatives to Whatagraph in our directory are AgencyAnalytics, DashThis, Swydo, ReportGarden and Databox.
How does Whatagraph compare with other marketing reporting and call tracking tools?
Whatagraph's GPA of 1.6 is higher than 0 of the 13 other marketing reporting and call tracking tools we grade.
Is Whatagraph good value for money?
ToolGPA grades Whatagraph F for value for money. Its paid plans start at $1,118 a month, against a middle price of $63.50 for the category: 13 of the 13 others that charge start lower.
Could I make my own version of Whatagraph?
To replace Whatagraph you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Whatagraph’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Whatagraph's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Whatagraph B.V. Prices change, so check whatagraph.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Whatagraph, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/whatagraph
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Whatagraph: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/whatagraph
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/whatagraph/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after Whatagraph, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 14 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Whatagraph’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Whatagraph is a trademark of its owner, and this guide is not made, paid for or approved by Whatagraph B.V. Prices and plans change: check whatagraph.com before you buy.