DashThis vs Whatagraph
We give DashThis a 2.2 GPA and Whatagraph a 1.6, out of 4.0. DashThis grades higher on value for money and the free plan. Whatagraph grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DashThis
White-labeled marketing report dashboards priced by dashboard
Whatagraph
Marketing reports and dashboards built by AI agents, for agencies
How we grade them
| 2.2GPADashThisFair | 1.6GPAWhatagraphWeak | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients. Individual covers only 3 dashboards, so 5 clients need Professional at $139 a month billed yearly ($164 monthly) for 10. That's on the dear side for 5 clients, though white-labeling and unlimited users come with it. | FGraded on a small agency reporting on 5 clients, which still means Max at $1,118 a month billed annually. That dollar figure came from a rendered page whose plan summary gives the €999 euro list price. It's many times what the other agency tools here charge for 5 clients, for the same kind of job. |
| Free plan and trial | CNo free plan. The 14-day trial gives you 10 dashboards with no credit card. When it ends, your dashboards stay saved but locked until you pay. | FNothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. |
| Features | CMulti-source dashboards with blended data, templates and cloning, white-label on your own domain, scheduled emails, PDFs and AI insights. The gap is integrations: about 34 native ones, with everything else coming in through Google Sheets or CSV. | B68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. |
| Ease of use | CNo rating on record. Preset dashboards and cloning make each new client quicker, but you still connect every account and arrange the widgets yourself. | CNo rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to GA4, Google Ads, Meta Ads, LinkedIn Ads, Search Console, Semrush, CallRail and Shopify, and Claude or ChatGPT can read dashboards through its MCP connector. | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. |
| Best for | simple per-client marketing dashboards | big agencies reporting to dozens of clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DashThis and Whatagraph. How we grade
Price against what you get
DashThis starts at $44 a month and scores 2.3 out of 4 on features, ease of use and platforms. Whatagraph starts at $1,118 a month and scores 2.7.
Whatagraph scores higher, and starts $1,074 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 3 score higher than DashThis for less, and 1 scores higher than Whatagraph for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- DashThis starts at $44 per month for 3 dashboards, billed yearly ($54 billed monthly). Whatagraph starts at $1,118 per month, billed annually.
- Whatagraph also covers AI agents.
At a glance
| DashThis | Whatagraph | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $44 per month for 3 dashboards, billed yearly ($54 billed monthly) | $1,118 per month, billed annually |
| Free plan | None | None |
| Free trial | 14-day free trial with 10 dashboards, no credit card required | None listed |
| Web | ||
| Made by | Moment Zero Inc. | Whatagraph B.V. |
| Price read from | dashthis.com | whatagraph.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
DashThis
- Agencies building one report dashboard per client
- Small teams that want white-label reports without paying per user
- Marketers who mostly report on Google, Meta and LinkedIn ads
Whatagraph
- Agencies producing monthly reports for dozens of clients
- Marketing teams that want cross-channel data blended in one place
- Teams that want AI agents to draft and update recurring reports
Worth knowing
DashThis
- Plans cap dashboards and sources; each connected account, such as one GA4 property or ad account, counts as one source.
- Custom questions and client context in AI Insights Pro cost $19 a month, or $15 a month billed yearly.
- There is no free plan; when the trial ends, dashboards stay saved but cannot be opened until you pay.
- Native integrations number about 34; other platforms come in through Google Sheets or CSV files.
Whatagraph
- Max starts at $1,118 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Key features
DashThis
- 34+ native integrations
- Google Analytics 4, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, CallRail, Shopify and more, plus Google Sheets and CSV uploads for anything else.
- Multi-source dashboards
- Put several platforms and accounts in one dashboard and blend data, such as combined ad spend from Facebook Ads and Google Ads.
- Templates and cloning
- Start from preset dashboards and KPI bundles, save your own templates and clone a dashboard for each new client.
- White label and custom domain
- Remove DashThis branding, add your logo and colors, and share dashboards from your own domain and email address on every plan.
- Automated sharing
- Schedule email dispatches of updated dashboards, share live links or export PDFs, with comments and widget notes.
- AI insights and MCP connector
- Free preset AI insights flag wins, issues and opportunities; an MCP connector lets Claude or ChatGPT read your dashboards.
Whatagraph
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Plans
DashThis
Individual$44
per month for 3 dashboards, billed yearly ($54 billed monthly)
3 dashboards and 15 connected sources, with every feature: white-labeling, custom domain, scheduled emails, PDF export and the MCP connector.
Professional$139
per month for 10 dashboards, billed yearly ($164 billed monthly)
10 dashboards and 40 sources, with the same features and unlimited users.
Business$279
per month for 25 dashboards, billed yearly ($324 billed monthly)
25 dashboards and 100 sources. DashThis marks it as its most popular plan.
Standard$429
per month for 50 dashboards, billed yearly ($499 billed monthly)
50 dashboards and 200 sources. The price rises with dashboards: $664 a month billed yearly for 100 dashboards and 400 sources.
CustomCustom
For more than 1,500 dashboards, priced through sales.
Whatagraph
Max$1,118
per month for 50 source credits, billed annually
Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Euro list price €999. Bought after a demo.
PrimeCustom
Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support.
Ways to pay less
DashThis
- Annual discount
Lower monthly rate with yearly billing
Paid yearly, Individual is $44 a month instead of $54 (saving $120 a year) and Business $279 instead of $324 (saving $540 a year).
Whatagraph
No public discounts listed.
