Klipfolio
Custom-built business dashboards from 130+ sources and APIs
Klipfolio report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for custom dashboards built with formulas
Klipfolio Klips lets you build almost any dashboard from 130+ services, databases and REST APIs, with spreadsheet-style formulas behind every chart. That control is the point, and the learning curve is the price. Entry plans cap dashboards low, and white-labeling is a $299-a-month add-on outside the dearer agency plans.
Who Klipfolio is for
- Great if you want full control over how each metric is calculated
- Handy when your data sits in databases and APIs as well as marketing tools
- Good for agencies that want branded dashboards on their own domain
Who Klipfolio is not for
- Skip it if you don't want to learn formulas just to build a chart
- Pricey if you want white-labeling on a small plan, at $299 a month extra
- Tight if you need more than 3 dashboards on Base
Why Klipfolio gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGraded on a small agency reporting on 5 clients: Agency Starter at $160 a month billed annually ($180 monthly) for 5 client dashboards. That's at the dear end for 5 clients, and white-labeling needs Agency Pro at $440 or a $299-a-month add-on.
- CFree plan and trialNo free plan. The 14-day trial of Klips needs no payment details.
- BFeatures130+ connectors plus SQL databases, files, FTP and any REST API, formulas to model and join data, client accounts for agencies, PDF reports and white-labeling on the top agency plans. It covers the whole job, and almost any calculation can be shown.
- CEase of useNo rating on record. Every chart is built with spreadsheet-style formulas, which is great for analysts and a real learning curve for everyone else.
- BPlatforms and integrationsWeb only, with no desktop or phone app. It connects to GA4, Google Ads, HubSpot, Salesforce, Shopify, CallRail, Sheets and Snowflake, and to any REST API, with view-only links and scheduled email snapshots from Grow.
What these grades rest on. Graded from this listing, whose facts were read from Klipfolio's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/klipfolio#review"><img src="https://toolgpa.com/badge/klipfolio.svg" alt="Klipfolio: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Klipfolio stands among marketing reporting and call tracking tools
Klipfolio's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5.
It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
Its paid plans start at $120 a month, against a middle price of $63.50 for the category: 11 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. Klipfolio’s own letter is outlined.
- CValue for moneyAbove 2 of 13, level with 9
- CFree plan and trialAbove 3 of 13, level with 9
- BFeaturesAbove 5 of 13, level with 7
- CEase of useAbove 0 of 13, level with 13
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Klipfolio, or make your own?
Keep it
To replace Klipfolio you would be making a spreadsheet engine with its formulas. That is not a weekend's work, with an AI app builder or without one.
It costs $1,440 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A spreadsheet engine with its formulas.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Analytics 4, Google Ads and HubSpot among them.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Klipfolio’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Klipfolio?
Klipfolio Klips is a reporting dashboard tool for building highly customized dashboards from 130+ services, spreadsheets, databases and REST APIs, using spreadsheet-style formulas. It sells plans for in-house teams and separate plans for agencies reporting to clients, with client accounts and white-labeling. Klipfolio also makes PowerMetrics, a separate metrics-based analytics product.
Klipfolio is a paid product with a free trial, starting at $120 per month for 3 dashboards, billed annually ($140 billed monthly). See every plan
Good for
- Analysts who want full control over how each metric is calculated
- Teams pulling data from databases and APIs as well as marketing tools
- Agencies that want branded client dashboards on their own domain
Worth knowing
- Dashboard caps are low on the entry plans; extra dashboards are $8 a month each billed annually ($5 on agency plans).
- White-labeling is a $299-a-month add-on outside Agency Pro and Premier; a custom domain alone is $90 and a custom theme $69 a month.
- Published links and scheduled reports start on Grow; SSO is a $63-a-month add-on below Team.
- These prices are for Klips; PowerMetrics, Klipfolio's metrics-based analytics product, is sold separately.
Key features
- 130+ integrations and REST API
- Connectors for Google Analytics 4, Google Ads, HubSpot, Salesforce, Shopify, CallRail and more, plus SQL databases, files, FTP and any REST API.
- Spreadsheet-style formulas
- Model and join data and build each chart, or Klip, with formulas, so dashboards can show almost any calculation.
- Published links and scheduled reports
- From Grow, share view-only dashboards by public or private password-protected link, and email PDF or image snapshots on a schedule.
- Client accounts for agencies
- Agency plans manage separate client accounts from one parent account and move dashboards, Klips and data sources between them.
- White-labeling
- Remove Klipfolio branding, rename terms, apply your CSS and sign in on your own domain. Included on Agency Pro and Premier, otherwise an add-on.
- Faster data refresh tiers
- Data refreshes every 4 hours on Base, hourly on Grow, every 15 minutes on Team and up to the minute on Team+.
Klipfolio pricing
- Starts at
- $120 per month for 3 dashboards, billed annually ($140 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial of Klips, no payment details needed
| Plan | Price | What you get |
|---|---|---|
| Base | $120per month for 3 dashboards, billed annually ($140 billed monthly) | Unlimited users, 4-hour data refresh, data modelling and joins, PDF reports, templates and your logo. |
| Grow | $190per month for 10 dashboards, billed annually ($220 billed monthly) | 1-hour refresh, plus published links for sharing dashboards and scheduled email reports. |
| Team | $310per month for 20 dashboards, billed annually ($350 billed monthly) | 15-minute refresh, single sign-on and a daily warm-up refresh. Team+ is $600 a month ($690 monthly) for 40 dashboards and up-to-the-minute data. |
| Agency Starter | $160per month for 5 clients, billed annually ($180 billed monthly) | For agencies: 5 dashboards for 5 client accounts, unlimited users, 4-hour refresh and PDF reports. Lite is $240 a month for 15 clients. |
| Agency Pro | $440per month for 30 clients, billed annually ($490 billed monthly) | 30 dashboards and clients, 30-minute refresh, the White-Label Bundle, custom domain, SSO and priority support. Premier is $900 a month for 80. |
Read from klipfolio.com on Oct 18, 2026. Prices change, so confirm with Klipfolio before you buy.
Ways to pay less
- Annual discountLower monthly rate with annual billing
Billed annually, Base is $120 a month instead of $140, Grow $190 instead of $220, and Agency Starter $160 instead of $180.
Stated on klipfolio.com
Works with
Klipfolio alternatives
- Klipfolio vs Databox
Free plan · from $71/mo
- Klipfolio vs Geckoboard
Free trial · from $79/mo
- Klipfolio vs Data Studio
Free plan · from $9/mo
- Klipfolio vs DashThis
Free trial · from $44/mo
- Klipfolio vs AgencyAnalytics
Free trial · from $20/mo
Common questions
Is Klipfolio free?
No, Klipfolio is a paid product, but you can try it first. 14-day free trial of Klips, no payment details needed.
How much does Klipfolio cost?
Klipfolio lists 5 plans. Base: $120 per month for 3 dashboards, billed annually ($140 billed monthly). Grow: $190 per month for 10 dashboards, billed annually ($220 billed monthly). Team: $310 per month for 20 dashboards, billed annually ($350 billed monthly). Agency Starter: $160 per month for 5 clients, billed annually ($180 billed monthly). Agency Pro: $440 per month for 30 clients, billed annually ($490 billed monthly). Prices were read from klipfolio.com on Oct 18, 2026.
What platforms does Klipfolio work on?
Klipfolio is available on Web.
Does Klipfolio offer any discounts?
Klipfolio publicly lists the following: Lower monthly rate with annual billing.
Does Klipfolio have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Klipfolio is listed for Web.
Does Klipfolio have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Klipfolio is listed for Web.
Is Klipfolio open source?
Klipfolio is not described as open source on its own site, as read on Oct 18, 2026.
What does Klipfolio integrate with?
Klipfolio's listing names Google Analytics 4, Google Ads, HubSpot, Salesforce, Shopify, CallRail, Google Sheets and Snowflake. A listing names up to eight integrations, so it may connect to more.
Who makes Klipfolio?
Klipfolio is made by Klipfolio Inc.
What are the alternatives to Klipfolio?
The closest alternatives to Klipfolio in our directory are Databox, Geckoboard, Data Studio, DashThis and AgencyAnalytics. Each one has a side-by-side comparison with Klipfolio.
How does Klipfolio compare with other marketing reporting and call tracking tools?
Klipfolio's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5. It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
Is Klipfolio good value for money?
ToolGPA grades Klipfolio C for value for money. Its paid plans start at $120 a month, against a middle price of $63.50 for the category: 11 of the 13 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Klipfolio?
To replace Klipfolio you would be making a spreadsheet engine with its formulas. That is not a weekend's work, with an AI app builder or without one. It costs $1,440 a year. What you could not make: A spreadsheet engine with its formulas. Connections that pull numbers from dozens of other services. It plugs into other products, Google Analytics 4, Google Ads and HubSpot among them. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.