AgencyAnalytics vs Klipfolio
We give AgencyAnalytics a 2.6 GPA and Klipfolio a 2.4, out of 4.0. AgencyAnalytics grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AgencyAnalytics
White-labeled client reporting dashboards for marketing agencies
Klipfolio
Custom-built business dashboards from 130+ sources and APIs
How we grade them
| 2.6GPAAgencyAnalyticsGood | 2.4GPAKlipfolioFair | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: $20 per client a month billed annually, so $100 a month, with white-labeling and unlimited sources included. That's the middle of the road here. It grows with every client, and Rank Tracker adds $41.67 a month per 500 keywords. | CGraded on a small agency reporting on 5 clients: Agency Starter at $160 a month billed annually ($180 monthly) for 5 client dashboards. That's at the dear end for 5 clients, and white-labeling needs Agency Pro at $440 or a $299-a-month add-on. |
| Free plan and trial | CNo free plan. There's a 14-day free trial with no credit card needed, which is long enough to set up a couple of clients and send a real report. | CNo free plan. The 14-day trial of Klips needs no payment details. |
| Features | AThe whole agency job: 85+ integrations with no cap per client, scheduled reports with approvals, a white-labeled client portal, cross-client alerts and AI insights. It also does rank tracking and AI search tracking, which the other reporting tools here don't, though both cost extra. | B130+ connectors plus SQL databases, files, FTP and any REST API, formulas to model and join data, client accounts for agencies, PDF reports and white-labeling on the top agency plans. It covers the whole job, and almost any calculation can be shown. |
| Ease of use | CNo rating on record. Templates help, but each client means connecting their ad, analytics and SEO accounts and setting up the portal, so expect some work per client. | CNo rating on record. Every chart is built with spreadsheet-style formulas, which is great for analysts and a real learning curve for everyone else. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to 85+ platforms, including Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs and CallRail, and ChatGPT or Claude can read client data through MCP. | BWeb only, with no desktop or phone app. It connects to GA4, Google Ads, HubSpot, Salesforce, Shopify, CallRail, Sheets and Snowflake, and to any REST API, with view-only links and scheduled email snapshots from Grow. |
| Best for | white-labeled client reporting for agencies | custom dashboards built with formulas |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AgencyAnalytics and Klipfolio. How we grade
Price against what you get
AgencyAnalytics starts at $20 a month and scores 3.0 out of 4 on features, ease of use and platforms. Klipfolio starts at $120 a month and scores 2.7.
AgencyAnalytics scores higher and starts $100 a month lower. Of the other marketing reporting and call tracking tools on the chart, none scores higher than AgencyAnalytics for less, and 1 scores higher than Klipfolio for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AgencyAnalytics starts at $20 per client / month, billed annually ($25 billed monthly). Klipfolio starts at $120 per month for 3 dashboards, billed annually ($140 billed monthly).
- AgencyAnalytics also covers rank tracking and backlink analysis.
- Klipfolio also covers spreadsheets.
At a glance
| AgencyAnalytics | Klipfolio | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 per client / month, billed annually ($25 billed monthly) | $120 per month for 3 dashboards, billed annually ($140 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 14-day free trial of Klips, no payment details needed |
| Web | ||
| Made by | AgencyAnalytics Inc | Klipfolio Inc. |
| Price read from | agencyanalytics.com | klipfolio.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
AgencyAnalytics
- Marketing agencies that send monthly reports to many clients
- Agencies that want a branded portal clients can log in to
- Teams that need unlimited staff seats without per-user pricing
Klipfolio
- Analysts who want full control over how each metric is calculated
- Teams pulling data from databases and APIs as well as marketing tools
- Agencies that want branded client dashboards on their own domain
Worth knowing
AgencyAnalytics
- Priced per client: 10 clients cost $200 a month billed annually; agencies with 25+ clients are sent to sales for volume prices.
- Rank Tracker is an add-on at $41.67 a month per 500 keywords, and AI Tracker $20.83 a month per 250 credits, both billed annually.
- Database connectors such as Amazon Redshift are an optional add-on, included in volume pricing.
- There is no free plan, and annual billing requires a one-year commitment.
Klipfolio
- Dashboard caps are low on the entry plans; extra dashboards are $8 a month each billed annually ($5 on agency plans).
- White-labeling is a $299-a-month add-on outside Agency Pro and Premier; a custom domain alone is $90 and a custom theme $69 a month.
- Published links and scheduled reports start on Grow; SSO is a $63-a-month add-on below Team.
- These prices are for Klips; PowerMetrics, Klipfolio's metrics-based analytics product, is sold separately.
Key features
AgencyAnalytics
- 85+ marketing integrations
- Connects Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs, email tools and call trackers such as CallRail and CTM, with no cap on sources per client.
- Automated client reports
- Build reports from templates, schedule them to send on their own, and route them through report approvals before clients see them.
- White-labeled client portal
- Clients log in to a portal under your logo, colors, domain and email address to see live dashboards and reports at any time.
- Cross-client views and alerts
- Roll-up dashboards, goals, metric alerts and anomaly detection flag changes across every client account at once.
- AI insights and MCP
- Ask AI questions about client data, draft report commentary, and query clients' numbers from ChatGPT or Claude through MCP.
- Rank and AI search tracking
- Optional add-ons track Google rankings by device and location, and a brand's visibility and citations in AI answer engines.
Klipfolio
- 130+ integrations and REST API
- Connectors for Google Analytics 4, Google Ads, HubSpot, Salesforce, Shopify, CallRail and more, plus SQL databases, files, FTP and any REST API.
- Spreadsheet-style formulas
- Model and join data and build each chart, or Klip, with formulas, so dashboards can show almost any calculation.
- Published links and scheduled reports
- From Grow, share view-only dashboards by public or private password-protected link, and email PDF or image snapshots on a schedule.
- Client accounts for agencies
- Agency plans manage separate client accounts from one parent account and move dashboards, Klips and data sources between them.
- White-labeling
- Remove Klipfolio branding, rename terms, apply your CSS and sign in on your own domain. Included on Agency Pro and Premier, otherwise an add-on.
- Faster data refresh tiers
- Data refreshes every 4 hours on Base, hourly on Grow, every 15 minutes on Team and up to the minute on Team+.
Plans
AgencyAnalytics
Core$20
per client / month, billed annually ($25 billed monthly)
Every feature for each client: unlimited data sources, reports, dashboards, staff and client users, white-label portal, AI insights and MCP access.
Volume pricingCustom
Sold through sales for agencies with 25+ clients: lower per-client prices, dedicated onboarding, database connectors and priority support.
Klipfolio
Base$120
per month for 3 dashboards, billed annually ($140 billed monthly)
Unlimited users, 4-hour data refresh, data modelling and joins, PDF reports, templates and your logo.
Grow$190
per month for 10 dashboards, billed annually ($220 billed monthly)
1-hour refresh, plus published links for sharing dashboards and scheduled email reports.
Team$310
per month for 20 dashboards, billed annually ($350 billed monthly)
15-minute refresh, single sign-on and a daily warm-up refresh. Team+ is $600 a month ($690 monthly) for 40 dashboards and up-to-the-minute data.
Agency Starter$160
per month for 5 clients, billed annually ($180 billed monthly)
For agencies: 5 dashboards for 5 client accounts, unlimited users, 4-hour refresh and PDF reports. Lite is $240 a month for 15 clients.
Agency Pro$440
per month for 30 clients, billed annually ($490 billed monthly)
30 dashboards and clients, 30-minute refresh, the White-Label Bundle, custom domain, SSO and priority support. Premier is $900 a month for 80.
Ways to pay less
AgencyAnalytics
- Annual discount
Save 20% with annual billing
The core plan is $20 per client a month billed annually, against $25 a month on monthly billing, and add-ons also save 20% yearly.
Klipfolio
- Annual discount
Lower monthly rate with annual billing
Billed annually, Base is $120 a month instead of $140, Grow $190 instead of $220, and Agency Starter $160 instead of $180.
