Infinity review (2026): is it worth £349 a month?
UK call tracking and conversation analytics packages
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Infinity report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for UK call tracking at a flat monthly fee
Infinity is call tracking with a UK focus, sold as flat monthly packages with a call allowance. Starter is £349 a month for 1,000 calls, and the AI Suite that scores each call adds £200 or more. It is far dearer than most of this category.
Who Infinity is for
- Fits if you are a UK or European marketer who wants one monthly fee, not per-call billing
- Works for multi-location brands that report calls by location
Who Infinity is not for
- Pricey if you are small: Starter is £349 for 1,000 calls
- Watch out: each package has a call cap of 1,000, 5,000 or 10,000 a month
- Watch out: the AI Suite adds £200 on Starter and £1,000 on Growth
- Skip it if you need CRM on Growth, where it is an add-on
- Watch out: the page does not say whether the fee is billed monthly or annually
Why Infinity gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money£349 a month for 1,000 calls is over $400, above this category's dearest tenth at $360. Growth is £1,495 and Pro £2,500.
- FFree plan and trialNo free plan and no trial on the pricing page.
- CFeaturesCalls tracked down to keyword, ad platform sync, API and webhooks. Call menus start at Growth, Smart Match at Pro, and CRM is a Growth add-on.
- CEase of useNo store rating on record. You set up numbers, sources and ad links.
- BPlatforms and integrationsWeb only, with Google Ads, Microsoft Advertising, Meta, GA4, an API and webhooks.
What these grades rest on. Graded from this listing, whose facts were read from Infinity's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/infinity-call-tracking#review"><img src="https://toolgpa.com/badge/infinity-call-tracking.svg" alt="Infinity: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where Infinity stands among marketing reporting and call tracking tools
Infinity's GPA of 1.6 is higher than 0 of the 40 other marketing reporting and call tracking tools we grade, and level with 6.
It stands best on platforms and integrations (B, above 4 of 40) and worst on free plan and trial (F, above 0).
Its paid plans start at about $467.62 a month, against a middle price of $63.50 for the category: 28 of the 31 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 11 tools score higher and cost less.
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Infinity’s own letter is outlined.
- DValue for moneyAbove 1 of 40, level with 6
- FFree plan and trialAbove 0 of 40, level with 15
- CFeaturesAbove 0 of 40, level with 27
- CEase of useAbove 0 of 40, level with 40
- BPlatforms and integrationsAbove 4 of 40, level with 36
Price against what you get
Each dot is one of 32 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Infinity, or make your own?
Keep it
To replace Infinity you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 34 of the 40 other marketing reporting and call tracking tools grade higher. It costs $5,611.46 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Phone numbers that change for each visitor so every call is traced to its source.
- It plugs into other products, Google Ads, Microsoft Advertising and Meta among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Infinity’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Infinity?
Infinity is a call tracking and call analytics platform with a UK focus. It links calls to the campaign, channel and keyword behind them and sends them to ad platforms as conversions. Packages are flat monthly fees with a call allowance, with an optional AI Suite that scores each call.
Worth knowing
- Prices are in pounds sterling, from the UK pricing page.
- Each package has a monthly call cap: 1,000, 5,000 or 10,000 calls.
- CRM integration and Smart Match are add-ons on Growth; Smart Voice is priced on application.
- The pricing page does not say whether the monthly fee is billed monthly or annually.
Key features
- Call-to-campaign tracking
- Every package tracks calls down to campaign, channel and keyword and records every call.
- Ad platform integrations
- Google Ads, Microsoft Advertising, Meta and GA4 integrations are included on every package, along with an API and webhooks.
- AI Suite
- An optional version of each package that scores every call for intent and outcome.
- Smart Match
- Connects conversations to sales and revenue; included from Pro, available as an add-on on Growth.
- Call menus and whisper
- Call whisper, welcome messages and IVR call menus come with Growth and above.
Infinity pricing
As of Nov 12, 2026, Infinity is a paid product, starting at £349 per month for 1,000 calls (£549 with the AI Suite).
- Starts at
- £349 per month for 1,000 calls (£549 with the AI Suite)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Starter | £349per month for 1,000 calls | 30 tracking numbers, 1 website and brand. With the AI Suite the price is £549 a month. |
| Growth | £1,495per month for 5,000 calls | 250 tracking numbers, up to 10 locations or brands, call menus (IVR). £2,495 a month with the AI Suite. |
| Pro | £2,500per month for 10,000 calls | 1,000 tracking numbers, up to 100 locations, Smart Match, Salesforce or HubSpot, and a customer success manager. £4,000 with the AI Suite. |
| Enterprise | Custom | Over 10,000 calls a month, 2,500+ tracking numbers, Smart Routing, professional services and Gold support. |
Read from infinity.co on Nov 12, 2026. Prices change, so confirm with Infinity before you buy.
Works with
- Google Ads
- Microsoft Advertising
- Meta
- Google Analytics 4
- Salesforce
- HubSpot
Infinity alternatives
- Infinity vs CallRail
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- Infinity vs Convirza
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Common questions
Does Infinity have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Infinity is listed for Web.
Does Infinity have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Infinity is listed for Web.
Is Infinity open source?
Infinity is not described as open source on its own site, as read on Nov 12, 2026.
Does Infinity have an API?
Yes. Infinity offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.