The Infinity Insider’s Guide
Everything we know about Infinity in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Infinity
The Insider’s Guide
UK call tracking and conversation analytics packages
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Infinity’s own pages.
Made by Infinity · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Infinity’s own pages, its app-store listings and our grades. Every fact in it is on Infinity’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 40 other marketing reporting and call tracking tools we grade
Infinity is a call tracking and call analytics platform with a UK focus. It links calls to the campaign, channel and keyword behind them and sends them to ad platforms as conversions. Packages are flat monthly fees with a call allowance, with an optional AI Suite that scores each call.
To get you started, here are 8 things to know about Infinity, taken from its own pages and our grades.
It is far dearer than most of this category.
- 1
Best for UK call tracking at a flat monthly fee
Infinity is call tracking with a UK focus, sold as flat monthly packages with a call allowance.
- 2
Paid plans start at about $467.62 a month
As its pricing page puts it: £349 per month for 1,000 calls (£549 with the AI Suite).
- 3
It runs on Web
Web.
- 4
Call-to-campaign tracking
Every package tracks calls down to campaign, channel and keyword and records every call.
- 5
Ad platform integrations
Google Ads, Microsoft Advertising, Meta and GA4 integrations are included on every package, along with an API and webhooks.
- 6
AI Suite
An optional version of each package that scores every call for intent and outcome.
- 7
A 1.6 GPA, above 0 of 40
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Infinity you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
Infinity at a glance
- Pricing
- Paid, from £349 per month for 1,000 calls (£549 with the AI Suite)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Infinity
- Category
- Marketing Reports & Call Tracking
- Our grade
- 1.6 GPA, weak
The report card
Best for UK call tracking at a flat monthly fee
Infinity is call tracking with a UK focus, sold as flat monthly packages with a call allowance. Starter is £349 a month for 1,000 calls, and the AI Suite that scores each call adds £200 or more. It is far dearer than most of this category.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | £349 a month for 1,000 calls is over $400, above this category's dearest tenth at $360. Growth is £1,495 and Pro £2,500. |
| Free plan and trial | F | No free plan and no trial on the pricing page. |
| Features | C | Calls tracked down to keyword, ad platform sync, API and webhooks. Call menus start at Growth, Smart Match at Pro, and CRM is a Growth add-on. |
| Ease of use | C | No store rating on record. You set up numbers, sources and ad links. |
| Platforms and integrations | B | Web only, with Google Ads, Microsoft Advertising, Meta, GA4, an API and webhooks. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Infinity is for
- Fits if you are a UK or European marketer who wants one monthly fee, not per-call billing
- Works for multi-location brands that report calls by location
Who it is not for
- Pricey if you are small: Starter is £349 for 1,000 calls
- Watch out: each package has a call cap of 1,000, 5,000 or 10,000 a month
- Watch out: the AI Suite adds £200 on Starter and £1,000 on Growth
- Skip it if you need CRM on Growth, where it is an add-on
- Watch out: the page does not say whether the fee is billed monthly or annually
Good to know
Good for
- UK and European marketers who want one monthly fee instead of per-call billing
- Multi-location brands that report on calls by location
Worth knowing
- Prices are in pounds sterling, from the UK pricing page.
- Each package has a monthly call cap: 1,000, 5,000 or 10,000 calls.
- CRM integration and Smart Match are add-ons on Growth; Smart Voice is priced on application.
- The pricing page does not say whether the monthly fee is billed monthly or annually.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
~$467.62
A month to start
Infinity is a paid product, starting at £349 per month for 1,000 calls (£549 with the AI Suite).
No free plan and no trial on the pricing page.
Starter
£349
per month for 1,000 calls
30 tracking numbers, 1 website and brand. With the AI Suite the price is £549 a month.
Growth
£1,495
per month for 5,000 calls
250 tracking numbers, up to 10 locations or brands, call menus (IVR). £2,495 a month with the AI Suite.
Pro
£2,500
per month for 10,000 calls
1,000 tracking numbers, up to 100 locations, Smart Match, Salesforce or HubSpot, and a customer success manager. £4,000 with the AI Suite.
Enterprise
Custom
Over 10,000 calls a month, 2,500+ tracking numbers, Smart Routing, professional services and Gold support.
Read from infinity.co on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
UK call tracking and conversation analytics packages. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, call tracking.
Calls tracked down to keyword, ad platform sync, API and webhooks.
- Call-to-campaign tracking
- Every package tracks calls down to campaign, channel and keyword and records every call.
- Ad platform integrations
- Google Ads, Microsoft Advertising, Meta and GA4 integrations are included on every package, along with an API and webhooks.
- AI Suite
- An optional version of each package that scores every call for intent and outcome.
- Smart Match
- Connects conversations to sales and revenue; included from Pro, available as an add-on on Growth.
- Call menus and whisper
- Call whisper, welcome messages and IVR call menus come with Growth and above.
Where it runs
- Web
What it works with
- Google Ads
- Microsoft Advertising
- Meta
- Google Analytics 4
- Salesforce
- HubSpot
Infinity is made by Infinity.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/40
Other marketing reporting and call tracking tools it is graded above
Infinity's GPA of 1.6 is higher than 0 of the 40 other marketing reporting and call tracking tools we grade, and level with 6.
It stands best on platforms and integrations (B, above 4 of 40) and worst on free plan and trial (F, above 0).
Its paid plans start at about $467.62 a month, against a middle price of $63.50 for the category: 28 of the 31 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 11 tools score higher and cost less.
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Infinity’s own letter is outlined.
- DValue for moneyAbove 1 of 40
- FFree plan and trialAbove 0 of 40
- CFeaturesAbove 0 of 40
- CEase of useAbove 0 of 40
- BPlatforms and integrationsAbove 4 of 40
Price against what you get
Each dot is one of 32 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. Infinity is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Infinity you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 34 of the 40 other marketing reporting and call tracking tools grade higher. It costs $5,611.46 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Phone numbers that change for each visitor so every call is traced to its source.
- It plugs into other products, Google Ads, Microsoft Advertising and Meta among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Infinity’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
CallRail, CTM, Invoca, Marchex and Convirza
The 5 tools Infinity is most often weighed against, with where each one differs from it.
- 2.4GPA
CallRail
Free trial · from $50/mo
Call tracking and attribution that ties phone leads to campaigns.
- Only CallRail lists iOS and Android apps.
- CallRail also covers transcription and forms.
- 2.2GPA
CTM
From $65/mo
Call tracking, attribution and a softphone, with agency sub-accounts.
- Only CTM lists iOS and Android apps.
- Infinity also covers reports.
- CTM also covers transcription, workflow automation and business phone line.
- 1.8GPA
Invoca
Paid
Call tracking and AI conversation analytics for marketers.
- Invoca also covers dashboards.
- 1.6GPA
Marchex
Paid
Call tracking, attribution and conversation analytics.
- Marchex also covers sMS marketing.
- 2.4GPA
Convirza
Free plan · from $29/mo
Call tracking with AI call scoring, by app or API.
- Convirza has a free plan. Infinity does not.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Infinity free?
No. Infinity is a paid product, starting at £349 per month for 1,000 calls (£549 with the AI Suite).
How much does Infinity cost?
Infinity lists 4 plans. Starter: £349 per month for 1,000 calls.
What platforms does Infinity work on?
Infinity is available on Web.
Does Infinity have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Infinity is listed for Web.
Does Infinity have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Infinity is listed for Web.
Is Infinity open source?
Infinity is not described as open source on its own site, as read on Nov 12, 2026.
Does Infinity have an API?
Yes. Infinity offers a public API, according to its own site.
What does Infinity integrate with?
Infinity's listing names Google Ads, Microsoft Advertising, Meta, Google Analytics 4, Salesforce and HubSpot.
Who makes Infinity?
Infinity is made by a company of the same name.
What are the alternatives to Infinity?
The closest alternatives to Infinity in our directory are CallRail, CTM, Invoca, Marchex and Convirza.
How does Infinity compare with other marketing reporting and call tracking tools?
Infinity's GPA of 1.6 is higher than 0 of the 40 other marketing reporting and call tracking tools we grade, and level with 6.
Is Infinity good value for money?
ToolGPA grades Infinity D for value for money. Its paid plans start at about $467.62 a month, against a middle price of $63.50 for the category: 28 of the 31 others that charge start lower.
Could I make my own version of Infinity?
To replace Infinity you would be making phone numbers that change for each visitor so every call is traced to its source.
Where this guide comes from
The prices, plans, platforms and features were read from Infinity’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Infinity's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Infinity. Prices change, so check infinity.co before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Infinity, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/infinity-call-tracking
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Infinity: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/infinity-call-tracking
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/infinity-call-tracking/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after Infinity, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 41 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Infinity’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Infinity is a trademark of its owner, and this guide is not made, paid for or approved by Infinity. Prices and plans change: check infinity.co before you buy.