Infinity vs Invoca (2026): which should you pick?

Pick Infinity if

• Fits if you are a UK or European marketer who wants one monthly fee, not per-call billing
• Works for multi-location brands that report calls by location

Look elsewhere if

• Pricey if you are small: Starter is £349 for 1,000 calls
• Watch out: each package has a call cap of 1,000, 5,000 or 10,000 a month
• Watch out: the AI Suite adds £200 on Starter and £1,000 on Growth
• Skip it if you need CRM on Growth, where it is an add-on
• Watch out: the page does not say whether the fee is billed monthly or annually

Pick Invoca if

• Fits if you run an enterprise team that attributes phone calls to ad campaigns
• Works for pay-per-call and affiliate programs, which have separate tiers

Look elsewhere if

• Not for you if you want to see prices: all tiers are quoted
• Watch out: Signal AI, PreSense and AI quality scoring are add-ons
• Watch out: Salesforce and some other integrations are paid add-ons
• Tight if you grow: number allowances are 6,000, 12,000 and 18,000 a year by tier
• Skip it if you want a trial or free plan, as none is listed

Infinity

• Prices are in pounds sterling, from the UK pricing page.
• Each package has a monthly call cap: 1,000, 5,000 or 10,000 calls.
• CRM integration and Smart Match are add-ons on Growth; Smart Voice is priced on application.
• The pricing page does not say whether the monthly fee is billed monthly or annually.

Invoca

• No prices are published; every tier is a custom quote.
• Signal AI, PreSense and AI-Powered Quality Management are add-ons, not part of the base tiers.
• Salesforce CRM and some other premium integrations are paid add-ons on Pro and Enterprise.
• Number allowances differ by tier: 6,000 on Pro, 12,000 on Enterprise and 18,000 on Elite, counted annually.

Infinity

Call-to-campaign tracking

Every package tracks calls down to campaign, channel and keyword and records every call.

Ad platform integrations

Google Ads, Microsoft Advertising, Meta and GA4 integrations are included on every package, along with an API and webhooks.

AI Suite

An optional version of each package that scores every call for intent and outcome.

Smart Match

Connects conversations to sales and revenue; included from Pro, available as an add-on on Growth.

Call menus and whisper

Call whisper, welcome messages and IVR call menus come with Growth and above.

Invoca

Dynamic number insertion

Swaps the phone number on a website per visitor so each call links to session-level digital data such as the campaign and keyword.

Offline conversion import

Call outcomes and revenue can be reported back by file upload or API, for closed-loop attribution against ad spend.

Ad and CRM integrations

Pro lists Google Ads, Google Analytics 4, Microsoft Ads, Meta Ads, HubSpot and Slack; higher tiers add more ad platforms.

Call recording and IVR

Calls can be recorded and routed through custom IVRs, with alerts for unanswered calls and voicemails.

Signal AI add-on

A paid add-on that transcribes calls and detects intent, outcome, topics and sentiment, with custom AI models and keyword spotting.

Tiers for pay-per-call

Separate Performance Professional and Performance Enterprise tiers add payout assignment, campaign syndication and real-time routing.

Infinity

• Starter£349

  per month for 1,000 calls

  30 tracking numbers, 1 website and brand. With the AI Suite the price is £549 a month.

• Growth£1,495

  per month for 5,000 calls

  250 tracking numbers, up to 10 locations or brands, call menus (IVR). £2,495 a month with the AI Suite.

• Pro£2,500

  per month for 10,000 calls

  1,000 tracking numbers, up to 100 locations, Smart Match, Salesforce or HubSpot, and a customer success manager. £4,000 with the AI Suite.

• EnterpriseCustom

  Over 10,000 calls a month, 2,500+ tracking numbers, Smart Routing, professional services and Gold support.

Invoca

Pricing could not be confirmed. See invoca.com.