CTM vs Invoca (2026): which should you pick?

Pick CTM if

• Fits if you're an agency tracking calls for clients under your own brand
• Works for sales teams that want call tracking and a dialer in one place, with unlimited users

Look elsewhere if

• Not for you if you want to try it free, as only the first month's plan fee is waived
• Tight if you need form tracking, which starts on Marketing Pro at $149 a month
• Watch out: no numbers or minutes are included, so US local numbers are $2 a month and minutes 4¢ on top
• Pricey if you lean on AI, with transcription at 2¢ a minute and VoiceAI 12¢ a minute after 60 free minutes per agent
• Watch out: usage comes from a prepaid balance on a credit card that refills itself when it runs low

Pick Invoca if

• Fits if you run an enterprise team that attributes phone calls to ad campaigns
• Works for pay-per-call and affiliate programs, which have separate tiers

Look elsewhere if

• Not for you if you want to see prices: all tiers are quoted
• Watch out: Signal AI, PreSense and AI quality scoring are add-ons
• Watch out: Salesforce and some other integrations are paid add-ons
• Tight if you grow: number allowances are 6,000, 12,000 and 18,000 a year by tier
• Skip it if you want a trial or free plan, as none is listed

CTM

• No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
• Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
• Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
• Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.

Invoca

• No prices are published; every tier is a custom quote.
• Signal AI, PreSense and AI-Powered Quality Management are add-ons, not part of the base tiers.
• Salesforce CRM and some other premium integrations are paid add-ons on Pro and Enterprise.
• Number allowances differ by tier: 6,000 on Pro, 12,000 on Enterprise and 18,000 on Elite, counted annually.

CTM

Call, text and form attribution

Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.

Recording and conversation intelligence

Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.

AskAI and VoiceAI

AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.

Agency tools

Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.

Routing and softphone

IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.

Numbers in 80+ countries

Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.

Invoca

Dynamic number insertion

Swaps the phone number on a website per visitor so each call links to session-level digital data such as the campaign and keyword.

Offline conversion import

Call outcomes and revenue can be reported back by file upload or API, for closed-loop attribution against ad spend.

Ad and CRM integrations

Pro lists Google Ads, Google Analytics 4, Microsoft Ads, Meta Ads, HubSpot and Slack; higher tiers add more ad platforms.

Call recording and IVR

Calls can be recorded and routed through custom IVRs, with alerts for unanswered calls and voicemails.

Signal AI add-on

A paid add-on that transcribes calls and detects intent, outcome, topics and sentiment, with custom AI models and keyword spotting.

Tiers for pay-per-call

Separate Performance Professional and Performance Enterprise tiers add payout assignment, campaign syndication and real-time routing.

CTM

• Marketing Lite$65

  per month, billed yearly ($79 billed monthly), plus usage

  Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included.

• Marketing Pro$149

  per month, billed yearly ($179 billed monthly), plus usage

  25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support.

• Sales Engage$274

  per month, billed yearly ($329 billed monthly), plus usage

  Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong.

• Enterprise$1,999

  per month and up, billed yearly

  Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support.

Invoca

Pricing could not be confirmed. See invoca.com.

CTM

• Annual discount

  Up to 2 months free with yearly billing

  Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.

• Other savings

  Up to 6 months free with 2-year prepay

  Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.

• Other savings

  First month's plan fee waived

  CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.

Invoca

No public discounts listed.