CallRail vs CTM
We give CallRail a 2.4 GPA and CTM a 2.2, out of 4.0. CallRail grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CallRail
Call tracking and attribution that ties phone leads to campaigns
CTM
Call tracking, attribution and a softphone, with agency sub-accounts
How we grade them
| 2.4GPACallRailFair | 2.2GPACTMFair | |
|---|---|---|
| Value for money | CGraded on a small business with 5 tracking numbers and about 500 minutes a month. Lead Tracking is $50 a month billed yearly for 5 numbers and 250 minutes, and the other 250 minutes at 6¢ bring it to about $65. That's the middle of what call trackers here charge. Form tracking needs $95. | CGraded on a small business with 5 numbers and about 500 minutes a month. Marketing Lite is $65 a month billed yearly, and 5 US local numbers at $2 plus 500 minutes at 4¢ add $30, so about $95. That's dearer than CallRail or Nimbata for the same, though users are unlimited. |
| Free plan and trial | CNo free plan. The 14-day trial needs no credit card, but texting only switches on once the trial's over. | DNo free plan and no free trial. CTM waives the first month's plan fee, but you still pay for numbers and minutes from a prepaid balance on a card. |
| Features | BCall and text tracking with recording, routing, transcription and automation rules on every plan, form tracking on the Complete plans, and AI call summaries and sentiment on Lead Conversion. It covers the whole call tracking job. | BCall and text attribution, recording, forwarding and IVR on every plan, form tracking, 25 client sub-accounts and AI call analysis from Marketing Pro, and a softphone and dialer on Sales Engage. It covers the whole job, with numbers in 80+ countries. |
| Ease of use | CNo rating on record. Tracking numbers and the dynamic numbers on your site need setting up, and the plans plus usage charges take a minute to understand. | CNo rating on record. Numbers, routing, IVR menus and the prepaid usage balance all need setting up, and the plans run all the way to a sales calling suite, so there's a lot to learn. |
| Platforms and integrations | BWeb plus iPhone, iPad and Android apps, with Google Ads, Microsoft Ads, Meta, GA4, HubSpot, Salesforce, ServiceTitan and Zapier, and a free API up to 1,500 calls a month. No desktop app, and it's sold in 4 countries only. | BWeb plus iPhone and Android apps, with Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom. The API comes with Marketing Pro, and numbers are sold in 80+ countries. No desktop app. |
| Best for | tracking which ads make the phone ring | call tracking for agencies and sales teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CallRail and CTM. How we grade
Price against what you get
CallRail starts at $50 a month and scores 2.7 out of 4 on features, ease of use and platforms. CTM starts at $65 a month and scores 2.7.
They score the same, and CallRail starts $15 a month lower. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than CallRail for less, and 1 scores higher than CTM for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly. CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage.
- CallRail also covers forms and reports.
- CTM also covers workflow automation and business phone line.
At a glance
| CallRail | CTM | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $50 per month for 5 numbers and 250 minutes, billed yearly | $65 per month, billed yearly ($79 billed monthly), plus usage |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; texting turns on after the trial | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallRail, Inc. | CallTrackingMetrics, LLC |
| Price read from | callrail.com | ctm.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
CallRail
- Local service businesses that get most leads by phone
- Marketers proving which campaigns and keywords make the phone ring
- Agencies that report call leads to clients
CTM
- Agencies tracking calls for many clients under their own brand
- Businesses that want to buy only the numbers and minutes they use
- Sales teams that want call tracking and a dialer in one tool
Worth knowing
CallRail
- Every plan covers 5 local numbers and 250 minutes; extra local numbers are $3 each, minutes 6¢, toll-free numbers $5, toll-free minutes 8¢ and texts 3¢.
- Prices shown by default are for yearly billing, with the 12-month base fee due up front and usage billed monthly; monthly-billed rates are not displayed.
- Available in the US, Canada, the UK and Australia only.
- API access is free up to 1,500 calls a month, then $80 or $200 a month by usage tier.
CTM
- No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
- Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
- Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
- Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.
Key features
CallRail
- Call and text tracking
- Dynamic tracking numbers show which ad, keyword, page or campaign led to each call or text, with recording and call routing.
- Form tracking
- The Complete plans attribute form submissions to their source alongside calls, and include a custom form builder.
- Conversation Intelligence
- Calls are transcribed; the Lead Conversion plans add AI call summaries, sentiment, keyword spotting and automatic conversion tagging.
- Ad and analytics integrations
- Connects with Google Ads, Microsoft Ads, Meta Ads Manager and Google Analytics 4, plus CRMs such as HubSpot and Salesforce and field-service tools like ServiceTitan.
- Voice Assist
- An AI voice assistant answers missed calls around the clock and qualifies leads. It is an add-on from $95 a month.
- Mobile apps
- iPhone, iPad and Android apps for calling and texting leads from a tracking number, tagging and valuing leads, and checking a metrics dashboard.
CTM
- Call, text and form attribution
- Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.
- Recording and conversation intelligence
- Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.
- AskAI and VoiceAI
- AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.
- Agency tools
- Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.
- Routing and softphone
- IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.
- Numbers in 80+ countries
- Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.
Plans
CallRail
Lead Tracking$50
per month for 5 numbers and 250 minutes, billed yearly
Call and text tracking with attribution, recording, routing, transcription and automation rules; 25 texts a month. Usage past the limits is extra.
Lead Tracking Complete$95
per month for 5 numbers and 250 minutes, billed yearly
Adds form tracking and attribution, a form builder, 1,000 form submissions a month and multi-touch cost-per-lead reports.
Lead Conversion$150
per month for 5 numbers and 250 minutes, billed yearly
Lead Tracking plus Premium Conversation Intelligence: call summaries, sentiment, keyword analysis, auto-tagging and 10,000 analysis minutes.
Lead Conversion Complete$195
per month for 5 numbers and 250 minutes, billed yearly
Call, text and form tracking together with Premium Conversation Intelligence and coaching tools.
CTM
Marketing Lite$65
per month, billed yearly ($79 billed monthly), plus usage
Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included.
Marketing Pro$149
per month, billed yearly ($179 billed monthly), plus usage
25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support.
Sales Engage$274
per month, billed yearly ($329 billed monthly), plus usage
Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong.
Enterprise$1,999
per month and up, billed yearly
Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support.
Ways to pay less
CallRail
- Annual discount
Save up to 10% with a yearly plan
CallRail's pricing page says yearly billing saves up to 10% against paying month to month; the base fee for 12 months is paid up front.
CTM
- Annual discount
Up to 2 months free with yearly billing
Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.
- Other savings
Up to 6 months free with 2-year prepay
Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.
- Other savings
First month's plan fee waived
CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.
