Octoboard review (2026): is the free plan enough?
Modular marketing, PPC, web and e-commerce analytics dashboards
Black Friday: is there a Octoboard sale?
Octoboard report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for small pay-per-module analytics
Octoboard sells analytics as separate modules for marketing, PPC, e-commerce, web and AI access, each priced in euros from €12 a month. There is a free plan with no card, but its limits aren't spelled out. Modules each have their own cap, so a multi-module setup adds up.
Who Octoboard is for
- Fits if you want to pay for one module, like PPC or e-commerce, rather than a bundle
- Works for small teams that want a white-label client portal cheaply
Who Octoboard is not for
- Tight if you use several modules, since each carries its own price and cap
- Watch out: prices are in euros and yearly billing is shown as 30% off
- Watch out: the free plan's limits aren't stated on the pricing page
- Watch out: the agency tab's prices could not be read
Why Octoboard gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for money€12 to €20 a month per module, below this category's cheaper quarter at $30. Each module has its own cap, and a few add up.
- CFree plan and trialA free plan with no card, whose limits the pricing page doesn't state.
- CFeaturesSEO and PPC reports, web analytics, e-commerce and MCP. Each is a separate module with its own allowance.
- CEase of useNo store rating on record. You connect sources and build dashboards.
- BPlatforms and integrationsWeb only, with data sources, BigQuery and Sheets exports and an MCP.
What these grades rest on. Graded from this listing, whose facts were read from Octoboard's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Octoboard? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/octoboard#review"><img src="https://toolgpa.com/badge/octoboard.svg" alt="Octoboard: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Octoboard stands among marketing reporting and call tracking tools
Octoboard's GPA of 2.4 is higher than 27 of the 40 other marketing reporting and call tracking tools we grade, and level with 11.
It stands best on value for money (B, above 35 of 40) and worst on features (C, above 0).
Its paid plans start at about $13.41 a month, against a middle price of $63.50 for the category: 3 of the 31 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Octoboard’s own letter is outlined.
- BValue for moneyAbove 35 of 40, level with 4
- CFree plan and trialAbove 17 of 40, level with 21
- CFeaturesAbove 0 of 40, level with 27
- CEase of useAbove 0 of 40, level with 40
- BPlatforms and integrationsAbove 4 of 40, level with 36
Price against what you get
Each dot is one of 32 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Octoboard, or make your own?
Keep it
The plain part of Octoboard you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.4 is higher than 27 of the 40 other marketing reporting and call tracking tools we grade. It costs $160.88 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- A tracking script and a database that counts every visit.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Google Sheets, BigQuery and Looker Studio among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Octoboard’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Octoboard?
Octoboard sells analytics as separate modules: Marketing Analytics, PPC Data Analytics, Ecommerce Analytics, Web Analytics and an MCP for AI agents. Each module is priced monthly in euros with its own usage allowance, and modules can be combined in one subscription.
Worth knowing
- Prices are shown in euros and each module has its own usage cap, so a multi-module setup adds up.
- Yearly billing is shown as saving 30%, but the figures above are monthly prices.
- The pricing page has a separate For Marketing Agency tab whose prices could not be read here.
- The free plan's limits are not spelled out on the pricing page.
Key features
- Automated marketing reports
- Marketing Analytics builds scheduled SEO and PPC reports and unlimited dashboards, with a white-label client portal.
- Cross-channel PPC analytics
- The PPC module adds custom metrics and dimensions, currency conversion, data mapping and exports to BigQuery and Google Sheets.
- Web and e-commerce analytics
- Separate modules cover real-time site events, heatmaps and funnels, and live orders, carts and customer segments.
- Keyword rank tracker
- The site lists a keyword rank tracker among its business features; Marketing Analytics includes 100 keywords.
- MCP for AI agents
- The Octoboard MCP gives AI agents access to your cloud data to query it and build reports inside the AI tool.
Octoboard pricing
As of Nov 12, 2026, Octoboard has a free plan, and paid plans start at €12 per month for the Ecommerce Analytics module, billed monthly.
- Starts at
- €12 per month for the Ecommerce Analytics module, billed monthly
- Free plan
- A free plan with no credit card needed; its limits are not stated on the pricing page.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Ecommerce Analytics | €12per month for 500 orders and 1,000 emails, billed monthly | Real-time transactions, shopping cart analytics, customer segmentation and email marketing features; extra usage in steps. |
| Web Analytics | €14per month for 10,000 website events, billed monthly | Real-time dashboards, geo-location, IP-to-business conversion, page heatmaps, goals and sales funnel analytics. |
| Marketing Analytics | €15per month for 3 data sources, billed monthly | Automated SEO and PPC reports, unlimited dashboards, white-label client portal, 100 keywords and 20 SEO audits. |
| PPC Data Analytics | €20per month for €10,000 monthly ad spend, billed monthly | Cross-channel paid advertising analytics with custom metrics, currency conversion, data mapping and exports to BigQuery and Sheets. |
| Octoboard MCP | €12per month for 1,000 MCP requests, billed monthly | Lets AI agents query your Octoboard data and build reports inside the AI tool; charged in steps of 1,000 requests. |
Read from octoboard.com on Nov 12, 2026. Prices change, so confirm with Octoboard before you buy.
Ways to pay less
- Annual discountYearly billing saves 30%
The pricing page's Yearly toggle is labeled as a 30% saving against monthly billing.
Stated on octoboard.com
Works with
Octoboard alternatives
- Octoboard vs Databox
Free plan · from $71/mo
- Octoboard vs DashThis
Free trial · from $44/mo
- Octoboard vs AgencyAnalytics
Free trial · from $20/mo
- Octoboard vs Klipfolio
Free trial · from $120/mo
- Octoboard vs Whatagraph
From $812/mo
Common questions
Does Octoboard have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Octoboard is listed for Web.
Does Octoboard have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Octoboard is listed for Web.
Is Octoboard open source?
Octoboard is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.