The Octoboard Insider’s Guide
Everything we know about Octoboard in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Octoboard
The Insider’s Guide
Modular marketing, PPC, web and e-commerce analytics dashboards
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Octoboard’s own pages.
Made by Octoboard · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Octoboard’s own pages, its app-store listings and our grades. Every fact in it is on Octoboard’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 27 of the 40 other marketing reporting and call tracking tools we grade
Octoboard sells analytics as separate modules: Marketing Analytics, PPC Data Analytics, Ecommerce Analytics, Web Analytics and an MCP for AI agents. Each module is priced monthly in euros with its own usage allowance, and modules can be combined in one subscription.
To get you started, here are 9 things to know about Octoboard, taken from its own pages and our grades.
Modules each have their own cap, so a multi-module setup adds up.
- 1
Best for small pay-per-module analytics
There is a free plan with no card, but its limits aren't spelled out.
- 2
Paid plans start at about $13.41 a month
As its pricing page puts it: €12 per month for the Ecommerce Analytics module, billed monthly.
- 3
There is a free plan
A free plan with no credit card needed; its limits are not stated on the pricing page.
- 4
It runs on Web
Web.
- 5
Automated marketing reports
Marketing Analytics builds scheduled SEO and PPC reports and unlimited dashboards, with a white-label client portal.
- 6
Cross-channel PPC analytics
The PPC module adds custom metrics and dimensions, currency conversion, data mapping and exports to BigQuery and Google Sheets.
- 7
Web and e-commerce analytics
Separate modules cover real-time site events, heatmaps and funnels, and live orders, carts and customer segments.
- 8
A 2.4 GPA, above 27 of 40
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Octoboard you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
Octoboard at a glance
- Pricing
- Free plan, from €12 per month for the Ecommerce Analytics module, billed monthly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Octoboard
- Category
- Marketing Reports & Call Tracking
- Our grade
- 2.4 GPA, fair
The report card
Best for small pay-per-module analytics
Octoboard sells analytics as separate modules for marketing, PPC, e-commerce, web and AI access, each priced in euros from €12 a month. There is a free plan with no card, but its limits aren't spelled out. Modules each have their own cap, so a multi-module setup adds up.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | €12 to €20 a month per module, below this category's cheaper quarter at $30. Each module has its own cap, and a few add up. |
| Free plan and trial | C | A free plan with no card, whose limits the pricing page doesn't state. |
| Features | C | SEO and PPC reports, web analytics, e-commerce and MCP. Each is a separate module with its own allowance. |
| Ease of use | C | No store rating on record. You connect sources and build dashboards. |
| Platforms and integrations | B | Web only, with data sources, BigQuery and Sheets exports and an MCP. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Octoboard is for
- Fits if you want to pay for one module, like PPC or e-commerce, rather than a bundle
- Works for small teams that want a white-label client portal cheaply
Who it is not for
- Tight if you use several modules, since each carries its own price and cap
- Watch out: prices are in euros and yearly billing is shown as 30% off
- Watch out: the free plan's limits aren't stated on the pricing page
- Watch out: the agency tab's prices could not be read
Good to know
Good for
- Small teams that want to pay only for the modules they use
- Marketers who need SEO, PPC and web reporting in one place
- Online stores wanting live order and cart analytics
Worth knowing
- Prices are shown in euros and each module has its own usage cap, so a multi-module setup adds up.
- Yearly billing is shown as saving 30%, but the figures above are monthly prices.
- The pricing page has a separate For Marketing Agency tab whose prices could not be read here.
- The free plan's limits are not spelled out on the pricing page.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
~$13.41
A month to start. There is a free plan too
Octoboard has a free plan. Paid plans start at €12 per month for the Ecommerce Analytics module, billed monthly.
Each module has its own cap, and a few add up.
Ecommerce Analytics
€12
per month for 500 orders and 1,000 emails, billed monthly
Real-time transactions, shopping cart analytics, customer segmentation and email marketing features; extra usage in steps.
Web Analytics
€14
per month for 10,000 website events, billed monthly
Real-time dashboards, geo-location, IP-to-business conversion, page heatmaps, goals and sales funnel analytics.
Marketing Analytics
€15
per month for 3 data sources, billed monthly
Automated SEO and PPC reports, unlimited dashboards, white-label client portal, 100 keywords and 20 SEO audits.
PPC Data Analytics
€20
per month for €10,000 monthly ad spend, billed monthly
Cross-channel paid advertising analytics with custom metrics, currency conversion, data mapping and exports to BigQuery and Sheets.
Octoboard MCP
€12
per month for 1,000 MCP requests, billed monthly
Lets AI agents query your Octoboard data and build reports inside the AI tool; charged in steps of 1,000 requests.
The free plan
A free plan with no credit card needed; its limits are not stated on the pricing page.
Read from octoboard.com on Nov 12, 2026.
Ways to pay less
Annual discount
Yearly billing saves 30%
The pricing page's Yearly toggle is labeled as a 30% saving against monthly billing.
Stated on octoboard.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Modular marketing, PPC, web and e-commerce analytics dashboards. Here is what it does, as its own site describes it, and what it covers: AI features, reports, rank tracking, dashboards, web analytics.
SEO and PPC reports, web analytics, e-commerce and MCP.
- Automated marketing reports
- Marketing Analytics builds scheduled SEO and PPC reports and unlimited dashboards, with a white-label client portal.
- Cross-channel PPC analytics
- The PPC module adds custom metrics and dimensions, currency conversion, data mapping and exports to BigQuery and Google Sheets.
- Web and e-commerce analytics
- Separate modules cover real-time site events, heatmaps and funnels, and live orders, carts and customer segments.
- Keyword rank tracker
- The site lists a keyword rank tracker among its business features; Marketing Analytics includes 100 keywords.
- MCP for AI agents
- The Octoboard MCP gives AI agents access to your cloud data to query it and build reports inside the AI tool.
Where it runs
- Web
What it works with
- Google Sheets
- BigQuery
- Looker Studio
- ChatGPT
- Claude
Octoboard is made by Octoboard.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
27/40
Other marketing reporting and call tracking tools it is graded above
Octoboard's GPA of 2.4 is higher than 27 of the 40 other marketing reporting and call tracking tools we grade, and level with 11.
It stands best on value for money (B, above 35 of 40) and worst on features (C, above 0).
Its paid plans start at about $13.41 a month, against a middle price of $63.50 for the category: 3 of the 31 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Octoboard’s own letter is outlined.
- BValue for moneyAbove 35 of 40
- CFree plan and trialAbove 17 of 40
- CFeaturesAbove 0 of 40
- CEase of useAbove 0 of 40
- BPlatforms and integrationsAbove 4 of 40
Price against what you get
Each dot is one of 32 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. Octoboard is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Octoboard you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.4 is higher than 27 of the 40 other marketing reporting and call tracking tools we grade. It costs $160.88 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- A tracking script and a database that counts every visit.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Google Sheets, BigQuery and Looker Studio among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Octoboard’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Databox, DashThis, AgencyAnalytics, Klipfolio and Whatagraph
The 5 tools Octoboard is most often weighed against, with where each one differs from it.
- 2.4GPA
Databox
Free plan · from $71/mo
Reporting dashboards with an AI analyst over 130+ connected sources.
- Octoboard also covers rank tracking and web analytics.
- Databox also covers goals.
- 2.2GPA
DashThis
Free trial · from $44/mo
White-labeled marketing report dashboards priced by dashboard.
- Octoboard has a free plan. DashThis does not, though it has a free trial.
- Octoboard also covers rank tracking and web analytics.
- 2.6GPA
AgencyAnalytics
Free trial · from $20/mo
White-labeled client reporting dashboards for marketing agencies.
- Octoboard has a free plan. AgencyAnalytics does not, though it has a free trial.
- Octoboard also covers web analytics.
- AgencyAnalytics also covers backlink analysis.
- 2.4GPA
Klipfolio
Free trial · from $120/mo
Custom-built business dashboards from 130+ sources and APIs.
- Octoboard has a free plan. Klipfolio does not, though it has a free trial.
- Octoboard also covers rank tracking and web analytics.
- Klipfolio also covers spreadsheets.
- 1.6GPA
Whatagraph
From $812/mo
Marketing reports and dashboards built by AI agents, for agencies.
- Octoboard has a free plan. Whatagraph does not.
- Octoboard also covers rank tracking and web analytics.
- Whatagraph also covers AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Octoboard free?
Octoboard has a free plan. A free plan with no credit card needed; its limits are not stated on the pricing page.
How much does Octoboard cost?
Octoboard lists 5 plans. Ecommerce Analytics: €12 per month for 500 orders and 1,000 emails, billed monthly.
What platforms does Octoboard work on?
Octoboard is available on Web.
Does Octoboard offer any discounts?
Octoboard publicly lists the following: Yearly billing saves 30%.
Does Octoboard have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Octoboard is listed for Web.
Does Octoboard have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Octoboard is listed for Web.
Is Octoboard open source?
Octoboard is not described as open source on its own site, as read on Nov 12, 2026.
What does Octoboard integrate with?
Octoboard's listing names Google Sheets, BigQuery, Looker Studio, ChatGPT and Claude.
Who makes Octoboard?
Octoboard is made by a company of the same name.
What are the alternatives to Octoboard?
The closest alternatives to Octoboard in our directory are Databox, DashThis, AgencyAnalytics, Klipfolio and Whatagraph.
How does Octoboard compare with other marketing reporting and call tracking tools?
Octoboard's GPA of 2.4 is higher than 27 of the 40 other marketing reporting and call tracking tools we grade, and level with 11.
Is Octoboard good value for money?
ToolGPA grades Octoboard B for value for money. Its paid plans start at about $13.41 a month, against a middle price of $63.50 for the category: 3 of the 31 others that charge start lower.
Could I make my own version of Octoboard?
The plain part of Octoboard you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Octoboard’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Octoboard's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Octoboard. Prices change, so check octoboard.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Octoboard, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/octoboard
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Octoboard: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/octoboard
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/octoboard/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after Octoboard, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 41 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Octoboard’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Octoboard is a trademark of its owner, and this guide is not made, paid for or approved by Octoboard. Prices and plans change: check octoboard.com before you buy.