DashThis vs Octoboard (2026): which should you pick?
As of Nov 12, 2026, Octoboard grades higher than DashThis: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Octoboard grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DashThis
White-labeled marketing report dashboards priced by dashboard
Octoboard
Modular marketing, PPC, web and e-commerce analytics dashboards
Which one is for you
Pick DashThis if
- Fits if you build one dashboard per client and want your brand on it
- Works for marketers who mostly report on Google, Meta and LinkedIn ads, with the whole team logged in
Look elsewhere if
- Tight if you have more than 3 clients, as the next plan is $139 a month billed yearly
- Skip it if your clients use platforms outside its 34 or so integrations, as the rest come in by Sheets or CSV
- Watch out: each connected account counts as a source, with 15 on Individual and 40 on Professional
- Pricey if you want custom questions in AI Insights Pro, at $19 a month or $15 billed yearly
- Not for you if you want a free plan, as dashboards lock when the 14-day trial ends until you pay
Pick Octoboard if
- Fits if you want to pay for one module, like PPC or e-commerce, rather than a bundle
- Works for small teams that want a white-label client portal cheaply
Look elsewhere if
- Tight if you use several modules, since each carries its own price and cap
- Watch out: prices are in euros and yearly billing is shown as 30% off
- Watch out: the free plan's limits aren't stated on the pricing page
- Watch out: the agency tab's prices could not be read
How we grade them
| 2.2GPADashThisFair | 2.4GPAOctoboardFair | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients. Individual covers only 3 dashboards, so 5 clients need Professional at $139 a month billed yearly ($164 monthly) for 10. That's on the dear side for 5 clients, though white-labeling and unlimited users come with it. | B€12 to €20 a month per module, below this category's cheaper quarter at $30. Each module has its own cap, and a few add up. |
| Free plan and trial | CNo free plan. The 14-day trial gives you 10 dashboards with no credit card. When it ends, your dashboards stay saved but locked until you pay. | CA free plan with no card, whose limits the pricing page doesn't state. |
| Features | CMulti-source dashboards with blended data, templates and cloning, white-label on your own domain, scheduled emails, PDFs and AI insights. The gap is integrations: about 34 native ones, with everything else coming in through Google Sheets or CSV. | CSEO and PPC reports, web analytics, e-commerce and MCP. Each is a separate module with its own allowance. |
| Ease of use | CNo rating on record. Preset dashboards and cloning make each new client quicker, but you still connect every account and arrange the widgets yourself. | CNo store rating on record. You connect sources and build dashboards. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to GA4, Google Ads, Meta Ads, LinkedIn Ads, Search Console, Semrush, CallRail and Shopify, and Claude or ChatGPT can read dashboards through its MCP connector. | BWeb only, with data sources, BigQuery and Sheets exports and an MCP. |
| Best for | simple per-client marketing dashboards | small pay-per-module analytics |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DashThis and Octoboard. How we grade
Price against what you get
DashThis starts at $44 a month and scores 2.3 out of 4 on features, ease of use and platforms. Octoboard starts at about $13.41 a month and scores 2.3.
They score the same, and Octoboard starts $30.59 a month lower. Of the other marketing reporting and call tracking tools on the chart, 3 score higher than DashThis for less, and none scores higher than Octoboard for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Octoboard also covers rank tracking and web analytics.
At a glance
| DashThis | Octoboard | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $44 per month for 3 dashboards, billed yearly ($54 billed monthly) | €12 per month for the Ecommerce Analytics module, billed monthly |
| Free plan | None | A free plan with no credit card needed; its limits are not stated on the pricing page. |
| Free trial | 14-day free trial with 10 dashboards, no credit card required | None listed |
| Web | ||
| Made by | Moment Zero Inc. | Octoboard |
| Price read from | dashthis.com | octoboard.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
DashThis
- Plans cap dashboards and sources; each connected account, such as one GA4 property or ad account, counts as one source.
- Custom questions and client context in AI Insights Pro cost $19 a month, or $15 a month billed yearly.
- There is no free plan; when the trial ends, dashboards stay saved but cannot be opened until you pay.
- Native integrations number about 34; other platforms come in through Google Sheets or CSV files.
Octoboard
- Prices are shown in euros and each module has its own usage cap, so a multi-module setup adds up.
- Yearly billing is shown as saving 30%, but the figures above are monthly prices.
- The pricing page has a separate For Marketing Agency tab whose prices could not be read here.
- The free plan's limits are not spelled out on the pricing page.
Key features
DashThis
- 34+ native integrations
- Google Analytics 4, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, CallRail, Shopify and more, plus Google Sheets and CSV uploads for anything else.
- Multi-source dashboards
- Put several platforms and accounts in one dashboard and blend data, such as combined ad spend from Facebook Ads and Google Ads.
- Templates and cloning
- Start from preset dashboards and KPI bundles, save your own templates and clone a dashboard for each new client.
- White label and custom domain
- Remove DashThis branding, add your logo and colors, and share dashboards from your own domain and email address on every plan.
- Automated sharing
- Schedule email dispatches of updated dashboards, share live links or export PDFs, with comments and widget notes.
- AI insights and MCP connector
- Free preset AI insights flag wins, issues and opportunities; an MCP connector lets Claude or ChatGPT read your dashboards.
Octoboard
- Automated marketing reports
- Marketing Analytics builds scheduled SEO and PPC reports and unlimited dashboards, with a white-label client portal.
- Cross-channel PPC analytics
- The PPC module adds custom metrics and dimensions, currency conversion, data mapping and exports to BigQuery and Google Sheets.
- Web and e-commerce analytics
- Separate modules cover real-time site events, heatmaps and funnels, and live orders, carts and customer segments.
- Keyword rank tracker
- The site lists a keyword rank tracker among its business features; Marketing Analytics includes 100 keywords.
- MCP for AI agents
- The Octoboard MCP gives AI agents access to your cloud data to query it and build reports inside the AI tool.
Plans
DashThis
Individual$44
per month for 3 dashboards, billed yearly ($54 billed monthly)
3 dashboards and 15 connected sources, with every feature: white-labeling, custom domain, scheduled emails, PDF export and the MCP connector.
Professional$139
per month for 10 dashboards, billed yearly ($164 billed monthly)
10 dashboards and 40 sources, with the same features and unlimited users.
Business$279
per month for 25 dashboards, billed yearly ($324 billed monthly)
25 dashboards and 100 sources. DashThis marks it as its most popular plan.
Standard$429
per month for 50 dashboards, billed yearly ($499 billed monthly)
50 dashboards and 200 sources. The price rises with dashboards: $664 a month billed yearly for 100 dashboards and 400 sources.
CustomCustom
For more than 1,500 dashboards, priced through sales.
Octoboard
Ecommerce Analytics€12
per month for 500 orders and 1,000 emails, billed monthly
Real-time transactions, shopping cart analytics, customer segmentation and email marketing features; extra usage in steps.
Web Analytics€14
per month for 10,000 website events, billed monthly
Real-time dashboards, geo-location, IP-to-business conversion, page heatmaps, goals and sales funnel analytics.
Marketing Analytics€15
per month for 3 data sources, billed monthly
Automated SEO and PPC reports, unlimited dashboards, white-label client portal, 100 keywords and 20 SEO audits.
PPC Data Analytics€20
per month for €10,000 monthly ad spend, billed monthly
Cross-channel paid advertising analytics with custom metrics, currency conversion, data mapping and exports to BigQuery and Sheets.
Octoboard MCP€12
per month for 1,000 MCP requests, billed monthly
Lets AI agents query your Octoboard data and build reports inside the AI tool; charged in steps of 1,000 requests.
Ways to pay less
DashThis
- Annual discount
Lower monthly rate with yearly billing
Paid yearly, Individual is $44 a month instead of $54 (saving $120 a year) and Business $279 instead of $324 (saving $540 a year).
Octoboard
- Annual discount
Yearly billing saves 30%
The pricing page's Yearly toggle is labeled as a 30% saving against monthly billing.
Common questions
Which is cheaper, DashThis or Octoboard?
As of Nov 12, 2026, Octoboard is cheaper to start with: about $13.41 a month, against $44 a month for DashThis. DashThis starts at $44 per month for 3 dashboards, billed yearly ($54 billed monthly), and Octoboard starts at €12 per month for the Ecommerce Analytics module, billed monthly.
Which has a free plan, DashThis or Octoboard?
As of Nov 12, 2026, only Octoboard has a free plan. DashThis does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.