Databox vs Octoboard (2026): which should you pick?

Pick Databox if

• Fits if you want marketing, sales and finance numbers on one screen
• Works for small agencies with four or five clients on the Agency plan

Look elsewhere if

• Pricey if your clients expect reports under your own brand, at $200 a month extra
• Tight if you're on the free plan with more than three accounts to connect
• Watch out: each account or property counts as a data source, and every plan caps sources
• Pricey if you need fresh numbers, as 15-minute syncs cost $14 a month per source on top
• Not for you if you want spreadsheets, databases or APIs on the free plan, as custom integrations need a paid plan

Pick Octoboard if

• Fits if you want to pay for one module, like PPC or e-commerce, rather than a bundle
• Works for small teams that want a white-label client portal cheaply

Look elsewhere if

• Tight if you use several modules, since each carries its own price and cap
• Watch out: prices are in euros and yearly billing is shown as 30% off
• Watch out: the free plan's limits aren't stated on the pricing page
• Watch out: the agency tab's prices could not be read

Databox

• Plans are capped by data sources, and each account or property counts as one: three GA4 properties use three of the Free plan's three sources.
• Agency covers 4 client accounts and 20 sources; each extra pack of 1 account, 5 sources and 50 AI credits costs $20 a month billed annually ($25 monthly).
• White-labeling is a $200-a-month add-on ($250 billed monthly), and 15-minute syncs cost $14 a month per source; standard syncs are hourly or daily.
• The Free plan has no custom data integrations, so spreadsheets, databases and APIs need a paid plan.

Octoboard

• Prices are shown in euros and each module has its own usage cap, so a multi-module setup adds up.
• Yearly billing is shown as saving 30%, but the figures above are monthly prices.
• The pricing page has a separate For Marketing Agency tab whose prices could not be read here.
• The free plan's limits are not spelled out on the pricing page.

Databox

130+ integrations and databases

Pulls data from tools such as GA4, HubSpot, Google Ads and Shopify, and from paid plans also Google Sheets, Excel, SQL databases and most REST APIs.

Dashboards and reports

Build dashboards from thousands of ready-made metrics or your own, and share them by link with people who have no login.

Genie AI analyst

Ask questions about your numbers in plain language. Each question draws on a monthly pool of AI credits, from 50 on Free to 1,000 on Team Scale.

Goals and anomaly detection

Set targets against any metric and get alerts when a number moves outside its usual range.

Agency account management

The Agency plan groups each client as an account, with bulk actions, custom templates and reporting across all clients at once.

MCP server and API

From the Analyst plan, AI tools can read your Databox metrics through an MCP server, and data can be pushed in through the API.

Octoboard

Automated marketing reports

Marketing Analytics builds scheduled SEO and PPC reports and unlimited dashboards, with a white-label client portal.

Cross-channel PPC analytics

The PPC module adds custom metrics and dimensions, currency conversion, data mapping and exports to BigQuery and Google Sheets.

Web and e-commerce analytics

Separate modules cover real-time site events, heatmaps and funnels, and live orders, carts and customer segments.

Keyword rank tracker

The site lists a keyword rank tracker among its business features; Marketing Analytics includes 100 keywords.

MCP for AI agents

The Octoboard MCP gives AI agents access to your cloud data to query it and build reports inside the AI tool.

Databox

• Free$0

  1 user, 3 data sources, 1 dashboard or report, 50 AI credits a month and daily syncs.

• Analyst$71

  per month, billed annually ($89 billed monthly)

  1 user, 5 data sources, 150 AI credits, hourly syncs, custom integrations from sheets and databases, API access and the MCP server.

• Team Core$199

  per month for up to 3 users, billed annually ($249 billed monthly)

  10 data sources and 500 AI credits a month, with routines, custom skills, sharing and notifications.

• Team Scale$319

  per month for up to 10 users, billed annually ($399 billed monthly)

  Team Core with 30 data sources and 1,000 AI credits a month.

• Agency$79

  per month for up to 4 accounts, billed annually ($99 billed monthly)

  For agencies: 4 client accounts, unlimited users, 20 data sources, 300 AI credits and cross-account reporting. Each extra account pack is $20 a month.

• CustomCustom

  Sold through sales: unlimited users, more sources and credits, and Databox staff setting up the data and AI for you.

Octoboard

• Ecommerce Analytics€12

  per month for 500 orders and 1,000 emails, billed monthly

  Real-time transactions, shopping cart analytics, customer segmentation and email marketing features; extra usage in steps.

• Web Analytics€14

  per month for 10,000 website events, billed monthly

  Real-time dashboards, geo-location, IP-to-business conversion, page heatmaps, goals and sales funnel analytics.

• Marketing Analytics€15

  per month for 3 data sources, billed monthly

  Automated SEO and PPC reports, unlimited dashboards, white-label client portal, 100 keywords and 20 SEO audits.

• PPC Data Analytics€20

  per month for €10,000 monthly ad spend, billed monthly

  Cross-channel paid advertising analytics with custom metrics, currency conversion, data mapping and exports to BigQuery and Sheets.

• Octoboard MCP€12

  per month for 1,000 MCP requests, billed monthly

  Lets AI agents query your Octoboard data and build reports inside the AI tool; charged in steps of 1,000 requests.

Databox

• Annual discount

  20% off with annual billing

  Databox takes 20% off for yearly billing: Analyst is $71 a month billed annually instead of $89, and Team Core $199 instead of $249.

Octoboard

• Annual discount

  Yearly billing saves 30%

  The pricing page's Yearly toggle is labeled as a 30% saving against monthly billing.