Klipfolio vs Octoboard (2026): which should you pick?

Pick Klipfolio if

• Fits if you want control over how each metric is calculated, with formulas
• Works for teams whose data sits in databases and APIs as well as marketing tools

Look elsewhere if

• Skip it if you don't want to learn formulas just to build a chart
• Pricey if you want white-labeling on a small plan, at $299 a month extra
• Tight if you need more than 3 dashboards on Base, with extras at $8 a month each
• Watch out: published links and scheduled reports start on Grow at $190, and SSO is $63 a month extra below Team
• Watch out: a custom domain alone is $90 a month and a custom theme $69, and PowerMetrics is sold separately

Pick Octoboard if

• Fits if you want to pay for one module, like PPC or e-commerce, rather than a bundle
• Works for small teams that want a white-label client portal cheaply

Look elsewhere if

• Tight if you use several modules, since each carries its own price and cap
• Watch out: prices are in euros and yearly billing is shown as 30% off
• Watch out: the free plan's limits aren't stated on the pricing page
• Watch out: the agency tab's prices could not be read

Klipfolio

• Dashboard caps are low on the entry plans; extra dashboards are $8 a month each billed annually ($5 on agency plans).
• White-labeling is a $299-a-month add-on outside Agency Pro and Premier; a custom domain alone is $90 and a custom theme $69 a month.
• Published links and scheduled reports start on Grow; SSO is a $63-a-month add-on below Team.
• These prices are for Klips; PowerMetrics, Klipfolio's metrics-based analytics product, is sold separately.

Octoboard

• Prices are shown in euros and each module has its own usage cap, so a multi-module setup adds up.
• Yearly billing is shown as saving 30%, but the figures above are monthly prices.
• The pricing page has a separate For Marketing Agency tab whose prices could not be read here.
• The free plan's limits are not spelled out on the pricing page.

Klipfolio

130+ integrations and REST API

Connectors for Google Analytics 4, Google Ads, HubSpot, Salesforce, Shopify, CallRail and more, plus SQL databases, files, FTP and any REST API.

Spreadsheet-style formulas

Model and join data and build each chart, or Klip, with formulas, so dashboards can show almost any calculation.

Published links and scheduled reports

From Grow, share view-only dashboards by public or private password-protected link, and email PDF or image snapshots on a schedule.

Client accounts for agencies

Agency plans manage separate client accounts from one parent account and move dashboards, Klips and data sources between them.

White-labeling

Remove Klipfolio branding, rename terms, apply your CSS and sign in on your own domain. Included on Agency Pro and Premier, otherwise an add-on.

Faster data refresh tiers

Data refreshes every 4 hours on Base, hourly on Grow, every 15 minutes on Team and up to the minute on Team+.

Octoboard

Automated marketing reports

Marketing Analytics builds scheduled SEO and PPC reports and unlimited dashboards, with a white-label client portal.

Cross-channel PPC analytics

The PPC module adds custom metrics and dimensions, currency conversion, data mapping and exports to BigQuery and Google Sheets.

Web and e-commerce analytics

Separate modules cover real-time site events, heatmaps and funnels, and live orders, carts and customer segments.

Keyword rank tracker

The site lists a keyword rank tracker among its business features; Marketing Analytics includes 100 keywords.

MCP for AI agents

The Octoboard MCP gives AI agents access to your cloud data to query it and build reports inside the AI tool.

Klipfolio

• Base$120

  per month for 3 dashboards, billed annually ($140 billed monthly)

  Unlimited users, 4-hour data refresh, data modelling and joins, PDF reports, templates and your logo.

• Grow$190

  per month for 10 dashboards, billed annually ($220 billed monthly)

  1-hour refresh, plus published links for sharing dashboards and scheduled email reports.

• Team$310

  per month for 20 dashboards, billed annually ($350 billed monthly)

  15-minute refresh, single sign-on and a daily warm-up refresh. Team+ is $600 a month ($690 monthly) for 40 dashboards and up-to-the-minute data.

• Agency Starter$160

  per month for 5 clients, billed annually ($180 billed monthly)

  For agencies: 5 dashboards for 5 client accounts, unlimited users, 4-hour refresh and PDF reports. Lite is $240 a month for 15 clients.

• Agency Pro$440

  per month for 30 clients, billed annually ($490 billed monthly)

  30 dashboards and clients, 30-minute refresh, the White-Label Bundle, custom domain, SSO and priority support. Premier is $900 a month for 80.

Octoboard

• Ecommerce Analytics€12

  per month for 500 orders and 1,000 emails, billed monthly

  Real-time transactions, shopping cart analytics, customer segmentation and email marketing features; extra usage in steps.

• Web Analytics€14

  per month for 10,000 website events, billed monthly

  Real-time dashboards, geo-location, IP-to-business conversion, page heatmaps, goals and sales funnel analytics.

• Marketing Analytics€15

  per month for 3 data sources, billed monthly

  Automated SEO and PPC reports, unlimited dashboards, white-label client portal, 100 keywords and 20 SEO audits.

• PPC Data Analytics€20

  per month for €10,000 monthly ad spend, billed monthly

  Cross-channel paid advertising analytics with custom metrics, currency conversion, data mapping and exports to BigQuery and Sheets.

• Octoboard MCP€12

  per month for 1,000 MCP requests, billed monthly

  Lets AI agents query your Octoboard data and build reports inside the AI tool; charged in steps of 1,000 requests.

Klipfolio

• Annual discount

  Lower monthly rate with annual billing

  Billed annually, Base is $120 a month instead of $140, Grow $190 instead of $220, and Agency Starter $160 instead of $180.

Octoboard

• Annual discount

  Yearly billing saves 30%

  The pricing page's Yearly toggle is labeled as a 30% saving against monthly billing.