Octoboard vs Whatagraph (2026): which should you pick?
As of Nov 12, 2026, Octoboard grades higher than Whatagraph: 2.4 against 1.6 out of 4.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Nov 9, 2026 and Nov 12, 2026 by ToolGPA
Octoboard grades higher on value for money and the free plan. Whatagraph grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Octoboard
Modular marketing, PPC, web and e-commerce analytics dashboards
Whatagraph
Marketing reports and dashboards built by AI agents, for agencies
Which one is for you
Pick Octoboard if
- Fits if you want to pay for one module, like PPC or e-commerce, rather than a bundle
- Works for small teams that want a white-label client portal cheaply
Look elsewhere if
- Tight if you use several modules, since each carries its own price and cap
- Watch out: prices are in euros and yearly billing is shown as 30% off
- Watch out: the free plan's limits aren't stated on the pricing page
- Watch out: the agency tab's prices could not be read
Pick Whatagraph if
- Fits if you're an agency producing monthly reports for dozens of clients
- Works for teams blending many ad accounts and currencies into one set of numbers
Look elsewhere if
- Pricey if you have a handful of clients, at $812 a month on a yearly plan
- Skip it if you want to try before you buy, as there's no free trial shown and buying starts with a demo
- Watch out: each connected account uses 1 source credit, Max starts at 50, and extras are bought until the next tier
- Not for you if you need the public API or BigQuery and Looker Studio transfers, which are Prime only
- Watch out: SAML login is an add-on, and priority support and an enterprise SLA need Prime
How we grade them
| 2.4GPAOctoboardFair | 1.6GPAWhatagraphWeak | |
|---|---|---|
| Value for money | B€12 to €20 a month per module, below this category's cheaper quarter at $30. Each module has its own cap, and a few add up. | FGraded on a small agency reporting on 5 clients, which still means Max at $812 a month billed annually, or €699 in euros. That's many times what the other agency tools here charge for 5 clients, where the middle start is $65 a month, for the same kind of job. |
| Free plan and trial | CA free plan with no card, whose limits the pricing page doesn't state. | FNothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. |
| Features | CSEO and PPC reports, web analytics, e-commerce and MCP. Each is a separate module with its own allowance. | B68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. |
| Ease of use | CNo store rating on record. You connect sources and build dashboards. | CNo rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. |
| Platforms and integrations | BWeb only, with data sources, BigQuery and Sheets exports and an MCP. | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. |
| Best for | small pay-per-module analytics | big agencies reporting to dozens of clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Octoboard and Whatagraph. How we grade
Price against what you get
Octoboard starts at about $13.41 a month and scores 2.3 out of 4 on features, ease of use and platforms. Whatagraph starts at $812 a month and scores 2.7.
Whatagraph scores higher, and starts $798.59 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, none scores higher than Octoboard for less, and 1 scores higher than Whatagraph for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Octoboard also covers rank tracking and web analytics.
- Whatagraph also covers AI agents.
At a glance
| Octoboard | Whatagraph | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | €12 per month for the Ecommerce Analytics module, billed monthly | $812 per month, billed annually |
| Free plan | A free plan with no credit card needed; its limits are not stated on the pricing page. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Octoboard | Whatagraph B.V. |
| Price read from | octoboard.com | whatagraph.com |
| Checked | Nov 12, 2026 | Nov 9, 2026 |
Worth knowing
Octoboard
- Prices are shown in euros and each module has its own usage cap, so a multi-module setup adds up.
- Yearly billing is shown as saving 30%, but the figures above are monthly prices.
- The pricing page has a separate For Marketing Agency tab whose prices could not be read here.
- The free plan's limits are not spelled out on the pricing page.
Whatagraph
- Max starts at $812 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Key features
Octoboard
- Automated marketing reports
- Marketing Analytics builds scheduled SEO and PPC reports and unlimited dashboards, with a white-label client portal.
- Cross-channel PPC analytics
- The PPC module adds custom metrics and dimensions, currency conversion, data mapping and exports to BigQuery and Google Sheets.
- Web and e-commerce analytics
- Separate modules cover real-time site events, heatmaps and funnels, and live orders, carts and customer segments.
- Keyword rank tracker
- The site lists a keyword rank tracker among its business features; Marketing Analytics includes 100 keywords.
- MCP for AI agents
- The Octoboard MCP gives AI agents access to your cloud data to query it and build reports inside the AI tool.
Whatagraph
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Plans
Octoboard
Ecommerce Analytics€12
per month for 500 orders and 1,000 emails, billed monthly
Real-time transactions, shopping cart analytics, customer segmentation and email marketing features; extra usage in steps.
Web Analytics€14
per month for 10,000 website events, billed monthly
Real-time dashboards, geo-location, IP-to-business conversion, page heatmaps, goals and sales funnel analytics.
Marketing Analytics€15
per month for 3 data sources, billed monthly
Automated SEO and PPC reports, unlimited dashboards, white-label client portal, 100 keywords and 20 SEO audits.
PPC Data Analytics€20
per month for €10,000 monthly ad spend, billed monthly
Cross-channel paid advertising analytics with custom metrics, currency conversion, data mapping and exports to BigQuery and Sheets.
Octoboard MCP€12
per month for 1,000 MCP requests, billed monthly
Lets AI agents query your Octoboard data and build reports inside the AI tool; charged in steps of 1,000 requests.
Whatagraph
Max$812
per month for 50 source credits, billed annually
Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Shown as from $812 in dollars and from €699 in euros. Bought after a demo.
PrimeCustom
Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support.
Ways to pay less
Octoboard
- Annual discount
Yearly billing saves 30%
The pricing page's Yearly toggle is labeled as a 30% saving against monthly billing.
Whatagraph
No public discounts listed.
Common questions
Which is cheaper, Octoboard or Whatagraph?
As of Nov 12, 2026, Octoboard is cheaper to start with: about $13.41 a month, against $812 a month for Whatagraph. Octoboard starts at €12 per month for the Ecommerce Analytics module, billed monthly, and Whatagraph starts at $812 per month, billed annually.
Which has a free plan, Octoboard or Whatagraph?
As of Nov 12, 2026, only Octoboard has a free plan. Whatagraph does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.