AgencyAnalytics vs Whatagraph
We give AgencyAnalytics a 2.6 GPA and Whatagraph a 1.6, out of 4.0. AgencyAnalytics grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AgencyAnalytics
White-labeled client reporting dashboards for marketing agencies
Whatagraph
Marketing reports and dashboards built by AI agents, for agencies
How we grade them
| 2.6GPAAgencyAnalyticsGood | 1.6GPAWhatagraphWeak | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: $20 per client a month billed annually, so $100 a month, with white-labeling and unlimited sources included. That's the middle of the road here. It grows with every client, and Rank Tracker adds $41.67 a month per 500 keywords. | FGraded on a small agency reporting on 5 clients, which still means Max at $1,118 a month billed annually. That dollar figure came from a rendered page whose plan summary gives the €999 euro list price. It's many times what the other agency tools here charge for 5 clients, for the same kind of job. |
| Free plan and trial | CNo free plan. There's a 14-day free trial with no credit card needed, which is long enough to set up a couple of clients and send a real report. | FNothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. |
| Features | AThe whole agency job: 85+ integrations with no cap per client, scheduled reports with approvals, a white-labeled client portal, cross-client alerts and AI insights. It also does rank tracking and AI search tracking, which the other reporting tools here don't, though both cost extra. | B68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. |
| Ease of use | CNo rating on record. Templates help, but each client means connecting their ad, analytics and SEO accounts and setting up the portal, so expect some work per client. | CNo rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to 85+ platforms, including Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs and CallRail, and ChatGPT or Claude can read client data through MCP. | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. |
| Best for | white-labeled client reporting for agencies | big agencies reporting to dozens of clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AgencyAnalytics and Whatagraph. How we grade
Price against what you get
AgencyAnalytics starts at $20 a month and scores 3.0 out of 4 on features, ease of use and platforms. Whatagraph starts at $1,118 a month and scores 2.7.
AgencyAnalytics scores higher and starts $1,098 a month lower. Of the other marketing reporting and call tracking tools on the chart, none scores higher than AgencyAnalytics for less, and 1 scores higher than Whatagraph for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AgencyAnalytics starts at $20 per client / month, billed annually ($25 billed monthly). Whatagraph starts at $1,118 per month, billed annually.
- AgencyAnalytics also covers rank tracking and backlink analysis.
- Whatagraph also covers AI agents.
At a glance
| AgencyAnalytics | Whatagraph | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $20 per client / month, billed annually ($25 billed monthly) | $1,118 per month, billed annually |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | AgencyAnalytics Inc | Whatagraph B.V. |
| Price read from | agencyanalytics.com | whatagraph.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
AgencyAnalytics
- Marketing agencies that send monthly reports to many clients
- Agencies that want a branded portal clients can log in to
- Teams that need unlimited staff seats without per-user pricing
Whatagraph
- Agencies producing monthly reports for dozens of clients
- Marketing teams that want cross-channel data blended in one place
- Teams that want AI agents to draft and update recurring reports
Worth knowing
AgencyAnalytics
- Priced per client: 10 clients cost $200 a month billed annually; agencies with 25+ clients are sent to sales for volume prices.
- Rank Tracker is an add-on at $41.67 a month per 500 keywords, and AI Tracker $20.83 a month per 250 credits, both billed annually.
- Database connectors such as Amazon Redshift are an optional add-on, included in volume pricing.
- There is no free plan, and annual billing requires a one-year commitment.
Whatagraph
- Max starts at $1,118 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Key features
AgencyAnalytics
- 85+ marketing integrations
- Connects Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs, email tools and call trackers such as CallRail and CTM, with no cap on sources per client.
- Automated client reports
- Build reports from templates, schedule them to send on their own, and route them through report approvals before clients see them.
- White-labeled client portal
- Clients log in to a portal under your logo, colors, domain and email address to see live dashboards and reports at any time.
- Cross-client views and alerts
- Roll-up dashboards, goals, metric alerts and anomaly detection flag changes across every client account at once.
- AI insights and MCP
- Ask AI questions about client data, draft report commentary, and query clients' numbers from ChatGPT or Claude through MCP.
- Rank and AI search tracking
- Optional add-ons track Google rankings by device and location, and a brand's visibility and citations in AI answer engines.
Whatagraph
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Plans
AgencyAnalytics
Core$20
per client / month, billed annually ($25 billed monthly)
Every feature for each client: unlimited data sources, reports, dashboards, staff and client users, white-label portal, AI insights and MCP access.
Volume pricingCustom
Sold through sales for agencies with 25+ clients: lower per-client prices, dedicated onboarding, database connectors and priority support.
Whatagraph
Max$1,118
per month for 50 source credits, billed annually
Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Euro list price €999. Bought after a demo.
PrimeCustom
Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support.
Ways to pay less
AgencyAnalytics
- Annual discount
Save 20% with annual billing
The core plan is $20 per client a month billed annually, against $25 a month on monthly billing, and add-ons also save 20% yearly.
Whatagraph
No public discounts listed.
