Attribution App review (2026): is it worth $199 a month?
Multi-touch marketing attribution with an AI assistant link
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Attribution App report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for multi-touch attribution for Shopify and HubSpot stores
Attribution App combines multi-touch attribution, media mix modeling and incrementality testing, with every feature on every plan. But it starts at $199 a month and $399 off Shopify, with overage at $10 per 1,000 tracked users.
Who Attribution App is for
- Fits if you run a Shopify store with real ad spend and want attribution plus incrementality
- Works for HubSpot teams that want one attribution view
Who Attribution App is not for
- Pricey if you are a small store, as the lowest plan is $199 a month
- Tight if your traffic grows: overage is $10 per 1,000 tracked users above 10,000
- Skip it if you need data export or API access in the base price, as it is an add-on
- Watch out: onboarding is listed at $2,500 to $5,000
Why Attribution App gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$199 a month on Shopify and $399 on Pro, against a category middle of $62 and a dearest tenth from $360.
- DFree plan and trial14-day free trial; the pages read don't say whether a card is needed, and there is no free plan.
- CFeaturesAttribution models, media mix modeling, incrementality, reports and an MCP server. The listing shows a gap: data export and API access are an add-on.
- CEase of useNo store rating on record. You install tracking and connect ad and CRM accounts; onboarding is $2,500 to $5,000 optional.
- BPlatforms and integrationsWeb product with Shopify, HubSpot, Salesforce, Segment, Klaviyo, Google Ads, Meta and CallRail, and a conversion API.
What these grades rest on. Graded from this listing, whose facts were read from Attribution's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/attribution-app#review"><img src="https://toolgpa.com/badge/attribution-app.svg" alt="Attribution App: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Attribution App stands among marketing reporting and call tracking tools
Attribution App's GPA of 1.8 is higher than 10 of the 56 other marketing reporting and call tracking tools we grade, and level with 15.
It stands best on platforms and integrations (B, above 6 of 56) and worst on value for money (D, above 1).
Its paid plans start at $199 a month, against a middle price of $50 for the category: 36 of the 44 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 57 marketing reporting and call tracking tools we grade, cut by the letter each got. Attribution App’s own letter is outlined.
- DValue for moneyAbove 1 of 56, level with 11
- DFree plan and trialAbove 22 of 56, level with 6
- CFeaturesAbove 2 of 56, level with 41
- CEase of useAbove 0 of 56, level with 56
- BPlatforms and integrationsAbove 6 of 56, level with 50
Price against what you get
Each dot is one of 45 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Attribution App, or make your own?
Keep it
The plain part of Attribution App you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 31 of the 56 other marketing reporting and call tracking tools grade higher. It costs $2,388 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- It plugs into other products, Shopify, HubSpot and Salesforce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Attribution App’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Attribution App?
Attribution App is marketing attribution software that combines multi-touch attribution, media mix modeling and incrementality testing. It tracks users across channels and devices and ties spend and revenue to them. It also offers an MCP server so AI assistants can query the data. Every plan includes every feature.
Worth knowing
- Above the plan limit, overage is $10 per 1,000 monthly tracked users.
- Data export and API access is an add-on quoted with your plan.
- Optional onboarding is listed at $2,500 to $5,000 on Pro and Shopify.
- Sites over 10,000 monthly tracked users must get a custom quote.
Key features
- Attribution models
- First touch, last touch, linear, time decay and position-based, with lookback windows and ROAS compared by model.
- Media mix modeling and incrementality
- Budget optimization and lift testing, available through the AI assistant.
- Reports
- Marketing P&L by channel, cohorts and CAC payback, conversion paths and channel performance.
- MCP server
- Lets Claude, ChatGPT, Cursor and other MCP-compatible assistants query your marketing data.
- Conversion API
- Sends attribution-weighted conversions back to Google, Meta, LinkedIn and Microsoft Ads.
Attribution App pricing
As of Nov 13, 2026, Attribution App is a paid product with a free trial, starting at $199 per month for Shopify, up to 10,000 monthly tracked users.
- Starts at
- $199 per month for Shopify, up to 10,000 monthly tracked users
- Free plan
- None
- Free trial
- 14-day free trial
| Plan | Price | What you get |
|---|---|---|
| Shopify | $199per month for up to 10,000 monthly tracked users, billed monthly | For Shopify stores, installed from the Shopify App Store, with every feature that Pro has. |
| Pro | $399per month for up to 10,000 monthly tracked users, billed monthly | For HubSpot, Twilio Segment and small Salesforce teams; $335 a month billed annually. |
| Custom | Custom | For more than 10,000 monthly tracked users, quoted by traffic with managed onboarding included. |
Read from attributionapp.com on Nov 13, 2026. Prices change, so confirm with Attribution App before you buy.
Ways to pay less
- Annual discountSave 16% annually
Pro is $335 a month billed annually versus $399 billed monthly, per the pricing page.
Stated on attributionapp.com
Works with
- Shopify
- HubSpot
- Salesforce
- Twilio Segment
- Klaviyo
- Google Ads
- Meta
- CallRail
Attribution App alternatives
- Attribution App vs Northbeam
From $1,500
- Attribution App vs Rockerbox
Free plan · from $150/mo
- Attribution App vs Wicked Reports
From $499/mo
- Attribution App vs Hyros
From $230/mo
Common questions
Does Attribution App have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Attribution App is listed for Web.
Does Attribution App have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Attribution App is listed for Web.
Is Attribution App open source?
Attribution App is not described as open source on its own site, as read on Nov 13, 2026.
Does Attribution App have an API?
Yes. Attribution App offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.