Attribution App vs Rockerbox (2026): which should you pick?
As of Nov 13, 2026, Rockerbox grades higher than Attribution App: 2.2 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Rockerbox grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Attribution App
Multi-touch marketing attribution with an AI assistant link
Rockerbox
Marketing data collection and attribution for digital brands
Which one is for you
Pick Attribution App if
- Fits if you run a Shopify store with real ad spend and want attribution plus incrementality
- Works for HubSpot teams that want one attribution view
Look elsewhere if
- Pricey if you are a small store, as the lowest plan is $199 a month
- Tight if your traffic grows: overage is $10 per 1,000 tracked users above 10,000
- Skip it if you need data export or API access in the base price, as it is an add-on
- Watch out: onboarding is listed at $2,500 to $5,000
Pick Rockerbox if
- Fits if you are a Shopify brand starting with attribution
- Works for teams that want the data in their own warehouse
Look elsewhere if
- Tight if you stay free: spend reporting only, with no deduplication
- Watch out: Starter is Shopify brands under $1M a year in ad spend
- Watch out: attribution, MMM and incrementality beyond Starter have no published price
- Pricey as spend rises, because Starter's price follows monthly ad spend
How we grade them
| 1.8GPAAttribution AppWeak | 2.2GPARockerboxFair | |
|---|---|---|
| Value for money | D$199 a month on Shopify and $399 on Pro, against a category middle of $62 and a dearest tenth from $360. | CFrom $150 a month for Starter, rising with ad spend, which lands between the cheaper quarter and dearer end of this category. Bigger setups are by demo. |
| Free plan and trial | D14-day free trial; the pages read don't say whether a card is needed, and there is no free plan. | CA free plan with spend aggregation, Sheets templates and a spend dashboard, no card. It has no first-party data and no deduplication. |
| Features | CAttribution models, media mix modeling, incrementality, reports and an MCP server. The listing shows a gap: data export and API access are an add-on. | CCollects data, tracks first-party, multi-touch attribution, MMM, incrementality and exports. Starter is Shopify brands under $1M, and the rest are by quote. |
| Ease of use | CNo store rating on record. You install tracking and connect ad and CRM accounts; onboarding is $2,500 to $5,000 optional. | CNo store rating on record. Connections and tracking take setup. |
| Platforms and integrations | BWeb product with Shopify, HubSpot, Salesforce, Segment, Klaviyo, Google Ads, Meta and CallRail, and a conversion API. | BWeb only, with exports to Sheets, BigQuery, Redshift and Snowflake. |
| Best for | multi-touch attribution for Shopify and HubSpot stores | ad spend reporting, with attribution on paid plans |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Attribution App and Rockerbox. How we grade
Price against what you get
Attribution App starts at $199 a month and scores 2.3 out of 4 on features, ease of use and platforms. Rockerbox starts at $150 a month and scores 2.3.
They score the same, and Rockerbox starts $49 a month lower. Of the other marketing reporting and call tracking tools on the chart, 9 score higher than Attribution App for less, and 9 score higher than Rockerbox for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Attribution App also covers web analytics.
- Rockerbox also covers dashboards.
At a glance
| Attribution App | Rockerbox | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $199 per month for Shopify, up to 10,000 monthly tracked users | $150 per month and up (Starter, price follows monthly ad spend) |
| Free plan | None | Rockerbox Free: basic data aggregation for popular social and search platforms, Google Sheets templates and export, and a live spend trends dashboard. No credit card required. |
| Free trial | 14-day free trial | None listed |
| Web | ||
| Made by | Attribution | Rockerbox, Inc. |
| Price read from | attributionapp.com | rockerbox.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Attribution App
- Above the plan limit, overage is $10 per 1,000 monthly tracked users.
- Data export and API access is an add-on quoted with your plan.
- Optional onboarding is listed at $2,500 to $5,000 on Pro and Shopify.
- Sites over 10,000 monthly tracked users must get a custom quote.
Rockerbox
- Rockerbox Free has no first-party data and no deduplication, so its figures are basic spend reporting.
- Starter is limited to Shopify brands spending under $1M, and its price starts at $150 a month and rises with ad spend.
- Attribution, MMM, incrementality and warehouse export beyond Starter have no published price and are sold through a demo.
- The pricing page's spend steps run from under $10K to over $100K a month, and the price for each step is not shown.
Key features
Attribution App
- Attribution models
- First touch, last touch, linear, time decay and position-based, with lookback windows and ROAS compared by model.
- Media mix modeling and incrementality
- Budget optimization and lift testing, available through the AI assistant.
- Reports
- Marketing P&L by channel, cohorts and CAC payback, conversion paths and channel performance.
- MCP server
- Lets Claude, ChatGPT, Cursor and other MCP-compatible assistants query your marketing data.
- Conversion API
- Sends attribution-weighted conversions back to Google, Meta, LinkedIn and Microsoft Ads.
Rockerbox
- Unified marketing data
- Collects spend, performance and conversion data across channels into one standardized dataset.
- First-party tracking
- Tracks conversions with first-party data and removes duplicate conversions across channels.
- Multi-touch attribution
- Daily, granular attribution of how channels work together to produce conversions, with a Journey view of the touchpoints.
- Marketing mix modeling
- Models the effect of seasonality and promotions on results alongside channel spend.
- Incrementality testing
- A managed testing service for measuring the incremental impact of a campaign.
- Exports
- Sends the dataset to Google Sheets, BigQuery, Redshift, Snowflake or other destinations.
Plans
Attribution App
Shopify$199
per month for up to 10,000 monthly tracked users, billed monthly
For Shopify stores, installed from the Shopify App Store, with every feature that Pro has.
Pro$399
per month for up to 10,000 monthly tracked users, billed monthly
For HubSpot, Twilio Segment and small Salesforce teams; $335 a month billed annually.
CustomCustom
For more than 10,000 monthly tracked users, quoted by traffic with managed onboarding included.
Rockerbox
Rockerbox Free$0
For brands spending under $5M a year. No first-party data or deduplication.
Starter$150
per month and up, by monthly ad spend
For Shopify brands spending under $1M. Includes first-party measurement, deduplicated conversions and Facebook view-through impact.
CustomCustom
Choose from Collect, Track, Export, Journey, Testing and MMM products. No price is published; the page sends buyers to a demo.
Ways to pay less
Attribution App
- Annual discount
Save 16% annually
Pro is $335 a month billed annually versus $399 billed monthly, per the pricing page.
Rockerbox
No public discounts listed.
Common questions
Which is cheaper, Attribution App or Rockerbox?
As of Nov 13, 2026, Rockerbox is cheaper to start with: $150 a month, against $199 a month for Attribution App. Attribution App starts at $199 per month for Shopify, up to 10,000 monthly tracked users, and Rockerbox starts at $150 per month and up (Starter, price follows monthly ad spend).
Which has a free plan, Attribution App or Rockerbox?
As of Nov 13, 2026, only Rockerbox has a free plan. Attribution App does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.