Attribution App vs Wicked Reports (2026): which should you pick?
As of Nov 13, 2026, Attribution App and Wicked Reports share a 1.8 GPA, neither has a free plan, and Attribution App starts cheaper, at $199 a month against $499 a month.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Attribution App grades higher on the free plan. Wicked Reports grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Attribution App
Multi-touch marketing attribution with an AI assistant link
Wicked Reports
Ad attribution and customer lifetime value for e-commerce
Which one is for you
Pick Attribution App if
- Fits if you run a Shopify store with real ad spend and want attribution plus incrementality
- Works for HubSpot teams that want one attribution view
Look elsewhere if
- Pricey if you are a small store, as the lowest plan is $199 a month
- Tight if your traffic grows: overage is $10 per 1,000 tracked users above 10,000
- Skip it if you need data export or API access in the base price, as it is an add-on
- Watch out: onboarding is listed at $2,500 to $5,000
Pick Wicked Reports if
- Fits if you run a subscription or ecommerce brand and care about lifetime value
- Works for media buyers who want first-party numbers beside the ad platforms' own
Look elsewhere if
- Pricey if you're small: $499 a month is the first step, and it rises as revenue does
- Skip it if you want a free plan or a trial, as the pricing page shows neither
- Watch out: 5 Forces AI and Advanced Signal are $199 a month each extra on Measure and Scale
- Too light for cart and CRM API links on Measure, which need Scale at $699 a month or more
How we grade them
| 1.8GPAAttribution AppWeak | 1.8GPAWicked ReportsWeak | |
|---|---|---|
| Value for money | D$199 a month on Shopify and $399 on Pro, against a category middle of $62 and a dearest tenth from $360. | D$499 a month at the lowest revenue band, against a category middle of $65 and a dearest tenth that starts at $360. Higher revenue bands cost more, and Enterprise starts at $4,999. |
| Free plan and trial | D14-day free trial; the pages read don't say whether a card is needed, and there is no free plan. | FNo free plan and no trial on the pricing page. |
| Features | CAttribution models, media mix modeling, incrementality, reports and an MCP server. The listing shows a gap: data export and API access are an add-on. | BAttribution by channel, campaign and ad, cohort and lifetime value reports, a nightly AI analysis and conversion sync to Meta. But the AI and Meta features are $199 each as add-ons on Measure and Scale. |
| Ease of use | CNo store rating on record. You install tracking and connect ad and CRM accounts; onboarding is $2,500 to $5,000 optional. | CNo store rating on record. Linking ad accounts, carts and CRMs is setup work, and the cart and CRM API integrations need Scale or higher. |
| Platforms and integrations | BWeb product with Shopify, HubSpot, Salesforce, Segment, Klaviyo, Google Ads, Meta and CallRail, and a conversion API. | BWeb only. It reads orders from Shopify, BigCommerce and Stripe and ad spend from Meta, Google, TikTok, Pinterest and Snapchat, with an MCP and an outbound API from Scale. |
| Best for | multi-touch attribution for Shopify and HubSpot stores | attribution for revenue-led ecommerce brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Attribution App and Wicked Reports. How we grade
Price against what you get
Attribution App starts at $199 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wicked Reports starts at $499 a month and scores 2.7.
Wicked Reports scores higher, and starts $300 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 9 score higher than Attribution App for less, and 1 scores higher than Wicked Reports for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Attribution App also covers web analytics.
- Wicked Reports also covers dashboards.
At a glance
| Attribution App | Wicked Reports | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $199 per month for Shopify, up to 10,000 monthly tracked users | $499 per month (revenue under $2.5M a year) |
| Free plan | None | None |
| Free trial | 14-day free trial | None listed |
| Web | ||
| Made by | Attribution | Wicked Reports LLC |
| Price read from | attributionapp.com | wickedreports.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Attribution App
- Above the plan limit, overage is $10 per 1,000 monthly tracked users.
- Data export and API access is an add-on quoted with your plan.
- Optional onboarding is listed at $2,500 to $5,000 on Pro and Shopify.
- Sites over 10,000 monthly tracked users must get a custom quote.
Wicked Reports
- Price follows annual revenue: these are the lowest band, and eight bands run to $50M. At $10M to $15M, Scale is $1,699 and Maximize $1,999 a month.
- 5 Forces AI and Advanced Signal are $199 a month each as add-ons on Measure and Scale, and included in Maximize and Enterprise.
- API integrations for carts and CRMs, currency conversion and international time zones need Scale or higher.
- The page shows no free plan or trial, and Enterprise starts at $4,999 through sales.
Key features
Attribution App
- Attribution models
- First touch, last touch, linear, time decay and position-based, with lookback windows and ROAS compared by model.
- Media mix modeling and incrementality
- Budget optimization and lift testing, available through the AI assistant.
- Reports
- Marketing P&L by channel, cohorts and CAC payback, conversion paths and channel performance.
- MCP server
- Lets Claude, ChatGPT, Cursor and other MCP-compatible assistants query your marketing data.
- Conversion API
- Sends attribution-weighted conversions back to Google, Meta, LinkedIn and Microsoft Ads.
Wicked Reports
- Attribution reports
- Reports revenue and return on ad spend by channel, campaign and ad, with a lookback that the vendor says can run over a customer's lifetime.
- Cohort and LTV views
- Cohort and customer lifetime value reports sit in every plan, with FunnelVision as the pre-built view.
- Integrations
- Reads orders from Shopify, BigCommerce and Stripe, ad spend from Meta, Google, TikTok, Pinterest and Snapchat, and contacts from CRMs such as Klaviyo.
- Sending conversions back
- Advanced Signal sends conversion data to Meta's Conversions API, and the vendor describes training Google's bidding on post-click value.
- 5 Forces AI
- A nightly analysis that labels campaigns to scale, hold or cut, described by the vendor as a Scale, Chill, Kill method.
- MCP and API
- The vendor lists an MCP and an outbound API, the latter from the Scale plan.
Plans
Attribution App
Shopify$199
per month for up to 10,000 monthly tracked users, billed monthly
For Shopify stores, installed from the Shopify App Store, with every feature that Pro has.
Pro$399
per month for up to 10,000 monthly tracked users, billed monthly
For HubSpot, Twilio Segment and small Salesforce teams; $335 a month billed annually.
CustomCustom
For more than 10,000 monthly tracked users, quoted by traffic with managed onboarding included.
Wicked Reports
Measure$499
per month for annual revenue up to $2.5M
FunnelVision views, cohort and LTV reports, lifetime lookback and the major ad, cart and CRM integrations. Higher revenue bands cost more.
Scale$699
per month for annual revenue up to $2.5M
Adds CRM and cart API integrations with an outbound API, currency conversion and international time-zone loading.
Maximize$999
per month for annual revenue up to $2.5M
Adds 5 Forces AI, Advanced Signal (Meta CAPI), custom conversions and the Amazon revenue integration.
Enterprise$4,999
starting price; billing period not stated
For $50M+ brands. Adds priority support, enterprise terms and security reviews, dedicated servers and a custom SLA. Sold through sales.
Ways to pay less
Attribution App
- Annual discount
Save 16% annually
Pro is $335 a month billed annually versus $399 billed monthly, per the pricing page.
Wicked Reports
No public discounts listed.
Common questions
Which is cheaper, Attribution App or Wicked Reports?
As of Nov 13, 2026, Attribution App is cheaper to start with: $199 a month, against $499 a month for Wicked Reports. Attribution App starts at $199 per month for Shopify, up to 10,000 monthly tracked users, and Wicked Reports starts at $499 per month (revenue under $2.5M a year).
Which has a free plan, Attribution App or Wicked Reports?
As of Nov 13, 2026, neither Attribution App nor Wicked Reports has a free plan. Attribution App has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.