Attribution App vs Northbeam (2026): which should you pick?

Pick Attribution App if

• Fits if you run a Shopify store with real ad spend and want attribution plus incrementality
• Works for HubSpot teams that want one attribution view

Look elsewhere if

• Pricey if you are a small store, as the lowest plan is $199 a month
• Tight if your traffic grows: overage is $10 per 1,000 tracked users above 10,000
• Skip it if you need data export or API access in the base price, as it is an add-on
• Watch out: onboarding is listed at $2,500 to $5,000

Pick Northbeam if

• Fits if you are an e-commerce brand spending on several ad channels
• Makes sense if you want attribution separate from the ad platforms' own numbers

Look elsewhere if

• Pricey if you are small: from $1,500 for Starter, with no public price list
• Not for you if you aren't on Shopify and on a budget, since other platforms need Professional or Enterprise
• Watch out: MMM+ and incrementality are optional extras
• Watch out: Professional and Enterprise are annual terms
• Skip it if you want a trial or free plan, as none exists

Attribution App

• Above the plan limit, overage is $10 per 1,000 monthly tracked users.
• Data export and API access is an add-on quoted with your plan.
• Optional onboarding is listed at $2,500 to $5,000 on Pro and Shopify.
• Sites over 10,000 monthly tracked users must get a custom quote.

Northbeam

• No plan has a public price list: the vendor says each price is an estimate that depends on data volume in pageviews, and a quote comes from sales.
• Starter is aimed at Shopify brands; other e-commerce platforms need Professional or Enterprise.
• Professional and Enterprise are annual terms with annual or semi-annual billing, and Starter is month-to-month.
• MMM+ and incrementality are optional extras, not part of the base plans.

Attribution App

Attribution models

First touch, last touch, linear, time decay and position-based, with lookback windows and ROAS compared by model.

Media mix modeling and incrementality

Budget optimization and lift testing, available through the AI assistant.

Reports

Marketing P&L by channel, cohorts and CAC payback, conversion paths and channel performance.

MCP server

Lets Claude, ChatGPT, Cursor and other MCP-compatible assistants query your marketing data.

Conversion API

Sends attribution-weighted conversions back to Google, Meta, LinkedIn and Microsoft Ads.

Northbeam

Multi-touch attribution

Northbeam builds its own attribution data, shown across several attribution windows, so figures will differ from what an ad platform reports for itself.

Omnichannel dashboards

Dashboards cover channels, campaigns and ads in one view, with sales attribution, product analytics and creative analytics.

Clicks plus deterministic views

Attributes revenue to ads people viewed but did not click, for awareness campaigns.

Northbeam Apex

Sends first-party conversion data back to ad platforms to influence their delivery algorithms.

MMM+ and incrementality

Media mix modeling and incrementality testing are optional add-ons on Professional and Enterprise.

Mobile app and MCP

The vendor offers an iOS app and an MCP connection for its data.

Attribution App

• Shopify$199

  per month for up to 10,000 monthly tracked users, billed monthly

  For Shopify stores, installed from the Shopify App Store, with every feature that Pro has.

• Pro$399

  per month for up to 10,000 monthly tracked users, billed monthly

  For HubSpot, Twilio Segment and small Salesforce teams; $335 a month billed annually.

• CustomCustom

  For more than 10,000 monthly tracked users, quoted by traffic with managed onboarding included.

Northbeam

• GrowthCustom

  For seven-figure brands spending under $200K a month on ads, bundled with creative, strategy and media buying support from a Northbeam agency partner. Quote only.

• Starter$1,500

  starting rate; the page does not label the billing period

  For brands spending under $1.5M a year on ads. Month-to-month, usage-based pricing for Shopify brands. Includes attribution, dashboards, Apex, deterministic views and the MCP.

• Professional$3,500

  per month and up

  For brands spending up to $500K a month on ads. Adds unlimited users, exports and integrations, any e-commerce platform and a dedicated media strategist. Annual terms.

• EnterpriseCustom

  For teams spending over $500K a month on ads. Adds a customer success manager, touchpoint exports, regional dashboards, and optional hourly data, MMM+ and incrementality.

Attribution App

• Annual discount

  Save 16% annually

  Pro is $335 a month billed annually versus $399 billed monthly, per the pricing page.

Northbeam

No public discounts listed.