Northbeam vs Wicked Reports (2026): which should you pick?

Pick Northbeam if

• Fits if you are an e-commerce brand spending on several ad channels
• Makes sense if you want attribution separate from the ad platforms' own numbers

Look elsewhere if

• Pricey if you are small: from $1,500 for Starter, with no public price list
• Not for you if you aren't on Shopify and on a budget, since other platforms need Professional or Enterprise
• Watch out: MMM+ and incrementality are optional extras
• Watch out: Professional and Enterprise are annual terms
• Skip it if you want a trial or free plan, as none exists

Pick Wicked Reports if

• Fits if you run a subscription or ecommerce brand and care about lifetime value
• Works for media buyers who want first-party numbers beside the ad platforms' own

Look elsewhere if

• Pricey if you're small: $499 a month is the first step, and it rises as revenue does
• Skip it if you want a free plan or a trial, as the pricing page shows neither
• Watch out: 5 Forces AI and Advanced Signal are $199 a month each extra on Measure and Scale
• Too light for cart and CRM API links on Measure, which need Scale at $699 a month or more

Northbeam

• No plan has a public price list: the vendor says each price is an estimate that depends on data volume in pageviews, and a quote comes from sales.
• Starter is aimed at Shopify brands; other e-commerce platforms need Professional or Enterprise.
• Professional and Enterprise are annual terms with annual or semi-annual billing, and Starter is month-to-month.
• MMM+ and incrementality are optional extras, not part of the base plans.

Wicked Reports

• Price follows annual revenue: these are the lowest band, and eight bands run to $50M. At $10M to $15M, Scale is $1,699 and Maximize $1,999 a month.
• 5 Forces AI and Advanced Signal are $199 a month each as add-ons on Measure and Scale, and included in Maximize and Enterprise.
• API integrations for carts and CRMs, currency conversion and international time zones need Scale or higher.
• The page shows no free plan or trial, and Enterprise starts at $4,999 through sales.

Northbeam

Multi-touch attribution

Northbeam builds its own attribution data, shown across several attribution windows, so figures will differ from what an ad platform reports for itself.

Omnichannel dashboards

Dashboards cover channels, campaigns and ads in one view, with sales attribution, product analytics and creative analytics.

Clicks plus deterministic views

Attributes revenue to ads people viewed but did not click, for awareness campaigns.

Northbeam Apex

Sends first-party conversion data back to ad platforms to influence their delivery algorithms.

MMM+ and incrementality

Media mix modeling and incrementality testing are optional add-ons on Professional and Enterprise.

Mobile app and MCP

The vendor offers an iOS app and an MCP connection for its data.

Wicked Reports

Attribution reports

Reports revenue and return on ad spend by channel, campaign and ad, with a lookback that the vendor says can run over a customer's lifetime.

Cohort and LTV views

Cohort and customer lifetime value reports sit in every plan, with FunnelVision as the pre-built view.

Integrations

Reads orders from Shopify, BigCommerce and Stripe, ad spend from Meta, Google, TikTok, Pinterest and Snapchat, and contacts from CRMs such as Klaviyo.

Sending conversions back

Advanced Signal sends conversion data to Meta's Conversions API, and the vendor describes training Google's bidding on post-click value.

5 Forces AI

A nightly analysis that labels campaigns to scale, hold or cut, described by the vendor as a Scale, Chill, Kill method.

MCP and API

The vendor lists an MCP and an outbound API, the latter from the Scale plan.

Northbeam

• GrowthCustom

  For seven-figure brands spending under $200K a month on ads, bundled with creative, strategy and media buying support from a Northbeam agency partner. Quote only.

• Starter$1,500

  starting rate; the page does not label the billing period

  For brands spending under $1.5M a year on ads. Month-to-month, usage-based pricing for Shopify brands. Includes attribution, dashboards, Apex, deterministic views and the MCP.

• Professional$3,500

  per month and up

  For brands spending up to $500K a month on ads. Adds unlimited users, exports and integrations, any e-commerce platform and a dedicated media strategist. Annual terms.

• EnterpriseCustom

  For teams spending over $500K a month on ads. Adds a customer success manager, touchpoint exports, regional dashboards, and optional hourly data, MMM+ and incrementality.

Wicked Reports

• Measure$499

  per month for annual revenue up to $2.5M

  FunnelVision views, cohort and LTV reports, lifetime lookback and the major ad, cart and CRM integrations. Higher revenue bands cost more.

• Scale$699

  per month for annual revenue up to $2.5M

  Adds CRM and cart API integrations with an outbound API, currency conversion and international time-zone loading.

• Maximize$999

  per month for annual revenue up to $2.5M

  Adds 5 Forces AI, Advanced Signal (Meta CAPI), custom conversions and the Amazon revenue integration.

• Enterprise$4,999

  starting price; billing period not stated

  For $50M+ brands. Adds priority support, enterprise terms and security reviews, dedicated servers and a custom SLA. Sold through sales.