Attribution App vs Hyros (2026): which should you pick?

Pick Attribution App if

• Fits if you run a Shopify store with real ad spend and want attribution plus incrementality
• Works for HubSpot teams that want one attribution view

Look elsewhere if

• Pricey if you are a small store, as the lowest plan is $199 a month
• Tight if your traffic grows: overage is $10 per 1,000 tracked users above 10,000
• Skip it if you need data export or API access in the base price, as it is an add-on
• Watch out: onboarding is listed at $2,500 to $5,000

Pick Hyros if

• Fits if you sell online and want every sale and rebill tied to an ad
• Works for call-based and info businesses that can't track with ad platforms alone

Look elsewhere if

• Watch out: only the $230 step is shown; the slider runs to $1m+ and other steps need a demo
• Skip it if you want a trial or free plan, as neither exists
• Watch out: the guarantee's terms aren't set out on the pricing page
• Pricey if your tracked revenue grows, because price follows it
• Watch out: a Black Friday pre-sale was advertised with no terms on the pricing page

Attribution App

• Above the plan limit, overage is $10 per 1,000 monthly tracked users.
• Data export and API access is an add-on quoted with your plan.
• Optional onboarding is listed at $2,500 to $5,000 on Pro and Shopify.
• Sites over 10,000 monthly tracked users must get a custom quote.

Hyros

• Only the $230 step for up to $20k tracked monthly revenue is shown; the page's slider runs from 20k to 1m+ and the other steps need a demo quote.
• Pricing is custom: the vendor says it follows tracked revenue and is quoted on a demo call.
• The vendor's guarantee is that ads grow or the customer does not pay; the terms are not set out on the pricing page.
• A Black Friday pre-sale special was advertised on the homepage, with no terms on the pricing page.

Attribution App

Attribution models

First touch, last touch, linear, time decay and position-based, with lookback windows and ROAS compared by model.

Media mix modeling and incrementality

Budget optimization and lift testing, available through the AI assistant.

Reports

Marketing P&L by channel, cohorts and CAC payback, conversion paths and channel performance.

MCP server

Lets Claude, ChatGPT, Cursor and other MCP-compatible assistants query your marketing data.

Conversion API

Sends attribution-weighted conversions back to Google, Meta, LinkedIn and Microsoft Ads.

Hyros

Tracking of sales and rebills

The vendor says it tracks every sale, reorder and rebill for the life of a customer and ties each back to its ad source.

AI ad data

Pushes cleaned conversion data to the ad platforms so their targeting learns from it.

Reports inside ad managers

Adds Hyros columns to the Meta and Google ad managers.

Claude MCP

An MCP connection that lets a user prompt reports, integrations or custom features.

Setup help

A setup team, an account AI analyst and weekly live training come with the plan.

Business-model setups

Tracking is set up for e-commerce stores, SaaS trials and upgrades, info education, booked calls and agencies.

Attribution App

• Shopify$199

  per month for up to 10,000 monthly tracked users, billed monthly

  For Shopify stores, installed from the Shopify App Store, with every feature that Pro has.

• Pro$399

  per month for up to 10,000 monthly tracked users, billed monthly

  For HubSpot, Twilio Segment and small Salesforce teams; $335 a month billed annually.

• CustomCustom

  For more than 10,000 monthly tracked users, quoted by traffic with managed onboarding included.

Hyros

• Hyros$230

  per month for up to $20k tracked monthly revenue

  One plan with every feature: setup team, AI analyst, weekly training, full tracking, AI ad data, all integrations, Claude MCP and in-ad-manager stats. Higher steps cost more.

Attribution App

• Annual discount

  Save 16% annually

  Pro is $335 a month billed annually versus $399 billed monthly, per the pricing page.

Hyros

No public discounts listed.