Ruler Analytics
Multi-touch attribution tying calls, forms and CRM revenue to ads
Ruler Analytics report card
Weak · out of 4.0 · graded Oct 18, 2026
Best for tying ad spend to closed revenue
Ruler Analytics follows each visitor from an ad to a call, form or chat and on to the sale in your CRM, so you can see which campaigns bring revenue rather than just leads. It's a bigger, dearer kind of tool than a call tracker, from an indicative $360 a month on yearly billing. There's no free plan or trial, and buying starts with a demo.
Who Ruler Analytics is for
- Great if your sales close offline or by phone and you need to know which ads paid off
- Handy when you want CRM revenue, not just lead counts, against each campaign
- Good for marketing teams weighing budget across lots of channels
Who Ruler Analytics is not for
- Pricey if you just want to know which ad made the phone ring, at $360 a month
- Skip it if you want to try it yourself first, as there's no free trial shown
Why Ruler Analytics gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyGraded against the call trackers it's listed beside, since it's an attribution platform. Small is $360 a month billed annually ($400 monthly) for up to 10k visits, and Ruler calls its prices indicative, scaled to traffic and integrations. That's several times a call tracker, though CRM revenue matching comes with it.
- FFree plan and trialNothing free at all. No free plan or free trial is shown, and buying starts with a demo.
- BFeaturesMulti-touch attribution, call, form and chat tracking, CRM revenue matching, offline conversions sent back to ad platforms and exports to BI tools and warehouses. It covers the whole job, though data-driven attribution starts on Medium and mix modelling only on Advanced.
- CEase of useNo rating on record. There's tracking to install, a CRM to connect and attribution models to get your head around, though every plan comes with onboarding and a dedicated success manager.
- BPlatforms and integrationsWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Salesforce and HubSpot, and sends data to Looker Studio, Tableau, Power BI, Snowflake, BigQuery and Redshift.
What these grades rest on. Graded from this listing, whose facts were read from Ruler Analytics' own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/ruler-analytics#review"><img src="https://toolgpa.com/badge/ruler-analytics.svg" alt="Ruler Analytics: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Ruler Analytics stands among marketing reporting and call tracking tools
Ruler Analytics's GPA of 1.8 is higher than 1 of the 13 other marketing reporting and call tracking tools we grade.
It stands best on features (B, above 5 of 13) and worst on free plan and trial (F, above 0).
Its paid plans start at $360 a month, against a middle price of $63.50 for the category: 12 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. Ruler Analytics’s own letter is outlined.
- DValue for moneyAbove 1 of 13
- FFree plan and trialAbove 0 of 13, level with 1
- BFeaturesAbove 5 of 13, level with 7
- CEase of useAbove 0 of 13, level with 13
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Ruler Analytics, or make your own?
Keep it
To replace Ruler Analytics you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 12 of the 13 other marketing reporting and call tracking tools grade higher. It costs $4,320 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Phone numbers that change for each visitor so every call is traced to its source.
- It plugs into other products, Google Ads, Facebook Ads and LinkedIn Ads among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Ruler Analytics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Ruler Analytics?
Ruler Analytics is marketing attribution software. It tracks each visitor's journey with first-party data, links calls, forms, chats and offline sales to the ads and campaigns behind them, and pulls closed revenue from the CRM to report return on ad spend; larger plans add marketing mix modelling and budget planning. It is sold to in-house marketing teams, with partner rates for agencies.
Ruler Analytics is a paid product, starting at $360 per month for up to 10k visits, billed annually ($400 billed monthly). See every plan
Good for
- Lead-generation businesses whose sales close offline or by phone
- Marketing teams proving which campaigns bring CRM revenue, not just leads
- Brands weighing budget across channels with mix modelling
Worth knowing
- Prices are indicative starting points, scaled by monthly site traffic, products and integrations; no free plan or free trial is shown, and buying starts with a demo.
- Data-driven and impression attribution start on Medium; mix modelling and the AI agent only on Advanced.
- Agency partner rates are available but not published.
Key features
- Multi-touch attribution
- First click, last click, linear, time decay and position-based models, plus data-driven and impression attribution from Medium.
- Call, form and chat tracking
- Dynamic call tracking or a third-party call tracker, form tools such as Calendly and Typeform, and live chat apps feed conversions into each journey.
- CRM revenue matching
- Connects to Salesforce, HubSpot, Dynamics 365, Pipedrive and others to follow leads through to closed revenue.
- Offline conversions back to ad platforms
- Records offline touch points such as sales calls and trade shows, and sends offline revenue back to the ad platforms.
- Marketing mix modelling
- The Advanced plan models ROAS for online and offline channels, shows diminishing returns and forecasts budget scenarios.
- BI and warehouse exports
- Sends data to Looker Studio, Tableau, Power BI and Whatagraph, and to Snowflake, BigQuery and Redshift.
Ruler Analytics pricing
- Starts at
- $360 per month for up to 10k visits, billed annually ($400 billed monthly)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Small | $360per month for up to 10k visits, billed annually ($400 billed monthly) | First-party tracking, integrations, multi-touch attribution, phone, email and chat support, a dedicated success manager and onboarding. |
| Medium | $601per month for up to 50k visits, billed annually ($668 billed monthly) | Adds advanced segmentation and data-driven and impression attribution. |
| Large | $1,193per month for up to 100k visits, billed annually ($1,326 monthly) | Medium's features for sites with up to 100,000 visits a month. |
| Advanced | $1,800per month and up for 100k+ visits, billed annually | Adds marketing mix modelling, a budget scenario planner and an AI analyst and media planner agent. $2,000 and up billed monthly. |
Read from ruleranalytics.com on Oct 18, 2026. Prices change, so confirm with Ruler Analytics before you buy.
Ways to pay less
- Annual discountSave 10% on annual deals
Annual billing takes about 10% off: Small is $360 a month instead of $400, and Medium $601 instead of $668.
Stated on ruleranalytics.com
Works with
Ruler Analytics alternatives
- Ruler Analytics vs CallRail
Free trial · from $50/mo
- Ruler Analytics vs WhatConverts
Free trial · from $30/mo
- Ruler Analytics vs CTM
From $65/mo
- Ruler Analytics vs Nimbata
Free plan · from $35/mo
Common questions
Is Ruler Analytics free?
No. Ruler Analytics is a paid product, starting at $360 per month for up to 10k visits, billed annually ($400 billed monthly).
How much does Ruler Analytics cost?
Ruler Analytics lists 4 plans. Small: $360 per month for up to 10k visits, billed annually ($400 billed monthly). Medium: $601 per month for up to 50k visits, billed annually ($668 billed monthly). Large: $1,193 per month for up to 100k visits, billed annually ($1,326 monthly). Advanced: $1,800 per month and up for 100k+ visits, billed annually. Prices were read from ruleranalytics.com on Oct 18, 2026.
What platforms does Ruler Analytics work on?
Ruler Analytics is available on Web.
Does Ruler Analytics offer any discounts?
Ruler Analytics publicly lists the following: Save 10% on annual deals.
Does Ruler Analytics have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Ruler Analytics is listed for Web.
Does Ruler Analytics have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Ruler Analytics is listed for Web.
Is Ruler Analytics open source?
Ruler Analytics is not described as open source on its own site, as read on Oct 18, 2026.
What does Ruler Analytics integrate with?
Ruler Analytics's listing names Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Salesforce, HubSpot, Looker Studio and BigQuery. A listing names up to eight integrations, so it may connect to more.
Who makes Ruler Analytics?
Ruler Analytics is made by Ruler Analytics.
What are the alternatives to Ruler Analytics?
The closest alternatives to Ruler Analytics in our directory are CallRail, WhatConverts, CTM and Nimbata. Each one has a side-by-side comparison with Ruler Analytics.
How does Ruler Analytics compare with other marketing reporting and call tracking tools?
Ruler Analytics's GPA of 1.8 is higher than 1 of the 13 other marketing reporting and call tracking tools we grade. It stands best on features (B, above 5 of 13) and worst on free plan and trial (F, above 0).
Is Ruler Analytics good value for money?
ToolGPA grades Ruler Analytics D for value for money. Its paid plans start at $360 a month, against a middle price of $63.50 for the category: 12 of the 13 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Ruler Analytics?
To replace Ruler Analytics you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 12 of the 13 other marketing reporting and call tracking tools grade higher. It costs $4,320 a year. What you could not make: Phone numbers that change for each visitor so every call is traced to its source. It plugs into other products, Google Ads, Facebook Ads and LinkedIn Ads among them. AI features, unless you pay a model provider for each request yourself. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.