The Ruler Analytics Insider’s Guide
Everything we know about Ruler Analytics in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Ruler Analytics
The Insider’s Guide
Multi-touch attribution tying calls, forms and CRM revenue to ads
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Ruler Analytics’s own pages.
Made by Ruler Analytics · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Ruler Analytics’s own pages, its app-store listings and our grades. Every fact in it is on Ruler Analytics’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 1 of the 13 other marketing reporting and call tracking tools we grade
Ruler Analytics is marketing attribution software. It tracks each visitor's journey with first-party data, links calls, forms, chats and offline sales to the ads and campaigns behind them, and pulls closed revenue from the CRM to report return on ad spend; larger plans add marketing mix modelling and budget planning. It is sold to in-house marketing teams, with partner rates for agencies.
To get you started, here are 8 things to know about Ruler Analytics, taken from its own pages and our grades.
- 1
Best for tying ad spend to closed revenue
There's no free plan or trial, and buying starts with a demo.
- 2
Paid plans start at $360 a month
As its pricing page puts it: $360 per month for up to 10k visits, billed annually ($400 billed monthly).
- 3
It runs on Web
Web.
- 4
Multi-touch attribution
First click, last click, linear, time decay and position-based models, plus data-driven and impression attribution from Medium.
- 5
Call, form and chat tracking
Dynamic call tracking or a third-party call tracker, form tools such as Calendly and Typeform, and live chat apps feed conversions into each journey.
- 6
CRM revenue matching
Connects to Salesforce, HubSpot, Dynamics 365, Pipedrive and others to follow leads through to closed revenue.
- 7
A 1.8 GPA, above 1 of 13
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Ruler Analytics you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
Ruler Analytics at a glance
- Pricing
- Paid, from $360 per month for up to 10k visits, billed annually ($400 billed monthly)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Ruler Analytics
- Category
- Marketing Reports & Call Tracking
- Our grade
- 1.8 GPA, weak
The report card
Best for tying ad spend to closed revenue
Ruler Analytics follows each visitor from an ad to a call, form or chat and on to the sale in your CRM, so you can see which campaigns bring revenue rather than just leads. It's a bigger, dearer kind of tool than a call tracker, from an indicative $360 a month on yearly billing. There's no free plan or trial, and buying starts with a demo.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Graded against the call trackers it's listed beside, since it's an attribution platform. Small is $360 a month billed annually ($400 monthly) for up to 10k visits, and Ruler calls its prices indicative, scaled to traffic and integrations. That's several times a call tracker, though CRM revenue matching comes with it. |
| Free plan and trial | F | Nothing free at all. No free plan or free trial is shown, and buying starts with a demo. |
| Features | B | Multi-touch attribution, call, form and chat tracking, CRM revenue matching, offline conversions sent back to ad platforms and exports to BI tools and warehouses. It covers the whole job, though data-driven attribution starts on Medium and mix modelling only on Advanced. |
| Ease of use | C | No rating on record. There's tracking to install, a CRM to connect and attribution models to get your head around, though every plan comes with onboarding and a dedicated success manager. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Salesforce and HubSpot, and sends data to Looker Studio, Tableau, Power BI, Snowflake, BigQuery and Redshift. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Ruler Analytics is for
- Great if your sales close offline or by phone and you need to know which ads paid off
- Handy when you want CRM revenue, not just lead counts, against each campaign
- Good for marketing teams weighing budget across lots of channels
Who it is not for
- Pricey if you just want to know which ad made the phone ring, at $360 a month
- Skip it if you want to try it yourself first, as there's no free trial shown
Good to know
Good for
- Lead-generation businesses whose sales close offline or by phone
- Marketing teams proving which campaigns bring CRM revenue, not just leads
- Brands weighing budget across channels with mix modelling
Worth knowing
- Prices are indicative starting points, scaled by monthly site traffic, products and integrations; no free plan or free trial is shown, and buying starts with a demo.
- Data-driven and impression attribution start on Medium; mix modelling and the AI agent only on Advanced.
- Agency partner rates are available but not published.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$360
A month to start
Ruler Analytics is a paid product, starting at $360 per month for up to 10k visits, billed annually ($400 billed monthly).
Graded against the call trackers it's listed beside, since it's an attribution platform.
Small
$360
per month for up to 10k visits, billed annually ($400 billed monthly)
First-party tracking, integrations, multi-touch attribution, phone, email and chat support, a dedicated success manager and onboarding.
Medium
$601
per month for up to 50k visits, billed annually ($668 billed monthly)
Adds advanced segmentation and data-driven and impression attribution.
Large
$1,193
per month for up to 100k visits, billed annually ($1,326 monthly)
Medium's features for sites with up to 100,000 visits a month.
Advanced
$1,800
per month and up for 100k+ visits, billed annually
Adds marketing mix modelling, a budget scenario planner and an AI analyst and media planner agent. $2,000 and up billed monthly.
Read from ruleranalytics.com on Oct 18, 2026.
Ways to pay less
Annual discount
Save 10% on annual deals
Annual billing takes about 10% off: Small is $360 a month instead of $400, and Medium $601 instead of $668.
Stated on ruleranalytics.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Multi-touch attribution tying calls, forms and CRM revenue to ads. Here is what it does, as its own site describes it, and what it covers: AI features, reports, call tracking.
It covers the whole job, though data-driven attribution starts on Medium and mix modelling only on Advanced.
- Multi-touch attribution
- First click, last click, linear, time decay and position-based models, plus data-driven and impression attribution from Medium.
- Call, form and chat tracking
- Dynamic call tracking or a third-party call tracker, form tools such as Calendly and Typeform, and live chat apps feed conversions into each journey.
- CRM revenue matching
- Connects to Salesforce, HubSpot, Dynamics 365, Pipedrive and others to follow leads through to closed revenue.
- Offline conversions back to ad platforms
- Records offline touch points such as sales calls and trade shows, and sends offline revenue back to the ad platforms.
- Marketing mix modelling
- The Advanced plan models ROAS for online and offline channels, shows diminishing returns and forecasts budget scenarios.
- BI and warehouse exports
- Sends data to Looker Studio, Tableau, Power BI and Whatagraph, and to Snowflake, BigQuery and Redshift.
Where it runs
- Web
What it works with
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Google Analytics
- Salesforce
- HubSpot
- Looker Studio
- BigQuery
Ruler Analytics is made by Ruler Analytics.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/13
Other marketing reporting and call tracking tools it is graded above
Ruler Analytics's GPA of 1.8 is higher than 1 of the 13 other marketing reporting and call tracking tools we grade.
It stands best on features (B, above 5 of 13) and worst on free plan and trial (F, above 0).
Its paid plans start at $360 a month, against a middle price of $63.50 for the category: 12 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. Ruler Analytics’s own letter is outlined.
- DValue for moneyAbove 1 of 13
- FFree plan and trialAbove 0 of 13
- BFeaturesAbove 5 of 13
- CEase of useAbove 0 of 13
- BPlatforms and integrationsAbove 0 of 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. Ruler Analytics is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Ruler Analytics you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 12 of the 13 other marketing reporting and call tracking tools grade higher. It costs $4,320 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Phone numbers that change for each visitor so every call is traced to its source.
- It plugs into other products, Google Ads, Facebook Ads and LinkedIn Ads among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Ruler Analytics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
CallRail, WhatConverts, CTM and Nimbata
The 4 tools Ruler Analytics is most often weighed against, with where each one differs from it.
- 2.4GPA
CallRail
Free trial · from $50/mo
Call tracking and attribution that ties phone leads to campaigns.
- Only CallRail lists iOS and Android apps.
- CallRail also covers transcription and forms.
- 2.4GPA
WhatConverts
Free trial · from $30/mo
Call, form and chat tracking with lead attribution for agencies.
- WhatConverts also covers transcription.
- 2.2GPA
CTM
From $65/mo
Call tracking, attribution and a softphone, with agency sub-accounts.
- Only CTM lists iOS and Android apps.
- Ruler Analytics also covers reports.
- CTM also covers transcription, workflow automation and business phone line.
- 2.4GPA
Nimbata
Free plan · from $35/mo
Call tracking billed per answered call, for agencies and teams.
- Nimbata has a free plan. Ruler Analytics does not.
- Nimbata also covers transcription.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Ruler Analytics free?
No. Ruler Analytics is a paid product, starting at $360 per month for up to 10k visits, billed annually ($400 billed monthly).
How much does Ruler Analytics cost?
Ruler Analytics lists 4 plans. Small: $360 per month for up to 10k visits, billed annually ($400 billed monthly).
What platforms does Ruler Analytics work on?
Ruler Analytics is available on Web.
Does Ruler Analytics offer any discounts?
Ruler Analytics publicly lists the following: Save 10% on annual deals.
Does Ruler Analytics have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Ruler Analytics is listed for Web.
Does Ruler Analytics have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Ruler Analytics is listed for Web.
Is Ruler Analytics open source?
Ruler Analytics is not described as open source on its own site, as read on Oct 18, 2026.
What does Ruler Analytics integrate with?
Ruler Analytics's listing names Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Salesforce, HubSpot, Looker Studio and BigQuery.
Who makes Ruler Analytics?
Ruler Analytics is made by Ruler Analytics.
What are the alternatives to Ruler Analytics?
The closest alternatives to Ruler Analytics in our directory are CallRail, WhatConverts, CTM and Nimbata.
How does Ruler Analytics compare with other marketing reporting and call tracking tools?
Ruler Analytics's GPA of 1.8 is higher than 1 of the 13 other marketing reporting and call tracking tools we grade.
Is Ruler Analytics good value for money?
ToolGPA grades Ruler Analytics D for value for money. Its paid plans start at $360 a month, against a middle price of $63.50 for the category: 12 of the 13 others that charge start lower.
Could I make my own version of Ruler Analytics?
To replace Ruler Analytics you would be making phone numbers that change for each visitor so every call is traced to its source.
Where this guide comes from
The prices, plans, platforms and features were read from Ruler Analytics’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Ruler Analytics' own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Ruler Analytics. Prices change, so check ruleranalytics.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Ruler Analytics, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/ruler-analytics
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Ruler Analytics: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/ruler-analytics
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/ruler-analytics/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after Ruler Analytics, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 14 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Ruler Analytics’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Ruler Analytics is a trademark of its owner, and this guide is not made, paid for or approved by Ruler Analytics. Prices and plans change: check ruleranalytics.com before you buy.