Ruler Analytics vs WhatConverts
We give Ruler Analytics a 1.8 GPA and WhatConverts a 2.4, out of 4.0. WhatConverts grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Ruler Analytics
Multi-touch attribution tying calls, forms and CRM revenue to ads
WhatConverts
Call, form and chat tracking with lead attribution for agencies
How we grade them
| 1.8GPARuler AnalyticsWeak | 2.4GPAWhatConvertsFair | |
|---|---|---|
| Value for money | DGraded against the call trackers it's listed beside, since it's an attribution platform. Small is $360 a month billed annually ($400 monthly) for up to 10k visits, and Ruler calls its prices indicative, scaled to traffic and integrations. That's several times a call tracker, though CRM revenue matching comes with it. | CGraded on a small business with 5 numbers and about 500 minutes a month. Call Tracking is $30 a month with $30 of usage credit, and 5 local numbers at $2.50 plus 500 minutes at 4.5¢ come to $35 of usage, so about $35 in all. But the Google Ads and Analytics links need Plus at $60, about $65. |
| Free plan and trial | FNothing free at all. No free plan or free trial is shown, and buying starts with a demo. | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. |
| Features | BMulti-touch attribution, call, form and chat tracking, CRM revenue matching, offline conversions sent back to ad platforms and exports to BI tools and warehouses. It covers the whole job, though data-driven attribution starts on Medium and mix modelling only on Advanced. | BCall, text, form, chat and transaction tracking by source, campaign and keyword, a lead list where you qualify and value leads, scheduled reports on Pro and the full customer journey on Elite. It covers the whole job, with numbers in about 40 countries. |
| Ease of use | CNo rating on record. There's tracking to install, a CRM to connect and attribution models to get your head around, though every plan comes with onboarding and a dedicated success manager. | CNo rating on record. Numbers, dynamic number insertion and form tracking all need setting up, and the usage credit takes some working out. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Salesforce and HubSpot, and sends data to Looker Studio, Tableau, Power BI, Snowflake, BigQuery and Redshift. | BWeb only, with no desktop or phone app. It connects to Google Ads, Google Analytics, Bing Ads, Facebook Ads, HubSpot CRM, Looker Studio, AgencyAnalytics and Jobber, and has an API on every plan. |
| Best for | tying ad spend to closed revenue | call, form and chat leads in one list |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ruler Analytics and WhatConverts. How we grade
Price against what you get
Ruler Analytics starts at $360 a month and scores 2.7 out of 4 on features, ease of use and platforms. WhatConverts starts at $30 a month and scores 2.7.
They score the same, and WhatConverts starts $330 a month lower. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than Ruler Analytics for less, and 1 scores higher than WhatConverts for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ruler Analytics starts at $360 per month for up to 10k visits, billed annually ($400 billed monthly). WhatConverts starts at $30 per month for 1 account, with $30 of usage credit.
- WhatConverts also covers transcription.
At a glance
| Ruler Analytics | WhatConverts | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $360 per month for up to 10k visits, billed annually ($400 billed monthly) | $30 per month for 1 account, with $30 of usage credit |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial |
| Web | ||
| Made by | Ruler Analytics | WhatConverts |
| Price read from | ruleranalytics.com | whatconverts.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Ruler Analytics
- Lead-generation businesses whose sales close offline or by phone
- Marketing teams proving which campaigns bring CRM revenue, not just leads
- Brands weighing budget across channels with mix modelling
WhatConverts
- PPC and SEO agencies proving to clients which campaigns produce leads
- Businesses that get leads by phone, form and chat and want them in one list
- Franchises tracking marketing for many locations
Worth knowing
Ruler Analytics
- Prices are indicative starting points, scaled by monthly site traffic, products and integrations; no free plan or free trial is shown, and buying starts with a demo.
- Data-driven and impression attribution start on Medium; mix modelling and the AI agent only on Advanced.
- Agency partner rates are available but not published.
WhatConverts
- Usage past the included credit is billed: extra local numbers are $2.50 each, local minutes 4.5¢, toll-free numbers $3.50, toll-free minutes 6.5¢ and texts 3¢.
- Call transcription costs 2¢ a minute, and forms, chats and transactions past the included amount are 10¢ each.
- Single-account plans cover one business; tracking several clients needs the unlimited-account plans from $500 a month.
- White-labeling the dashboard and emails is $50 a month extra on every plan.
Key features
Ruler Analytics
- Multi-touch attribution
- First click, last click, linear, time decay and position-based models, plus data-driven and impression attribution from Medium.
- Call, form and chat tracking
- Dynamic call tracking or a third-party call tracker, form tools such as Calendly and Typeform, and live chat apps feed conversions into each journey.
- CRM revenue matching
- Connects to Salesforce, HubSpot, Dynamics 365, Pipedrive and others to follow leads through to closed revenue.
- Offline conversions back to ad platforms
- Records offline touch points such as sales calls and trade shows, and sends offline revenue back to the ad platforms.
- Marketing mix modelling
- The Advanced plan models ROAS for online and offline channels, shows diminishing returns and forecasts budget scenarios.
- BI and warehouse exports
- Sends data to Looker Studio, Tableau, Power BI and Whatagraph, and to Snowflake, BigQuery and Redshift.
WhatConverts
- Call tracking
- Local and toll-free tracking numbers, dynamic number insertion and number pools tie each call and text to its marketing source, with recordings.
- Form, chat and e-commerce tracking
- From the Plus plan, web forms, chats and transactions are captured with the same source, campaign and keyword data as calls.
- Lead management
- All leads sit in one dashboard where you search, qualify, add sales values and export them to a CRM.
- Marketing and custom reports
- Reports show leads by source, keyword, landing page and day; Pro adds a report builder and reports sent daily, weekly or monthly.
- Customer journey
- Elite records every attribution touch point and the pages each visitor saw before becoming a lead.
- Tracking numbers in 40 countries
- Numbers are offered in the US, the UK, Canada, Australia and about 36 more countries and territories across Europe, Latin America and Asia.
Plans
Ruler Analytics
Small$360
per month for up to 10k visits, billed annually ($400 billed monthly)
First-party tracking, integrations, multi-touch attribution, phone, email and chat support, a dedicated success manager and onboarding.
Medium$601
per month for up to 50k visits, billed annually ($668 billed monthly)
Adds advanced segmentation and data-driven and impression attribution.
Large$1,193
per month for up to 100k visits, billed annually ($1,326 monthly)
Medium's features for sites with up to 100,000 visits a month.
Advanced$1,800
per month and up for 100k+ visits, billed annually
Adds marketing mix modelling, a budget scenario planner and an AI analyst and media planner agent. $2,000 and up billed monthly.
WhatConverts
Call Tracking$30
per month for 1 account, with $30 of usage credit
Call and text tracking with numbers, dynamic number insertion, recording and API access. The credit covers about 148 calls; usage past it is billed.
Plus$60
per month for 1 account, with $30 of usage credit
Adds form, chat and transaction tracking (300 included), campaign and keyword reports, and Google Ads, Bing and Analytics integrations.
Pro$100
per month for 1 account, with $30 of usage credit
Adds call flows with IVR and geo-routing, a custom report builder, scheduled reports, and what WhatConverts calls HIPAA-compliant tracking.
Elite$160
per month for 1 account, with $30 of usage credit
Adds the customer journey, multi-click attribution, pages visited and lead intelligence rules that qualify leads automatically.
Plus (unlimited accounts)$500
per month for unlimited accounts, with $250 of usage credit
For agencies: Plus features across any number of client accounts, about 1,908 calls and 2,500 forms or chats covered, and cheaper extra numbers.
Pro (unlimited accounts)$800
per month for unlimited accounts, with $300 of usage credit
Pro features for every client account. Elite for unlimited accounts is $1,250 a month with $400 of credit.
Ways to pay less
Ruler Analytics
- Annual discount
Save 10% on annual deals
Annual billing takes about 10% off: Small is $360 a month instead of $400, and Medium $601 instead of $668.
WhatConverts
No public discounts listed.
