Nimbata vs WhatConverts
We give Nimbata and WhatConverts the same GPA: 2.4 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Nimbata
Call tracking billed per answered call, for agencies and teams
WhatConverts
Call, form and chat tracking with lead attribution for agencies
How we grade them
| 2.4GPANimbataFair | 2.4GPAWhatConvertsFair | |
|---|---|---|
| Value for money | CGraded on a small business with 5 numbers and about 500 minutes a month. Pro is $35 a month billed annually, and 5 US local numbers at $3.20 take it to $51, plus 6¢ per answered call. If 500 minutes is about 140 calls, that's roughly $60, close to what CallRail costs. | CGraded on a small business with 5 numbers and about 500 minutes a month. Call Tracking is $30 a month with $30 of usage credit, and 5 local numbers at $2.50 plus 500 minutes at 4.5¢ come to $35 of usage, so about $35 in all. But the Google Ads and Analytics links need Plus at $60, about $65. |
| Free plan and trial | CEntry has no plan fee, but you still pay for every number and answered call, so it isn't really free. The 14-day trial needs no card and is capped at 2 numbers and 50 answered calls. | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. |
| Features | BCall tracking with dynamic numbers, AI tagging, scoring and summaries, call flows with IVR and geo routing, spam blocking on every plan, and form tracking with CRM sync from Marketing. It covers the whole job, with numbers in 70+ countries. | BCall, text, form, chat and transaction tracking by source, campaign and keyword, a lead list where you qualify and value leads, scheduled reports on Pro and the full customer journey on Elite. It covers the whole job, with numbers in about 40 countries. |
| Ease of use | CNo rating on record. Numbers, call flows and dynamic number insertion need setting up, and per-call billing with a fair-use check on long calls takes some working out. | CNo rating on record. Numbers, dynamic number insertion and form tracking all need setting up, and the usage credit takes some working out. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Ads, Google Analytics, Microsoft Ads, Facebook, HubSpot, Salesforce, Slack and Zapier, with webhooks and the API on Agency. | BWeb only, with no desktop or phone app. It connects to Google Ads, Google Analytics, Bing Ads, Facebook Ads, HubSpot CRM, Looker Studio, AgencyAnalytics and Jobber, and has an API on every plan. |
| Best for | call tracking billed per answered call | call, form and chat leads in one list |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Nimbata and WhatConverts. How we grade
Price against what you get
Nimbata starts at $35 a month and scores 2.7 out of 4 on features, ease of use and platforms. WhatConverts starts at $30 a month and scores 2.7.
They score the same, and WhatConverts starts $5 a month lower. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than Nimbata for less, and 1 scores higher than WhatConverts for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Nimbata starts at $35 per month, billed annually ($39 billed monthly), plus usage. WhatConverts starts at $30 per month for 1 account, with $30 of usage credit.
- Nimbata has a free plan. WhatConverts does not, though it has a free trial.
At a glance
| Nimbata | WhatConverts | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $35 per month, billed annually ($39 billed monthly), plus usage | $30 per month for 1 account, with $30 of usage credit |
| Free plan | Entry has no plan fee: you pay only for usage, from $4.60 a month per US local number and 10¢ per answered call, with 1 call flow, 1 seat and standard reports. | None |
| Free trial | 14-day free trial of Agency features, capped at 2 numbers and 50 answered calls; no card needed | 14-day free trial |
| Web | ||
| Made by | Nimbata, LLC | WhatConverts |
| Price read from | nimbata.com | whatconverts.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Nimbata
- Agencies tracking calls for many clients and locations
- Businesses with long sales calls that would cost more per minute
- Small advertisers who want call tracking without a monthly plan fee
WhatConverts
- PPC and SEO agencies proving to clients which campaigns produce leads
- Businesses that get leads by phone, form and chat and want them in one list
- Franchises tracking marketing for many locations
Worth knowing
Nimbata
- Every plan adds usage: US toll-free numbers run from $1.80 to $5 a month and outbound texts 2¢; rates fall on higher plans.
- If average call length passes 3.5 minutes, Nimbata may add a fair-use charge to the invoice.
- Extra seats cost $5 a month each, extra projects $15, and a white-label account $55 a month from Pro up.
- Form tracking, CRM integrations and custom reports start with the Marketing plan.
WhatConverts
- Usage past the included credit is billed: extra local numbers are $2.50 each, local minutes 4.5¢, toll-free numbers $3.50, toll-free minutes 6.5¢ and texts 3¢.
- Call transcription costs 2¢ a minute, and forms, chats and transactions past the included amount are 10¢ each.
- Single-account plans cover one business; tracking several clients needs the unlimited-account plans from $500 a month.
- White-labeling the dashboard and emails is $50 a month extra on every plan.
Key features
Nimbata
- Call tracking and DNI
- Tracking numbers for online and offline campaigns; from Pro, dynamic number insertion, geo-swap and custom URL parameter tracking.
- Per-answered-call billing
- Usage is charged per answered call whatever its length, though Nimbata may bill extra if average calls run past 3.5 minutes.
- AI call analysis
- Calls are classified, tagged, scored and summarized automatically, with sentiment and custom notes; transcription costs 2¢ a minute.
- Call flows and routing
- Greetings, whispers, voicemail, IVR menus, geo routing and weighted ringing, with spam calls blocked on every plan.
- Form tracking and CRM sync
- The Marketing and Agency plans attribute form fills too and send leads to HubSpot, Pipedrive, Zoho CRM or Salesforce.
- Numbers in 70+ countries
- Local and toll-free tracking numbers across Europe, the US, Canada, South America and Australia.
WhatConverts
- Call tracking
- Local and toll-free tracking numbers, dynamic number insertion and number pools tie each call and text to its marketing source, with recordings.
- Form, chat and e-commerce tracking
- From the Plus plan, web forms, chats and transactions are captured with the same source, campaign and keyword data as calls.
- Lead management
- All leads sit in one dashboard where you search, qualify, add sales values and export them to a CRM.
- Marketing and custom reports
- Reports show leads by source, keyword, landing page and day; Pro adds a report builder and reports sent daily, weekly or monthly.
- Customer journey
- Elite records every attribution touch point and the pages each visitor saw before becoming a lead.
- Tracking numbers in 40 countries
- Numbers are offered in the US, the UK, Canada, Australia and about 36 more countries and territories across Europe, Latin America and Asia.
Plans
Nimbata
Entry$0
No plan fee, usage only: online and offline call tracking, spam filter, 1 call flow and pre-built reports. US local numbers from $4.60, calls 10¢ each.
Pro$35
per month, billed annually ($39 billed monthly), plus usage
Unlimited call flows, dynamic number insertion, AI tagging and scoring, Google Ads and GA4, 4 seats. US local numbers from $3.20, calls 6¢.
Marketing$80
per month, billed annually ($89 billed monthly), plus usage
Adds form tracking, 5 workflows, HubSpot, Pipedrive and Zoho CRM, custom reports and a dashboard builder; 25 seats. Numbers from $2.30, calls 4¢.
Agency$120
per month, billed annually ($149 billed monthly), plus usage
Unlimited seats, projects and workflows, Salesforce, webhooks, the API and dedicated support. US local numbers from $1.60, calls 3¢.
WhatConverts
Call Tracking$30
per month for 1 account, with $30 of usage credit
Call and text tracking with numbers, dynamic number insertion, recording and API access. The credit covers about 148 calls; usage past it is billed.
Plus$60
per month for 1 account, with $30 of usage credit
Adds form, chat and transaction tracking (300 included), campaign and keyword reports, and Google Ads, Bing and Analytics integrations.
Pro$100
per month for 1 account, with $30 of usage credit
Adds call flows with IVR and geo-routing, a custom report builder, scheduled reports, and what WhatConverts calls HIPAA-compliant tracking.
Elite$160
per month for 1 account, with $30 of usage credit
Adds the customer journey, multi-click attribution, pages visited and lead intelligence rules that qualify leads automatically.
Plus (unlimited accounts)$500
per month for unlimited accounts, with $250 of usage credit
For agencies: Plus features across any number of client accounts, about 1,908 calls and 2,500 forms or chats covered, and cheaper extra numbers.
Pro (unlimited accounts)$800
per month for unlimited accounts, with $300 of usage credit
Pro features for every client account. Elite for unlimited accounts is $1,250 a month with $400 of credit.
Ways to pay less
Nimbata
- Annual discount
Save up to 20% with an annual plan
Billed annually, Pro is $35 a month instead of $39, Marketing $80 instead of $89 and Agency $120 instead of $149.
WhatConverts
No public discounts listed.
