CTM vs Nimbata
We give CTM a 2.2 GPA and Nimbata a 2.4, out of 4.0. Nimbata grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CTM
Call tracking, attribution and a softphone, with agency sub-accounts
Nimbata
Call tracking billed per answered call, for agencies and teams
How we grade them
| 2.2GPACTMFair | 2.4GPANimbataFair | |
|---|---|---|
| Value for money | CGraded on a small business with 5 numbers and about 500 minutes a month. Marketing Lite is $65 a month billed yearly, and 5 US local numbers at $2 plus 500 minutes at 4¢ add $30, so about $95. That's dearer than CallRail or Nimbata for the same, though users are unlimited. | CGraded on a small business with 5 numbers and about 500 minutes a month. Pro is $35 a month billed annually, and 5 US local numbers at $3.20 take it to $51, plus 6¢ per answered call. If 500 minutes is about 140 calls, that's roughly $60, close to what CallRail costs. |
| Free plan and trial | DNo free plan and no free trial. CTM waives the first month's plan fee, but you still pay for numbers and minutes from a prepaid balance on a card. | CEntry has no plan fee, but you still pay for every number and answered call, so it isn't really free. The 14-day trial needs no card and is capped at 2 numbers and 50 answered calls. |
| Features | BCall and text attribution, recording, forwarding and IVR on every plan, form tracking, 25 client sub-accounts and AI call analysis from Marketing Pro, and a softphone and dialer on Sales Engage. It covers the whole job, with numbers in 80+ countries. | BCall tracking with dynamic numbers, AI tagging, scoring and summaries, call flows with IVR and geo routing, spam blocking on every plan, and form tracking with CRM sync from Marketing. It covers the whole job, with numbers in 70+ countries. |
| Ease of use | CNo rating on record. Numbers, routing, IVR menus and the prepaid usage balance all need setting up, and the plans run all the way to a sales calling suite, so there's a lot to learn. | CNo rating on record. Numbers, call flows and dynamic number insertion need setting up, and per-call billing with a fair-use check on long calls takes some working out. |
| Platforms and integrations | BWeb plus iPhone and Android apps, with Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom. The API comes with Marketing Pro, and numbers are sold in 80+ countries. No desktop app. | BWeb only, with no desktop or phone app. It connects to Google Ads, Google Analytics, Microsoft Ads, Facebook, HubSpot, Salesforce, Slack and Zapier, with webhooks and the API on Agency. |
| Best for | call tracking for agencies and sales teams | call tracking billed per answered call |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CTM and Nimbata. How we grade
Price against what you get
CTM starts at $65 a month and scores 2.7 out of 4 on features, ease of use and platforms. Nimbata starts at $35 a month and scores 2.7.
They score the same, and Nimbata starts $30 a month lower. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than CTM for less, and 1 scores higher than Nimbata for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage. Nimbata starts at $35 per month, billed annually ($39 billed monthly), plus usage.
- Nimbata has a free plan. CTM does not.
- Only CTM lists iOS and Android apps.
- CTM also covers workflow automation and business phone line.
- Nimbata also covers reports.
At a glance
| CTM | Nimbata | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $65 per month, billed yearly ($79 billed monthly), plus usage | $35 per month, billed annually ($39 billed monthly), plus usage |
| Free plan | None | Entry has no plan fee: you pay only for usage, from $4.60 a month per US local number and 10¢ per answered call, with 1 call flow, 1 seat and standard reports. |
| Free trial | None listed | 14-day free trial of Agency features, capped at 2 numbers and 50 answered calls; no card needed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallTrackingMetrics, LLC | Nimbata, LLC |
| Price read from | ctm.com | nimbata.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
CTM
- Agencies tracking calls for many clients under their own brand
- Businesses that want to buy only the numbers and minutes they use
- Sales teams that want call tracking and a dialer in one tool
Nimbata
- Agencies tracking calls for many clients and locations
- Businesses with long sales calls that would cost more per minute
- Small advertisers who want call tracking without a monthly plan fee
Worth knowing
CTM
- No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
- Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
- Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
- Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.
Nimbata
- Every plan adds usage: US toll-free numbers run from $1.80 to $5 a month and outbound texts 2¢; rates fall on higher plans.
- If average call length passes 3.5 minutes, Nimbata may add a fair-use charge to the invoice.
- Extra seats cost $5 a month each, extra projects $15, and a white-label account $55 a month from Pro up.
- Form tracking, CRM integrations and custom reports start with the Marketing plan.
Key features
CTM
- Call, text and form attribution
- Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.
- Recording and conversation intelligence
- Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.
- AskAI and VoiceAI
- AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.
- Agency tools
- Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.
- Routing and softphone
- IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.
- Numbers in 80+ countries
- Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.
Nimbata
- Call tracking and DNI
- Tracking numbers for online and offline campaigns; from Pro, dynamic number insertion, geo-swap and custom URL parameter tracking.
- Per-answered-call billing
- Usage is charged per answered call whatever its length, though Nimbata may bill extra if average calls run past 3.5 minutes.
- AI call analysis
- Calls are classified, tagged, scored and summarized automatically, with sentiment and custom notes; transcription costs 2¢ a minute.
- Call flows and routing
- Greetings, whispers, voicemail, IVR menus, geo routing and weighted ringing, with spam calls blocked on every plan.
- Form tracking and CRM sync
- The Marketing and Agency plans attribute form fills too and send leads to HubSpot, Pipedrive, Zoho CRM or Salesforce.
- Numbers in 70+ countries
- Local and toll-free tracking numbers across Europe, the US, Canada, South America and Australia.
Plans
CTM
Marketing Lite$65
per month, billed yearly ($79 billed monthly), plus usage
Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included.
Marketing Pro$149
per month, billed yearly ($179 billed monthly), plus usage
25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support.
Sales Engage$274
per month, billed yearly ($329 billed monthly), plus usage
Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong.
Enterprise$1,999
per month and up, billed yearly
Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support.
Nimbata
Entry$0
No plan fee, usage only: online and offline call tracking, spam filter, 1 call flow and pre-built reports. US local numbers from $4.60, calls 10¢ each.
Pro$35
per month, billed annually ($39 billed monthly), plus usage
Unlimited call flows, dynamic number insertion, AI tagging and scoring, Google Ads and GA4, 4 seats. US local numbers from $3.20, calls 6¢.
Marketing$80
per month, billed annually ($89 billed monthly), plus usage
Adds form tracking, 5 workflows, HubSpot, Pipedrive and Zoho CRM, custom reports and a dashboard builder; 25 seats. Numbers from $2.30, calls 4¢.
Agency$120
per month, billed annually ($149 billed monthly), plus usage
Unlimited seats, projects and workflows, Salesforce, webhooks, the API and dedicated support. US local numbers from $1.60, calls 3¢.
Ways to pay less
CTM
- Annual discount
Up to 2 months free with yearly billing
Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.
- Other savings
Up to 6 months free with 2-year prepay
Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.
- Other savings
First month's plan fee waived
CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.
Nimbata
- Annual discount
Save up to 20% with an annual plan
Billed annually, Pro is $35 a month instead of $39, Marketing $80 instead of $89 and Agency $120 instead of $149.
