Alternatives · Marketing Reports
Ruler Analytics alternatives
Ruler Analytics compared with 4 alternatives: CallRail, WhatConverts, CTM and Nimbata.
Ruler Analytics is a paid product, starting at $360 per month for up to 10k visits, billed annually ($400 billed monthly). 1 of the 4 alternatives is free or has a free plan. 2 more offer a free trial.
4 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| Ruler AnalyticsThis tool | From $360/mo | No | Web |
| CallRail | Free trial · from $50/mo | Trial only | Web, iOS, Android |
| WhatConverts | Free trial · from $30/mo | Trial only | Web |
| CTM | From $65/mo | No | Web, iOS, Android |
| Nimbata | Free plan · from $35/mo | Yes | Web |
Price against what you get
Ruler Analytics starts at $360 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 4 alternatives on this chart both scores higher and starts lower.
CallRail, WhatConverts, CTM and Nimbata start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Ruler Analytics
- Free trial · from $50/mo
CallRail
Call tracking and attribution that ties phone leads to campaigns
- CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly. Ruler Analytics starts at $360 per month for up to 10k visits, billed annually ($400 billed monthly).
- Only CallRail lists iOS and Android apps.
- CallRail also covers transcription and forms.
Suits: Local service businesses that get most leads by phone
- Free trial · from $30/mo
WhatConverts
Call, form and chat tracking with lead attribution for agencies
- WhatConverts starts at $30 per month for 1 account, with $30 of usage credit. Ruler Analytics starts at $360 per month for up to 10k visits, billed annually ($400 billed monthly).
- WhatConverts also covers transcription.
Suits: PPC and SEO agencies proving to clients which campaigns produce leads
- From $65/mo
CTM
Call tracking, attribution and a softphone, with agency sub-accounts
- CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage. Ruler Analytics starts at $360 per month for up to 10k visits, billed annually ($400 billed monthly).
- Only CTM lists iOS and Android apps.
- CTM also covers transcription, workflow automation and business phone line.
- Ruler Analytics also covers reports.
Suits: Agencies tracking calls for many clients under their own brand
- Free plan · from $35/mo
Nimbata
Call tracking billed per answered call, for agencies and teams
- Nimbata starts at $35 per month, billed annually ($39 billed monthly), plus usage. Ruler Analytics starts at $360 per month for up to 10k visits, billed annually ($400 billed monthly).
- Nimbata has a free plan. Ruler Analytics does not.
- Nimbata also covers transcription.
Suits: Agencies tracking calls for many clients and locations
Limits worth knowing in Ruler Analytics
- Prices are indicative starting points, scaled by monthly site traffic, products and integrations; no free plan or free trial is shown, and buying starts with a demo.
- Data-driven and impression attribution start on Medium; mix modelling and the AI agent only on Advanced.
- Agency partner rates are available but not published.
Common questions
What are the alternatives to Ruler Analytics?
The alternatives to Ruler Analytics in this directory are CallRail, WhatConverts, CTM and Nimbata. Each one has a side-by-side comparison with Ruler Analytics.
Is there a free alternative to Ruler Analytics?
Yes. Nimbata has a free plan alongside paid ones.
Which Ruler Analytics alternatives work on Android?
The Ruler Analytics listing does not include an Android app. CallRail and CTM list one.
Which Ruler Analytics alternatives work on iOS?
The Ruler Analytics listing does not include an iOS app. CallRail and CTM list one.
When were these prices checked?
Every listing on this page was checked on Oct 18, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.